# The Story Behind: Runway

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# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

[Continue Reading](https://blog.kargo.com/att-itcanwait)

# A Brighter Branding Idea: Kargo Lighthouse

[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)

## Addressable

##### [4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN](https://blog.kargo.com/themobilizer/4-metrics-consider-selecting-ads-run)

By [Lauren O' Keefe Hendricks](https://blog.kargo.com/author/lauren-o-keefe-hendricks) on September 15, 2018

When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title...

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##### [WHY YOUR MOBILE ADS HAVE LOW ROAS](https://blog.kargo.com/themobilizer/why-your-mobile-ads-have-low-roas)

By [Ed Romaine](https://blog.kargo.com/author/ed-romaine) on January 24, 2018

Originally ran on ANA's Marketing Knowledge Center on January 14, 2018

[Continue Reading](https://blog.kargo.com/themobilizer/why-your-mobile-ads-have-low-roas)

##### [CAN MOBILE AND TV TEAM UP?](https://blog.kargo.com/themobilizer/can-mobile-and-tv-team-up)

By [AJ Mathew](https://blog.kargo.com/author/aj-mathew) on December 6, 2017

There was a time in our industry when traditional platforms like TV and print were our only focus. Advertisers loved this model. It was simple; find a show with a good Nielsen rating, then...

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##### [MOBILE MATCH: FINDING THE PERFECT USER](https://blog.kargo.com/themobilizer/mobile-match-finding-perfect-user-2)

By [Elisa Malojer](https://blog.kargo.com/author/elisa-malojer) on August 31, 2017

There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an audience...

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##### [WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS](https://blog.kargo.com/themobilizer/ed-romaine-speak-yms-march-21-22)

By [Ed Romaine](https://blog.kargo.com/author/ed-romaine) on March 16, 2017

How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.

[Continue Reading](https://blog.kargo.com/themobilizer/ed-romaine-speak-yms-march-21-22)