Kargo Blog | Brand Safe
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How Contextual 2.0 Will Drive The Next Phase of Digital Targeting
By
Chris Keune on February 24, 2021
Kargo’s Marketplace 10x Cleaner than Industry Average
By
Becca Poeta on July 15, 2019
Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard.
HELPING PUBLISHERS FIGHT BACK USING ADS.TXT
By
Kargo on November 10, 2017
Kargo is proud to announce that in our continued mission to support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative.
MOBILE MATCH: FINDING THE PERFECT USER
By
Elisa Malojer on August 31, 2017
There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an audience...
AD NAUSEUM
By
Joshua Blum on July 24, 2017
An unfortunate reality today is that people may love certain brands, but not many are interested in their digital advertisements. They can come across as attention-hungry; a turnoff to...
A KEY ELEMENT TO BRAND SAFE PROGRAMMATIC
By
Jeremy Sadwith on May 30, 2017
Reading eMarketer’s recent Ad Fraud report last week lead me to realize an important difference when it comes to brand safety between app and mobile web in programmatic.