# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

## Topics

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## Ad Serving

### MOBILE ADS: INTRUSIVE OR EFFECTIVE?

By

[AJ Mathew](https://blog.kargo.com/author/aj-mathew) on October 4, 2016

In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising. Publishers want to attract and retain users. And...

Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.