# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

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  - [keepitclean](https://blog.kargo.com/tag/keepitclean)
  - [snap](https://blog.kargo.com/tag/snap)

### NEW REPORT: Social Embed Q3 2020 Data & Insights
By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on December 10, 2020

Publishers use social embeds to tap into cultural moments and enhance the timeliness and relevance of a story in categories such as sports, entertainment, news, fashion, and more. Our...

##### [an interview with CafeMedia](https://blog.kargo.com/putting-the-art-in-ad-tech-an-interview-with-kargo)
By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on December 9, 2020

##### [The Story Behind: Digital Circular](https://blog.kargo.com/the-story-behind-digital-circular)
By [James Falzone](https://blog.kargo.com/author/james-falzone) on December 9, 2020

##### [To thrive without cookies, brands must adopt more nuanced blocking techniques](https://blog.kargo.com/to-thrive-without-cookies-brands-must-adopt-more-nuanced-blocking-techniques)
By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on October 13, 2020

As featured on ClickZ

##### [Beet.TV: Contextual Targeting Will Rise As Cookies Fade](https://blog.kargo.com/contextual-targeting-will-rise-as-cookies-fade-kargos-harry-kargman)
By [Beet.TV](https://blog.kargo.com/author/beet.tv) on August 31, 2020

As featured on Beet.TV Online audience tracking is undergoing a major upheaval as consumers demand more control over their personal privacy, challenging the adtech industry to...

##### [The Story Behind: Social Canvas](https://blog.kargo.com/social-canvas)
By [Abe Storey](https://blog.kargo.com/author/abe-storey) on August 26, 2020

##### [Learnings and Insights From The In-House Media Movement](https://blog.kargo.com/learnings-and-insights-from-the-in-house-media-movement)
By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on August 18, 2020

##### [Invitation Only: The World of PMP's](https://blog.kargo.com/invitation-only-the-world-of-pmps)
By [Krystle Blume](https://blog.kargo.com/author/krystle-blume) on August 13, 2020

##### [The Next Phase In SPO Is Based On Value Creation](https://blog.kargo.com/the-next-phase-in-spo-is-based-on-value-creation)
By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on July 15, 2020

##### [Understanding the Demand Side Platform](https://blog.kargo.com/understanding-the-demand-side-platform)
By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 17, 2020

The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world.