Kargo Blog | Digital Advertising (3)
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Digital Advertising
Discover New Audiences with Kargo’s A2C Solution
By
Chris Keune on January 7, 2021
We all know the cookie is on its last legs. What we all don't know is: what's the next best audience targeting solution? If you're a proactive sort, you've likely been looking for new ways...
NEW REPORT: Social Embed Q3 2020 Data & Insights
By
Kargo Insider on December 10, 2020
Publishers use social embeds to tap into cultural moments and enhance the timeliness and relevance of a story in categories such as sports, entertainment, news, fashion, and more. Our...
an interview with CafeMedia
By
Michael Shaughnessy on December 9, 2020
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The Story Behind: Digital Circular
By
James Falzone on December 9, 2020
Governments want Google and Facebook to pay in dollars. They should pay in data.
By
Michael Shaughnessy on December 4, 2020
As featured on Whats New In Publishing
Cyber - It’s Not Just For Monday Anymore
By
Rosie D'Amato & Katherine Richter on November 19, 2020
As Featured On AdClubNY This year has undergone a seismic shift in consumer behaviors. With the pandemic and the ensuing socio-economic uncertainty, people are more likely to hang on to...
Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP
By
Becca Poeta on September 17, 2020
As featured on AMP
Beet.TV: Contextual Targeting Will Rise As Cookies Fade
By
Beet.TV on August 31, 2020
As featured on Beet.TV Online audience tracking is undergoing a major upheaval as consumers demand more control over their personal privacy, challenging the adtech industry to...
Learnings and Insights From The In-House Media Movement
By
Kargo Insider on August 18, 2020
One trend that hasn’t slowed down through the coronavirus pandemic is in-housing. Brands are still eager to develop internal expertise that can increase their knowledge, control and...
Invitation Only: The World of PMP's
By
Krystle Blume on August 13, 2020
The ABCs of programmatic are DSPs and SSPs, but there are still some other three-letter combos you’ll want to understand as you dive deeper into that world.