# The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic - [All](https://blog.kargo.com/) - [Ad Tech](https://blog.kargo.com/tag/ad-tech) - [Digital Advertising](https://blog.kargo.com/tag/digital-advertising) - [Insider](https://blog.kargo.com/tag/insider) - [Mobile](https://blog.kargo.com/tag/mobile) - [Performance](https://blog.kargo.com/tag/performance) - [Creative](https://blog.kargo.com/tag/creative) - [KargoKnowledge](https://blog.kargo.com/tag/kargoknowledge) - [Knowledge](https://blog.kargo.com/tag/knowledge) - [Programmatic](https://blog.kargo.com/tag/programmatic) - [Publishers](https://blog.kargo.com/tag/publishers) - [Ad Serving](https://blog.kargo.com/tag/ad-serving) - [Kargo](https://blog.kargo.com/tag/kargo) - [Brand Safe](https://blog.kargo.com/tag/brand-safe) - [Addressable](https://blog.kargo.com/tag/addressable) - [Scale](https://blog.kargo.com/tag/scale) - [mobileads](https://blog.kargo.com/tag/mobileads) - [Featured](https://blog.kargo.com/tag/featured) - [APAC](https://blog.kargo.com/tag/apac) - [cookies](https://blog.kargo.com/tag/cookies) - [fraud](https://blog.kargo.com/tag/fraud) - [commerce](https://blog.kargo.com/tag/commerce) - [keepitclean](https://blog.kargo.com/tag/keepitclean) - [snap](https://blog.kargo.com/tag/snap) ## Digital Advertising ##### [The Next Phase In SPO Is Based On Value Creation](https://blog.kargo.com/the-next-phase-in-spo-is-based-on-value-creation) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on July 15, 2020 [Continue Reading](https://blog.kargo.com/the-next-phase-in-spo-is-based-on-value-creation) ##### [Understanding the Demand Side Platform](https://blog.kargo.com/understanding-the-demand-side-platform) By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 17, 2020 The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. The... [Continue Reading](https://blog.kargo.com/understanding-the-demand-side-platform) ##### [NEW RESEARCH: Viewability vs. Memorability](https://blog.kargo.com/vvm) By [Kargo Research](https://blog.kargo.com/author/kargo-research) on October 24, 2019 [Continue Reading](https://blog.kargo.com/vvm) ##### [Web vs App 2019](https://blog.kargo.com/web-vs-app-2019) By [Joshua Blum](https://blog.kargo.com/author/joshua-blum) on July 23, 2019 Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers [Continue Reading](https://blog.kargo.com/web-vs-app-2019) ##### [How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers](https://blog.kargo.com/how-brands-can-use-throwbacks-to-evoke-nostalgia-among-consumers) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on July 17, 2019 As featured on Adweek Maybe it’s a smell, a song, a food, a toy, or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are... [Continue Reading](https://blog.kargo.com/how-brands-can-use-throwbacks-to-evoke-nostalgia-among-consumers) ##### [Kargo’s Marketplace 10x Cleaner than Industry Average](https://blog.kargo.com/kargos-marketplace-10x-cleaner-than-industry-average) By [Becca Poeta](https://blog.kargo.com/author/becca-poeta) on July 15, 2019 Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard. [Continue Reading](https://blog.kargo.com/kargos-marketplace-10x-cleaner-than-industry-average) ##### [FIVE MOBILE DESIGN BEST PRACTICES](https://blog.kargo.com/themobilizer/five-mobile-design-best-practices) By [Melyssa Cramer](https://blog.kargo.com/author/melyssa-cramer) on October 11, 2018 The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design... [Continue Reading](https://blog.kargo.com/themobilizer/five-mobile-design-best-practices) ##### [4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN](https://blog.kargo.com/themobilizer/4-metrics-consider-selecting-ads-run) By [Lauren O' Keefe Hendricks](https://blog.kargo.com/author/lauren-o-keefe-hendricks) on September 15, 2018 When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title... [Continue Reading](https://blog.kargo.com/themobilizer/4-metrics-consider-selecting-ads-run) ##### [HOW PUBLISHERS CAN WIN BACK ROI](https://blog.kargo.com/themobilizer/decoding-digital) By [Paola Conery](https://blog.kargo.com/author/paola-conery) on April 4, 2018 It’s definitely not an easy time to be a publisher. These days, pubs are getting hit from all angles. Google and Facebook (also known as the Walled Gardens) take 90% of all new ad dollars... [Continue Reading](https://blog.kargo.com/themobilizer/decoding-digital) ##### [THE NEW STANDARD FOR BETTER ADS](https://blog.kargo.com/themobilizer/the-new-standard-for-better-ads) By [Tal Ackerman](https://blog.kargo.com/author/tal-ackerman) on February 12, 2018 On February 15th, Google released a new ad blocker within Chrome designed to weed out the most annoying and intrusive digital ad formats. Who determines which ads will be blocked and which... [Continue Reading](https://blog.kargo.com/themobilizer/the-new-standard-for-better-ads)