# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

### Topics

- Select a Topic
  - [All](https://blog.kargo.com/)
  - [Ad Tech](https://blog.kargo.com/tag/ad-tech)
  - [Digital Advertising](https://blog.kargo.com/tag/digital-advertising)
  - [Insider](https://blog.kargo.com/tag/insider)
  - [Mobile](https://blog.kargo.com/tag/mobile)
  - [Performance](https://blog.kargo.com/tag/performance)
  - [Creative](https://blog.kargo.com/tag/creative)
  - [KargoKnowledge](https://blog.kargo.com/tag/kargoknowledge)
  - [Knowledge](https://blog.kargo.com/tag/knowledge)
  - [Programmatic](https://blog.kargo.com/tag/programmatic)
  - [Publishers](https://blog.kargo.com/tag/publishers)
  - [Ad Serving](https://blog.kargo.com/tag/ad-serving)
  - [Kargo](https://blog.kargo.com/tag/kargo)
  - [Brand Safe](https://blog.kargo.com/tag/brand-safe)
  - [Addressable](https://blog.kargo.com/tag/addressable)
  - [Scale](https://blog.kargo.com/tag/scale)
  - [mobileads](https://blog.kargo.com/tag/mobileads)
  - [Featured](https://blog.kargo.com/tag/featured)
  - [APAC](https://blog.kargo.com/tag/apac)
  - [cookies](https://blog.kargo.com/tag/cookies)
  - [fraud](https://blog.kargo.com/tag/fraud)
  - [commerce](https://blog.kargo.com/tag/commerce)
  - [keepitclean](https://blog.kargo.com/tag/keepitclean)
  - [snap](https://blog.kargo.com/tag/snap)

##### [The Story Behind: Kargo APAC Named Best Media Platform by B&T](https://blog.kargo.com/kargo-apac-named-best-media-platform-by-bt)

By

[Becca Poeta](https://blog.kargo.com/author/becca-poeta) on December 14, 2021

The B&T Awards are Australia’s biggest, longest-running, and most entertaining awards, recognizing the cream of the industry’s crop in advertising, marketing, and media.

.jpg)

##### [Understanding Data Bias in an AI-Driven World](https://blog.kargo.com/understanding-data-bias-in-an-ai-driven-world)

By

[Haley Massa](https://blog.kargo.com/author/haley-massa) on November 29, 2021

Machine learning and AI have an almost mythical reputation making it hard not to view the algorithms and technologies used as having a sort of divine-like power. But as data-driven...

.jpg)

##### [Kargo Reinvents Advertising With AI-Driven Contextual Targeting](https://blog.kargo.com/kargo-reinvents-advertising-with-ai-driven-contextual-targeting)

By

[Kargo](https://blog.kargo.com/author/kargo) on October 7, 2021

As a kid, Chris Keune took notes on the commercials that interrupted his Saturday morning cartoons. He noticed a mismatch between many shows and the products advertised during them. Chris...

##### [Old Navy’s 'Bodequality' is the First Step in Truly Inclusive Commerce](https://blog.kargo.com/old-navys-bodequality-is-the-first-step-in-truly-inclusive-commerce)

By

[Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on October 4, 2021

As Featured On WOMENinRETAIL

##### [Finding the Future of Measurement with Cohorts](https://blog.kargo.com/finding-the-future-of-measurement-with-cohorts)

By

[Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on August 17, 2021

As Featured On Advertising Week In Partnership With Upwave

##### [France Paves The Way For More Action Against Google’s Unfair Practices](https://blog.kargo.com/france-paves-the-way-for-more-action-against-googles-unfair-practices)

By

[Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on August 5, 2021

As Featured On Advertising Week

##### [Brands, It’s Time To Embrace The Creative Renaissance](https://blog.kargo.com/brands-its-time-to-embrace-the-creative-renaissance)

By

[Rob Leach](https://blog.kargo.com/author/rob-leach) on July 22, 2021

As Featured On M+AD!

##### [Apple’s Newest Privacy Changes Mean More Rework For The Ad Industry](https://blog.kargo.com/apples-newest-privacy-changes-mean-more-rework-for-the-ad-industry)

By

[Chris Keune](https://blog.kargo.com/author/chris-keune) on July 12, 2021

As Featured On VentureBeat As Apple continues to erode ad targeting capabilities with the privacy upgrades in its upcoming iOS 15 release, ad tech is crying “foul.” Because Apple’s primary...

##### [Apple's Silent Change To IDFA And What It Means For Advertisers](https://blog.kargo.com/idfa-blog)

By

[Kargo Insider](https://blog.kargo.com/author/kargo-insider) on June 15, 2021

For tech lovers around the world, Apple’s yearly product launches are as eagerly anticipated as a holiday. OK, so maybe Apple’s 2021 “Spring loaded” event wasn’t universally loved—not...

##### [Avoiding A Bad Google Breakup](https://blog.kargo.com/avoiding-a-bad-google-breakup)

By

[Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on June 1, 2021

As Featured On AdExchanger