# The Story Behind: Runway

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# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

[Continue Reading](https://blog.kargo.com/att-itcanwait)

# A Brighter Branding Idea: Kargo Lighthouse

[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)

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### TECHSPLAINING

By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on June 29, 2017

You know that joke we in ad tech tell about our parents having no idea what we do for a living? It’s actually not that funny, because it speaks to our inability to communicate clearly what...

[Continue Reading](https://blog.kargo.com/techsplaining)

### WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS

By [Ed Romaine](https://blog.kargo.com/author/ed-romaine) on March 16, 2017  
How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.

[Continue Reading](https://blog.kargo.com/themobilizer/ed-romaine-speak-yms-march-21-22)

### MOBILE ADS: INTRUSIVE OR EFFECTIVE?

By [AJ Mathew](https://blog.kargo.com/author/aj-mathew) on October 4, 2016  
In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising. Publishers want to attract and retain users. And...

[Continue Reading](https://blog.kargo.com/themobilizer/heres-different-mobile-ad-formats-brain)

Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.