# The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic - [All](https://blog.kargo.com/) - [Ad Tech](https://blog.kargo.com/tag/ad-tech) - [Digital Advertising](https://blog.kargo.com/tag/digital-advertising) - [Insider](https://blog.kargo.com/tag/insider) - [Mobile](https://blog.kargo.com/tag/mobile) - [Performance](https://blog.kargo.com/tag/performance) - [Creative](https://blog.kargo.com/tag/creative) - [KargoKnowledge](https://blog.kargo.com/tag/kargoknowledge) - [Knowledge](https://blog.kargo.com/tag/knowledge) - [Programmatic](https://blog.kargo.com/tag/programmatic) - [Publishers](https://blog.kargo.com/tag/publishers) - [Ad Serving](https://blog.kargo.com/tag/ad-serving) - [Kargo](https://blog.kargo.com/tag/kargo) - [Brand Safe](https://blog.kargo.com/tag/brand-safe) - [Addressable](https://blog.kargo.com/tag/addressable) - [Scale](https://blog.kargo.com/tag/scale) - [mobileads](https://blog.kargo.com/tag/mobileads) - [Featured](https://blog.kargo.com/tag/featured) - [APAC](https://blog.kargo.com/tag/apac) - [cookies](https://blog.kargo.com/tag/cookies) - [fraud](https://blog.kargo.com/tag/fraud) - [commerce](https://blog.kargo.com/tag/commerce) - [keepitclean](https://blog.kargo.com/tag/keepitclean) - [snap](https://blog.kargo.com/tag/snap) ## Ad Tech ##### [Success by Design](https://blog.kargo.com/success-by-design) By [Brittany Spicer](https://blog.kargo.com/author/brittany-spicer) on April 26, 2021 Design is everywhere in our lives, both as something seen and something experienced. The seeing is easy—the clothing you wear, the art on your walls, the furniture in your WFH office. The... [Continue Reading](https://blog.kargo.com/success-by-design) ##### [TCF 2.0 : Why it Matters](https://blog.kargo.com/tcf-2.0-why-it-matters) By [Pub Squad](https://blog.kargo.com/author/pub-squad) on April 21, 2021 We’ve all joked that at times it feels as if our phones are listening to us, and perhaps even reading our minds. While we all know that that isn’t necessarily the case, consumers today are... [Continue Reading](https://blog.kargo.com/tcf-2.0-why-it-matters) ##### [The CMS Is Holding Publishers Back From Delivering Better Digital Ad Experiences](https://blog.kargo.com/the-cms-is-holding-publishers-back-from-delivering-better-digital-ad-experiences) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on April 8, 2021 As Featured On WNIP Publishers have long treated editorial and advertising as “church and state.” But, that old wall is starting to crumble, as brands pay higher and higher prices for... [Continue Reading](https://blog.kargo.com/the-cms-is-holding-publishers-back-from-delivering-better-digital-ad-experiences) ##### [How Publishers Can Win in the Social World](https://blog.kargo.com/how-publishers-can-win-in-the-social-world) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on March 10, 2021 We were all eager to see 2020 come to an end, but it’s clear that we are still feeling the year’s effect, even in 2021 - we’re still working from home, shopping online, streaming shows . .... [Continue Reading](https://blog.kargo.com/how-publishers-can-win-in-the-social-world) ##### [How Contextual 2.0 Will Drive The Next Phase of Digital Targeting](https://blog.kargo.com/how-contextual-2.0-will-drive-the-next-phase-of-digital-targeting) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on February 24, 2021 As Featured On MarTech Series [Continue Reading](https://blog.kargo.com/how-contextual-2.0-will-drive-the-next-phase-of-digital-targeting) ##### [The Story Behind: Our newest 3D experiences - Key Art Cube, Revolve & Emerge](https://blog.kargo.com/the-story-behind-our-newest-3d-experiences-keyart-cube-revolve-emerge-1) By [Mitch Krumm](https://blog.kargo.com/author/mitch-krumm) on February 22, 2021 Everyone remembers their first 3D movie experience. The excitement you felt as you walked into the theater with your overpriced, extra large soda and popcorn. The anticipation as you... [Continue Reading](https://blog.kargo.com/the-story-behind-our-newest-3d-experiences-keyart-cube-revolve-emerge-1) ##### [The Story Behind: Swipe Up & Tri-Plex](https://blog.kargo.com/the-story-behind-swipe-up-tri-plex) By [James Falzone & Natasha Super](https://blog.kargo.com/author/james-falzone-natasha-super) on February 4, 2021 Consumer attention. It’s what every brand craves. And not just the kind that can be measured in clicks. We are in the era of the gaze and the battle to capture—and hold—wandering eyes and... [Continue Reading](https://blog.kargo.com/the-story-behind-swipe-up-tri-plex) ##### [Publishers Have A Window Of Opportunity To Change Google And Facebook](https://blog.kargo.com/publishers-have-a-window-of-opportunity-to-change-google-and-facebook) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on January 26, 2021 As Featured On AdExchanger As we come out of the fog of 2020, we must remember the five incredibly important investigations happening right now that affect the way content is discovered,... [Continue Reading](https://blog.kargo.com/publishers-have-a-window-of-opportunity-to-change-google-and-facebook) ##### [Publishers Are Taking a Bite of the $161 Billion Local Ad Market](https://blog.kargo.com/publishers-are-taking-a-bite-of-the-161-billion-local-ad-market) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on January 15, 2021 As Featured On AW360 Many big brands pulled their spend from Facebook in July to protest what they called “HateForProfit”, pressuring Facebook into better policing of the misinformation and... [Continue Reading](https://blog.kargo.com/publishers-are-taking-a-bite-of-the-161-billion-local-ad-market) ##### [Discover New Audiences with Kargo’s A2C Solution](https://blog.kargo.com/discover-new-audiences-with-kargos-a2c-solution) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on January 7, 2021 We all know the cookie is on its last legs. What we all don't know is: what's the next best audience targeting solution? If you're a proactive sort, you've likely been looking for new ways... [Continue Reading](https://blog.kargo.com/discover-new-audiences-with-kargos-a2c-solution)