# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

### Topics

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  - [keepitclean](https://blog.kargo.com/tag/keepitclean)
  - [snap](https://blog.kargo.com/tag/snap)

### Digital Advertising

##### [Top Advertising Trends to Expect in 2022](https://blog.kargo.com/top-advertising-trends-expect-2022)  
By  
[Ashley Hurwitz](https://blog.kargo.com/author/ashley-hurwitz) on January 6, 2022

As we look back at the end of another year, the world is still fighting the pandemic but also learning to function in a new reality while driving economic recovery. These changes over the...

##### [The Story Behind: Kargo APAC Named Best Media Platform by B&T](https://blog.kargo.com/kargo-apac-named-best-media-platform-by-bt)  
By  
[Becca Poeta](https://blog.kargo.com/author/becca-poeta) on December 14, 2021

The B&T Awards are Australia’s biggest, longest-running, and most entertaining awards, recognizing the cream of the industry’s crop in advertising, marketing, and media.

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##### [Understanding Data Bias in an AI-Driven World](https://blog.kargo.com/understanding-data-bias-in-an-ai-driven-world)  
By  
[Haley Massa](https://blog.kargo.com/author/haley-massa) on November 29, 2021

Machine learning and AI have an almost mythical reputation making it hard not to view the algorithms and technologies used as having a sort of divine-like power. But as data-driven...

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##### [Kargo Reinvents Advertising With AI-Driven Contextual Targeting](https://blog.kargo.com/kargo-reinvents-advertising-with-ai-driven-contextual-targeting)  
By  
[Kargo](https://blog.kargo.com/author/kargo) on October 7, 2021

As a kid, Chris Keune took notes on the commercials that interrupted his Saturday morning cartoons. He noticed a mismatch between many shows and the products advertised during them. Chris...

##### [Goodbye, Cookie. Hello, UID 2.0 (and more)](https://blog.kargo.com/goodbye-cookie.-hello-uid-2.0-and-more)  
By  
[Majid Baber](https://blog.kargo.com/author/majid-baber) on September 13, 2021

Type in “end of cookies” in a Google search bar and you get more than 3.5 billion hand-wringing results. The advertising and publishing industries have been OBSESSED with this topic and...

##### [Finding the Future of Measurement with Cohorts](https://blog.kargo.com/finding-the-future-of-measurement-with-cohorts)  
By  
[Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on August 17, 2021

As Featured On Advertising Week In Partnership With Upwave

##### [The Story Behind: Q3 Ad Innovation](https://blog.kargo.com/the-story-behind-q3-ad-innovation)  
By  
[Kargo Design Team](https://blog.kargo.com/author/kargo-design-team) on August 11, 2021

There’s a new Google search metric in town and it’s putting pressure on both advertisers and publishers. It’s called Cumulative Layout Shift (CLS), which is what happens when you open a...

##### [France Paves The Way For More Action Against Google’s Unfair Practices](https://blog.kargo.com/france-paves-the-way-for-more-action-against-googles-unfair-practices)  
By  
[Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on August 5, 2021

As Featured On Advertising Week

##### [How To Make Mobile Creative Work In Six Seconds Or Less](https://blog.kargo.com/how-to-make-mobile-creative-work-in-six-seconds-or-less)  
By  
[Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on July 19, 2021

As Featured On The Drum

##### [Apple’s Newest Privacy Changes Mean More Rework For The Ad Industry](https://blog.kargo.com/apples-newest-privacy-changes-mean-more-rework-for-the-ad-industry)  
By  
[Chris Keune](https://blog.kargo.com/author/chris-keune) on July 12, 2021

As Featured On VentureBeat As Apple continues to erode ad targeting capabilities with theprivacy upgrades in its upcoming iOS 15 release, ad tech is crying “foul.” Because Apple’s primary...