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Digital Advertising
Top Advertising Trends to Expect in 2022
By
Ashley Hurwitz on January 6, 2022
As we look back at the end of another year, the world is still fighting the pandemic but also learning to function in a new reality while driving economic recovery. These changes over the...
The Story Behind: Kargo APAC Named Best Media Platform by B&T
By
Becca Poeta on December 14, 2021
The B&T Awards are Australia’s biggest, longest-running, and most entertaining awards, recognizing the cream of the industry’s crop in advertising, marketing, and media.
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Understanding Data Bias in an AI-Driven World
By
Haley Massa on November 29, 2021
Machine learning and AI have an almost mythical reputation making it hard not to view the algorithms and technologies used as having a sort of divine-like power. But as data-driven...
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Kargo Reinvents Advertising With AI-Driven Contextual Targeting
By
Kargo on October 7, 2021
As a kid, Chris Keune took notes on the commercials that interrupted his Saturday morning cartoons. He noticed a mismatch between many shows and the products advertised during them. Chris...
Goodbye, Cookie. Hello, UID 2.0 (and more)
By
Majid Baber on September 13, 2021
Type in “end of cookies” in a Google search bar and you get more than 3.5 billion hand-wringing results. The advertising and publishing industries have been OBSESSED with this topic and...
Finding the Future of Measurement with Cohorts
By
Billie Hirsh on August 17, 2021
As Featured On Advertising Week In Partnership With Upwave
The Story Behind: Q3 Ad Innovation
By
Kargo Design Team on August 11, 2021
There’s a new Google search metric in town and it’s putting pressure on both advertisers and publishers. It’s called Cumulative Layout Shift (CLS), which is what happens when you open a...
France Paves The Way For More Action Against Google’s Unfair Practices
By
Michael Shaughnessy on August 5, 2021
As Featured On Advertising Week
How To Make Mobile Creative Work In Six Seconds Or Less
By
Billie Hirsh on July 19, 2021
As Featured On The Drum
Apple’s Newest Privacy Changes Mean More Rework For The Ad Industry
By
Chris Keune on July 12, 2021
As Featured On VentureBeat As Apple continues to erode ad targeting capabilities with theprivacy upgrades in its upcoming iOS 15 release, ad tech is crying “foul.” Because Apple’s primary...