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The Story Behind: AT&T’s ‘It Can Wait’ Campaign

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The Story Behind: Kargo APAC Named Best Media Platform by B&T

By Becca Poeta on December 14, 2021

The B&T Awards are Australia’s biggest, longest-running, and most entertaining awards, recognizing the cream of the industry’s crop in advertising, marketing, and media.

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Understanding Data Bias in an AI-Driven World

By Haley Massa on November 29, 2021

Machine learning and AI have an almost mythical reputation making it hard not to view the algorithms and technologies used as having a sort of divine-like power. But as data-driven...

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Kargo Reinvents Advertising With AI-Driven Contextual Targeting

By Kargo on October 7, 2021

As a kid, Chris Keune took notes on the commercials that interrupted his Saturday morning cartoons. He noticed a mismatch between many shows and the products advertised during them. Chris...

Old Navy’s 'Bodequality' is the First Step in Truly Inclusive Commerce

By Billie Hirsh on October 4, 2021

As Featured On WOMENinRETAIL

Finding the Future of Measurement with Cohorts

By Billie Hirsh on August 17, 2021

As Featured On Advertising Week In Partnership With Upwave

France Paves The Way For More Action Against Google’s Unfair Practices

By Michael Shaughnessy on August 5, 2021

As Featured On Advertising Week

Brands, It’s Time To Embrace The Creative Renaissance

By Rob Leach on July 22, 2021

As Featured On M+AD!

Apple’s Newest Privacy Changes Mean More Rework For The Ad Industry

By Chris Keune on July 12, 2021

As Featured On VentureBeat As Apple continues to erode ad targeting capabilities with the privacy upgrades in its upcoming iOS 15 release, ad tech is crying "foul." Because Apple’s primary...

Apple's Silent Change To IDFA And What It Means For Advertisers

By Kargo Insider on June 15, 2021

For tech lovers around the world, Apple’s yearly product launches are as eagerly anticipated as a holiday. OK, so maybe Apple’s 2021 “Spring loaded” event wasn’t universally loved—not...

Avoiding A Bad Google Breakup

By Michael Shaughnessy on June 1, 2021

As Featured On AdExchanger