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Goodbye, Cookie. Hello, UID 2.0 (and more)

Majid Baber on September 13, 2021

Type in “end of cookies” in a Google search bar and you get more than 3.5 billion hand-wringing results. The advertising and publishing industries have been OBSESSED with this topic and...

Scaling in a Cookie-less World

Ashesh Mazumdar on August 7, 2019

The Challenge Apple’s ITP restrictions1, changes to Google Chrome2, in addition to Firefox’s Enhanced Tracking Protection3 (though limited in impact due to usage on mobile) while...

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