Kargo Blog | Ad Tech (7)
The Story Behind: Runway
The Story Behind: AT&T’s ‘It Can Wait’ Campaign
A Brighter Branding Idea: Kargo Lighthouse
Topics
- Select a Topic
TECHSPLAINING
By Kargo Insider on June 29, 2017
You know that joke we in ad tech tell about our parents having no idea what we do for a living? It’s actually not that funny, because it speaks to our inability to communicate clearly what...
WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS
By Ed Romaine on March 16, 2017
How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.
MOBILE ADS: INTRUSIVE OR EFFECTIVE?
By AJ Mathew on October 4, 2016
In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising. Publishers want to attract and retain users. And...
Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.