Kargo Blog | Digital Advertising (2)
The Story Behind: Runway
The Story Behind: AT&T’s ‘It Can Wait’ Campaign
A Brighter Branding Idea: Kargo Lighthouse
Topics
- Select a Topic
Digital Advertising
Apple's Silent Change To IDFA And What It Means For Advertisers
By
Kargo Insider on June 15, 2021
For tech lovers around the world, Apple’s yearly product launches are as eagerly anticipated as a holiday. OK, so maybe Apple’s 2021 “Spring loaded” event wasn’t universally loved—not...
Small Sites Got NCAA Women’s Basketball News Right
By
Billie Hirsh on May 10, 2021
The final March Madness game between Gonzaga and Baylor might not have been as exciting as that last minute half-court shot by Jalen Suggs, but I was still surprised to hear that ratings...
TCF 2.0 : Why it Matters
By
Pub Squad on April 21, 2021
We’ve all joked that at times it feels as if our phones are listening to us, and perhaps even reading our minds. While we all know that that isn’t necessarily the case, consumers today are...
The CMS Is Holding Publishers Back From Delivering Better Digital Ad Experiences
By
Michael Shaughnessy on April 8, 2021
As Featured On WNIP Publishers have long treated editorial and advertising as “church and state.” But, that old wall is starting to crumble, as brands pay higher and higher prices for...
Converging Online and Offline Marketing
By
Kargo Insider on April 1, 2021
If you're a smaller brand or startup emerging in places like Facebook and Instagram it's easy to think that the only marketing you need to do is online.. right? For instance, Casper...
How Contextual 2.0 Will Drive The Next Phase of Digital Targeting
By
Chris Keune on February 24, 2021
As Featured On MarTech Series
The Story Behind: Our newest 3D experiences - Key Art Cube, Revolve & Emerge
By
Mitch Krumm on February 22, 2021
Everyone remembers their first 3D movie experience. The excitement you felt as you walked into the theater with your overpriced, extra large soda and popcorn. The anticipation as you...
The Story Behind: Swipe Up & Tri-Plex
By
James Falzone & Natasha Super on February 4, 2021
Consumer attention. It’s what every brand craves. And not just the kind that can be measured in clicks. We are in the era of the gaze and the battle to capture—and hold—wandering eyes and...
Black Businesses Matter
By
Kargo Diversity & Inclusion Team on February 3, 2021
Support for the Black Lives Matter movement is not a passing trend from 2020, but a lifelong call to the private-sector to evolve. In the wake of the protests last summer, Kargo allocated...
Publishers Have A Window Of Opportunity To Change Google And Facebook
By
Michael Shaughnessy on January 26, 2021
As Featured On AdExchanger As we come out of the fog of 2020, we must remember the five incredibly important investigations happening right now that affect the way content is discovered,...