Kargo Blog | Digital Advertising (4)
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Digital Advertising
The Next Phase In SPO Is Based On Value Creation
By Michael Shaughnessy on July 15, 2020
Understanding the Demand Side Platform
By Demand Partnerships on June 17, 2020
The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. The...
NEW RESEARCH: Viewability vs. Memorability
By Kargo Research on October 24, 2019
Web vs App 2019
By Joshua Blum on July 23, 2019
Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers
How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers
By Chris Keune on July 17, 2019
As featured on Adweek Maybe it’s a smell, a song, a food, a toy, or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are...
Kargo’s Marketplace 10x Cleaner than Industry Average
By Becca Poeta on July 15, 2019
Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard.
FIVE MOBILE DESIGN BEST PRACTICES
By Melyssa Cramer on October 11, 2018
The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design...
4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN
By Lauren O' Keefe Hendricks on September 15, 2018
When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title...
HOW PUBLISHERS CAN WIN BACK ROI
By Paola Conery on April 4, 2018
It’s definitely not an easy time to be a publisher. These days, pubs are getting hit from all angles. Google and Facebook (also known as the Walled Gardens) take 90% of all new ad dollars...
THE NEW STANDARD FOR BETTER ADS
By Tal Ackerman on February 12, 2018
On February 15th, Google released a new ad blocker within Chrome designed to weed out the most annoying and intrusive digital ad formats. Who determines which ads will be blocked and which...