Kargo Blog | Ad Tech (6)
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HOW PUBLISHERS CAN WIN BACK ROI
By
Paola Conery on April 4, 2018
It’s definitely not an easy time to be a publisher. These days, pubs are getting hit from all angles. Google and Facebook (also known as the Walled Gardens) take 90% of all new ad dollars...
THE NEW STANDARD FOR BETTER ADS
By
Tal Ackerman on February 12, 2018
On February 15th, Google released a new ad blocker within Chrome designed to weed out the most annoying and intrusive digital ad formats. Who determines which ads will be blocked and which...
WHY YOUR MOBILE ADS HAVE LOW ROAS
By
Ed Romaine on January 24, 2018
Originally ran on ANA's Marketing Knowledge Center on January 14, 2018
HOW TO COMBAT BANNER BLINDNESS
By
Kentaro Oi on January 17, 2018
Animated banners have been around for quite some time, but when it comes to the specific intentions behind each animation, there’s more here than meets the eye.
BREAKING DOWN BLOCKCHAIN IN PROGRAMMATIC
By
Tanuj Joshi on December 13, 2017
Blockchain is a new and emerging technology which claims to be the panacea for the trust issues currently plaguing the ad tech ecosystem. But can it really deliver on that promise? Before...
CAN MOBILE AND TV TEAM UP?
By
AJ Mathew on December 6, 2017
There was a time in our industry when traditional platforms like TV and print were our only focus. Advertisers loved this model. It was simple; find a show with a good Nielsen rating, the...
HELPING PUBLISHERS FIGHT BACK USING ADS.TXT
By
Kargo on November 10, 2017
Kargo is proud to announce that in our continued mission to support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative.
MOBILE MATCH: FINDING THE PERFECT USER
By
Elisa Malojer on August 31, 2017
There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an audience...
BRINGING ART TO AD TECH
By
Brittany Bobo on August 2, 2017
Designer Stefan Sagmeister once said, “You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.” In other words, meaningful work isn’t exclusive to...
AD NAUSEUM
By
Joshua Blum on July 24, 2017
An unfortunate reality today is that people may love certain brands, but not many are interested in their digital advertisements. They can come across as attention-hungry; a turnoff to...