# The Story Behind: Runway

[Continue Reading](https://blog.kargo.com/story-behind-runway)

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

[Continue Reading](https://blog.kargo.com/att-itcanwait)

# A Brighter Branding Idea: Kargo Lighthouse

[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)

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##### [Goodbye, Cookie. Hello, UID 2.0 (and more)](https://blog.kargo.com/goodbye-cookie.-hello-uid-2.0-and-more)

By

[Majid Baber](https://blog.kargo.com/author/majid-baber) on September 13, 2021

Type in “end of cookies” in a Google search bar and you get more than 3.5 billion hand-wringing results. The advertising and publishing industries have been OBSESSED with this topic and...

[Continue Reading](https://blog.kargo.com/goodbye-cookie.-hello-uid-2.0-and-more "")

##### [Scaling in a Cookie-less World](https://blog.kargo.com/scaling-in-a-cookie-less-world)

By

[Ashesh Mazumdar](https://blog.kargo.com/author/ashesh-mazumdar) on August 7, 2019

The Challenge Apple’s ITP restrictions1, changes to Google Chrome2, in addition to Firefox’s Enhanced Tracking Protection3 (though limited in impact due to usage on mobile) while...

[Continue Reading](https://blog.kargo.com/scaling-in-a-cookie-less-world "")

Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.
