Kargo Blog | Ad Tech (3)
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NEW REPORT: Social Embed Q3 2020 Data & Insights
By Kargo Insider on December 10, 2020
Publishers use social embeds to tap into cultural moments and enhance the timeliness and relevance of a story in categories such as sports, entertainment, news, fashion, and more. Our...
an interview with CafeMedia
By Michael Shaughnessy on December 9, 2020
The Story Behind: Digital Circular
By James Falzone on December 9, 2020
To thrive without cookies, brands must adopt more nuanced blocking techniques
By Michael Shaughnessy on October 13, 2020
As featured on ClickZ
Beet.TV: Contextual Targeting Will Rise As Cookies Fade
By Beet.TV on August 31, 2020
As featured on Beet.TV Online audience tracking is undergoing a major upheaval as consumers demand more control over their personal privacy, challenging the adtech industry to...
The Story Behind: Social Canvas
By Abe Storey on August 26, 2020
Learnings and Insights From The In-House Media Movement
By Kargo Insider on August 18, 2020
Invitation Only: The World of PMP's
By Krystle Blume on August 13, 2020
The Next Phase In SPO Is Based On Value Creation
By Michael Shaughnessy on July 15, 2020
Understanding the Demand Side Platform
By Demand Partnerships on June 17, 2020
The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world.