Kargo Blog | Creative (2)
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The Story Behind: AT&T’s ‘It Can Wait’ Campaign
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Programmatic Guaranteed through DV360 - NOW AVAILABLE!
By
Michael Schindler on February 11, 2020
The Story Behind: 3D Shift & 3D Wrap
By
Brittany Bobo on February 5, 2020
No matter the application, 3D experiences enthrall us. Have you ever gone to the movie theater and chosen to see a film in 3D, rather than choosing the usual 2D experience? The movie-goers...
'Doing Well by Doing Good' in Partnership with the Ad Council
By
Kargo Insider on December 9, 2019
The Story Behind: AT&T’s ‘It Can Wait’ Campaign
By
Jennifer Churchill on November 5, 2019
The Story Behind: The Branded Takeover
By
Scott Johnson on August 27, 2019
From digital billboards, to screens in elevators, exteriors of buses, and even airport jetways, we are targeted with ads in so many different ways that the vast majority of the time they go...
The Story Behind: The HighRise
By
Scott Johnson on July 24, 2019
At Kargo, we believe that putting art into adtech is the key to brands connecting with their audiences. So when it comes to ad innovation, our strategy is to invoke human emotion. We know...
How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers
By
Chris Keune on July 17, 2019
As featured on Adweek Maybe it’s a smell, a song, a food, a toy, or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are...
FIVE MOBILE DESIGN BEST PRACTICES
By
Melyssa Cramer on October 11, 2018
The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design...
HOW TO AVOID CREATIVE BLOCK
By
Melyssa Cramer on June 27, 2018
We’ve all been there. If you’re a creative like myself, I’m sure you’ve visited this place more often than you’d like to admit. Where, you ask? I’d like to welcome you to the dismal land of...
BRINGING ART TO AD TECH
By
Brittany Bobo on August 2, 2017
Designer Stefan Sagmeister once said, “You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.” In other words, meaningful work isn’t exclusive to...