Kargo Blog | Ad Tech (5)

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How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers

By
Chris Keune on July 17, 2019
As featured on Adweek Maybe it’s a smell, a song, a food, a toy, or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are...

Kargo’s Marketplace 10x Cleaner than Industry Average

By
Becca Poeta on July 15, 2019
Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard.

How Do Foldable Screens Impact Mobile Advertising?

By
Ryan Polley on May 12, 2019
As featured on MarTech Series Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the creative palette itself–how the...

Changing the Ad Narrative to Enhance Customer Experience

By
Chris Keune on April 19, 2019
As featured on MarTech Advisor As the advertising industry has become focused on pouring resources into buying, targeting, and measuring ads, the customer experience has taken a beating....

Google’s Move To First-Price Auctions Will Pressure Other DSPs To Compete

By
Harry Kargman on April 10, 2019
As featured on AdExchanger Google announced last month that it would switch to a first-price auction in Google Ad Manager by the end of 2019. The move brings Google into parity with most...

Advertising Should Make An Impression On A Person, Not Just Serve An Impression To A Person

By
Chris Keune on April 9, 2019
As featured on The Drum Today’s advertising models often focus on outcome-driven KPIs that help to optimize a campaign tactical effectiveness but do little to improve overall strategy. ...

Are Your Ads Emotionally Unavailable?

By
Chris Keune on December 4, 2018
As featured on Adweek For all the ongoing talk of brand safety, digital advertisers really need to start thinking about new ways to ensure that their messages show up in the places where...

FIVE MOBILE DESIGN BEST PRACTICES

By
Melyssa Cramer on October 11, 2018
The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design...

4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN

By
Lauren O' Keefe Hendricks on September 15, 2018
When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title...

HOW TO AVOID CREATIVE BLOCK

By
Melyssa Cramer on June 27, 2018
We’ve all been there. If you’re a creative like myself, I’m sure you’ve visited this place more often than you’d like to admit. Where, you ask? I’d like to welcome you to the dismal land of...