# The Story Behind: Runway

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# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

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# A Brighter Branding Idea: Kargo Lighthouse

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### Cookies

##### Goodbye, Cookie. Hello, UID 2.0 (and more)

By [Majid Baber](https://blog.kargo.com/author/majid-baber) on September 13, 2021

Type in “end of cookies” in a Google search bar and you get more than 3.5 billion hand-wringing results. The advertising and publishing industries have been OBSESSED with this topic and...

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##### Scaling in a Cookie-less World

By [Ashesh Mazumdar](https://blog.kargo.com/author/ashesh-mazumdar) on August 7, 2019

The Challenge Apple’s ITP restrictions1, changes to Google Chrome2, in addition to Firefox’s Enhanced Tracking Protection3 (though limited in impact due to usage on mobile) while...

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