Kargo Blog | Ad Tech (3)

The Story Behind: Runway

The Story Behind: AT&T’s ‘It Can Wait’ Campaign

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NEW REPORT: Social Embed Q3 2020 Data & Insights

By Kargo Insider on December 10, 2020

Publishers use social embeds to tap into cultural moments and enhance the timeliness and relevance of a story in categories such as sports, entertainment, news, fashion, and more. Our...

an interview with CafeMedia

By Michael Shaughnessy on December 9, 2020

The Story Behind: Digital Circular

By James Falzone on December 9, 2020

To thrive without cookies, brands must adopt more nuanced blocking techniques

By Michael Shaughnessy on October 13, 2020

As featured on ClickZ

Beet.TV: Contextual Targeting Will Rise As Cookies Fade

By Beet.TV on August 31, 2020

As featured on Beet.TV Online audience tracking is undergoing a major upheaval as consumers demand more control over their personal privacy, challenging the adtech industry to...

The Story Behind: Social Canvas

By Abe Storey on August 26, 2020

Learnings and Insights From The In-House Media Movement

By Kargo Insider on August 18, 2020

Invitation Only: The World of PMP's

By Krystle Blume on August 13, 2020

The Next Phase In SPO Is Based On Value Creation

By Michael Shaughnessy on July 15, 2020

Understanding the Demand Side Platform

By Demand Partnerships on June 17, 2020

The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world.