# The Story Behind: Runway # The Story Behind: AT&T’s ‘It Can Wait’ Campaign # A Brighter Branding Idea: Kargo Lighthouse ### Topics - Select a Topic - [All](https://blog.kargo.com/) - [Ad Tech](https://blog.kargo.com/tag/ad-tech) - [Digital Advertising](https://blog.kargo.com/tag/digital-advertising) - [Insider](https://blog.kargo.com/tag/insider) - [Mobile](https://blog.kargo.com/tag/mobile) - [Performance](https://blog.kargo.com/tag/performance) - [Creative](https://blog.kargo.com/tag/creative) - [KargoKnowledge](https://blog.kargo.com/tag/kargoknowledge) - [Knowledge](https://blog.kargo.com/tag/knowledge) - [Programmatic](https://blog.kargo.com/tag/programmatic) - [Publishers](https://blog.kargo.com/tag/publishers) - [Ad Serving](https://blog.kargo.com/tag/ad-serving) - [Kargo](https://blog.kargo.com/tag/kargo) - [Brand Safe](https://blog.kargo.com/tag/brand-safe) - [Addressable](https://blog.kargo.com/tag/addressable) - [Scale](https://blog.kargo.com/tag/scale) - [mobileads](https://blog.kargo.com/tag/mobileads) - [Featured](https://blog.kargo.com/tag/featured) - [APAC](https://blog.kargo.com/tag/apac) - [cookies](https://blog.kargo.com/tag/cookies) - [fraud](https://blog.kargo.com/tag/fraud) - [commerce](https://blog.kargo.com/tag/commerce) - [keepitclean](https://blog.kargo.com/tag/keepitclean) - [snap](https://blog.kargo.com/tag/snap) ### Ad Serving ##### FIVE MOBILE DESIGN BEST PRACTICES By [Melyssa Cramer](https://blog.kargo.com/author/melyssa-cramer) on October 11, 2018 The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design... [Continue Reading](https://blog.kargo.com/themobilizer/five-mobile-design-best-practices) ##### 4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN By [Lauren O' Keefe Hendricks](https://blog.kargo.com/author/lauren-o-keefe-hendricks) on September 15, 2018 When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title... [Continue Reading](https://blog.kargo.com/themobilizer/4-metrics-consider-selecting-ads-run) ##### HOW PUBLISHERS CAN WIN BACK ROI By [Paola Conery](https://blog.kargo.com/author/paola-conery) on April 4, 2018 It’s definitely not an easy time to be a publisher. These days, pubs are getting hit from all angles. Google and Facebook (also known as the Walled Gardens) take 90% of all new ad dollars... [Continue Reading](https://blog.kargo.com/themobilizer/decoding-digital) ##### WHY YOUR MOBILE ADS HAVE LOW ROAS By [Ed Romaine](https://blog.kargo.com/author/ed-romaine) on January 24, 2018 Originally ran on ANA's Marketing Knowledge Center on January 14, 2018 [Continue Reading](https://blog.kargo.com/themobilizer/why-your-mobile-ads-have-low-roas) ##### CAN MOBILE AND TV TEAM UP? By [AJ Mathew](https://blog.kargo.com/author/aj-mathew) on December 6, 2017 There was a time in our industry when traditional platforms like TV and print were our only focus. Advertisers loved this model. It was simple; find a show with a good Nielsen rating, the... [Continue Reading](https://blog.kargo.com/themobilizer/can-mobile-and-tv-team-up) ##### HELPING PUBLISHERS FIGHT BACK USING ADS.TXT By [Kargo](https://blog.kargo.com/author/kargo) on November 10, 2017 Kargo is proud to announce that in our continued mission to support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative. [Continue Reading](https://blog.kargo.com/themobilizer/helping-publishers-fight-back-using-ads-txt) ##### MOBILE MATCH: FINDING THE PERFECT USER By [Elisa Malojer](https://blog.kargo.com/author/elisa-malojer) on August 31, 2017 There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an audience... [Continue Reading](https://blog.kargo.com/themobilizer/mobile-match-finding-perfect-user-2) ##### BRINGING ART TO AD TECH By [Brittany Bobo](https://blog.kargo.com/author/brittany-bobo) on August 2, 2017 Designer Stefan Sagmeister once said, “You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.” In other words, meaningful work isn’t exclusive to... [Continue Reading](https://blog.kargo.com/bringingarttoadtech) ##### AD NAUSEUM By [Joshua Blum](https://blog.kargo.com/author/joshua-blum) on July 24, 2017 An unfortunate reality today is that people may love certain brands, but not many are interested in their digital advertisements. They can come across as attention-hungry; a turnoff to... [Continue Reading](https://blog.kargo.com/themobilizer/ad-nauseum) ##### WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS By [Ed Romaine](https://blog.kargo.com/author/ed-romaine) on March 16, 2017 How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments. [Continue Reading](https://blog.kargo.com/themobilizer/ed-romaine-speak-yms-march-21-22)