Kargo Blog | Ad Tech (2)
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Ad Tech
Success by Design
By
Brittany Spicer on April 26, 2021
Design is everywhere in our lives, both as something seen and something experienced. The seeing is easy—the clothing you wear, the art on your walls, the furniture in your WFH office. The...
TCF 2.0 : Why it Matters
By
Pub Squad on April 21, 2021
We’ve all joked that at times it feels as if our phones are listening to us, and perhaps even reading our minds. While we all know that that isn’t necessarily the case, consumers today are...
The CMS Is Holding Publishers Back From Delivering Better Digital Ad Experiences
By
Michael Shaughnessy on April 8, 2021
As Featured On WNIP Publishers have long treated editorial and advertising as “church and state.” But, that old wall is starting to crumble, as brands pay higher and higher prices for...
How Publishers Can Win in the Social World
By
Michael Shaughnessy on March 10, 2021
We were all eager to see 2020 come to an end, but it’s clear that we are still feeling the year’s effect, even in 2021 - we’re still working from home, shopping online, streaming shows . ....
How Contextual 2.0 Will Drive The Next Phase of Digital Targeting
By
Chris Keune on February 24, 2021
As Featured On MarTech Series
The Story Behind: Our newest 3D experiences - Key Art Cube, Revolve & Emerge
By
Mitch Krumm on February 22, 2021
Everyone remembers their first 3D movie experience. The excitement you felt as you walked into the theater with your overpriced, extra large soda and popcorn. The anticipation as you...
The Story Behind: Swipe Up & Tri-Plex
By
James Falzone & Natasha Super on February 4, 2021
Consumer attention. It’s what every brand craves. And not just the kind that can be measured in clicks. We are in the era of the gaze and the battle to capture—and hold—wandering eyes and...
Publishers Have A Window Of Opportunity To Change Google And Facebook
By
Michael Shaughnessy on January 26, 2021
As Featured On AdExchanger As we come out of the fog of 2020, we must remember the five incredibly important investigations happening right now that affect the way content is discovered,...
Publishers Are Taking a Bite of the $161 Billion Local Ad Market
By
Michael Shaughnessy on January 15, 2021
As Featured On AW360 Many big brands pulled their spend from Facebook in July to protest what they called “HateForProfit”, pressuring Facebook into better policing of the misinformation and...
Discover New Audiences with Kargo’s A2C Solution
By
Chris Keune on January 7, 2021
We all know the cookie is on its last legs. What we all don't know is: what's the next best audience targeting solution? If you're a proactive sort, you've likely been looking for new ways...