# The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic - [All](https://blog.kargo.com/) - [Ad Tech](https://blog.kargo.com/tag/ad-tech) - [Digital Advertising](https://blog.kargo.com/tag/digital-advertising) - [Insider](https://blog.kargo.com/tag/insider) - [Mobile](https://blog.kargo.com/tag/mobile) - [Performance](https://blog.kargo.com/tag/performance) - [Creative](https://blog.kargo.com/tag/creative) - [KargoKnowledge](https://blog.kargo.com/tag/kargoknowledge) - [Knowledge](https://blog.kargo.com/tag/knowledge) - [Programmatic](https://blog.kargo.com/tag/programmatic) - [Publishers](https://blog.kargo.com/tag/publishers) - [Ad Serving](https://blog.kargo.com/tag/ad-serving) - [Kargo](https://blog.kargo.com/tag/kargo) - [Brand Safe](https://blog.kargo.com/tag/brand-safe) - [Addressable](https://blog.kargo.com/tag/addressable) - [Scale](https://blog.kargo.com/tag/scale) - [mobileads](https://blog.kargo.com/tag/mobileads) - [Featured](https://blog.kargo.com/tag/featured) - [APAC](https://blog.kargo.com/tag/apac) - [cookies](https://blog.kargo.com/tag/cookies) - [fraud](https://blog.kargo.com/tag/fraud) - [commerce](https://blog.kargo.com/tag/commerce) - [keepitclean](https://blog.kargo.com/tag/keepitclean) - [snap](https://blog.kargo.com/tag/snap) ##### [HOW PUBLISHERS CAN WIN BACK ROI](https://blog.kargo.com/themobilizer/decoding-digital) By [Paola Conery](https://blog.kargo.com/author/paola-conery) on April 4, 2018 It’s definitely not an easy time to be a publisher. These days, pubs are getting hit from all angles. Google and Facebook (also known as the Walled Gardens) take 90% of all new ad dollars... [Continue Reading](https://blog.kargo.com/themobilizer/decoding-digital) ##### [THE NEW STANDARD FOR BETTER ADS](https://blog.kargo.com/themobilizer/the-new-standard-for-better-ads) By [Tal Ackerman](https://blog.kargo.com/author/tal-ackerman) on February 12, 2018 On February 15th, Google released a new ad blocker within Chrome designed to weed out the most annoying and intrusive digital ad formats. Who determines which ads will be blocked and which... [Continue Reading](https://blog.kargo.com/themobilizer/the-new-standard-for-better-ads) ##### [WHY YOUR MOBILE ADS HAVE LOW ROAS](https://blog.kargo.com/themobilizer/why-your-mobile-ads-have-low-roas) By [Ed Romaine](https://blog.kargo.com/author/ed-romaine) on January 24, 2018 Originally ran on ANA's Marketing Knowledge Center on January 14, 2018 [Continue Reading](https://blog.kargo.com/themobilizer/why-your-mobile-ads-have-low-roas) ##### [HOW TO COMBAT BANNER BLINDNESS](https://blog.kargo.com/themobilizer/how-to-engage-not-enrage) By [Kentaro Oi](https://blog.kargo.com/author/kentaro-oi) on January 17, 2018 Animated banners have been around for quite some time, but when it comes to the specific intentions behind each animation, there’s more here than meets the eye. [Continue Reading](https://blog.kargo.com/themobilizer/how-to-engage-not-enrage) ##### [BREAKING DOWN BLOCKCHAIN IN PROGRAMMATIC](https://blog.kargo.com/themobilizer/blockchain-in-programmatic) By [Tanuj Joshi](https://blog.kargo.com/author/tanuj-joshi) on December 13, 2017 Blockchain is a new and emerging technology which claims to be the panacea for the trust issues currently plaguing the ad tech ecosystem. But can it really deliver on that promise? Before... [Continue Reading](https://blog.kargo.com/themobilizer/blockchain-in-programmatic) ##### [CAN MOBILE AND TV TEAM UP?](https://blog.kargo.com/themobilizer/can-mobile-and-tv-team-up) By [AJ Mathew](https://blog.kargo.com/author/aj-mathew) on December 6, 2017 There was a time in our industry when traditional platforms like TV and print were our only focus. Advertisers loved this model. It was simple; find a show with a good Nielsen rating, the... [Continue Reading](https://blog.kargo.com/themobilizer/can-mobile-and-tv-team-up) ##### [HELPING PUBLISHERS FIGHT BACK USING ADS.TXT](https://blog.kargo.com/themobilizer/helping-publishers-fight-back-using-ads-txt) By [Kargo](https://blog.kargo.com/author/kargo) on November 10, 2017 Kargo is proud to announce that in our continued mission to support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative. [Continue Reading](https://blog.kargo.com/themobilizer/helping-publishers-fight-back-using-ads-txt) ##### [MOBILE MATCH: FINDING THE PERFECT USER](https://blog.kargo.com/themobilizer/mobile-match-finding-perfect-user-2) By [Elisa Malojer](https://blog.kargo.com/author/elisa-malojer) on August 31, 2017 There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an audience... [Continue Reading](https://blog.kargo.com/themobilizer/mobile-match-finding-perfect-user-2) ##### [BRINGING ART TO AD TECH](https://blog.kargo.com/bringingarttoadtech) By [Brittany Bobo](https://blog.kargo.com/author/brittany-bobo) on August 2, 2017 Designer Stefan Sagmeister once said, “You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.” In other words, meaningful work isn’t exclusive to... [Continue Reading](https://blog.kargo.com/bringingarttoadtech) ##### [AD NAUSEUM](https://blog.kargo.com/themobilizer/ad-nauseum) By [Joshua Blum](https://blog.kargo.com/author/joshua-blum) on July 24, 2017 An unfortunate reality today is that people may love certain brands, but not many are interested in their digital advertisements. They can come across as attention-hungry; a turnoff to... [Continue Reading](https://blog.kargo.com/themobilizer/ad-nauseum)