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Understanding Data Bias in an AI-Driven World
By Haley Massa on November 29, 2021
Machine learning and AI have an almost mythical reputation making it hard not to view the algorithms and technologies used as having a sort of divine-like power. But as data-driven...
Kargo x StitcherAds: A Note From The CEO
By Harry Kargman on October 29, 2021
With a vision that mobile would be at the center of our lives, I founded Kargo almost 20 years ago with a mission to make a global impact on the mobile experience. Prior to the existence...
Kargo Reinvents Advertising With AI-Driven Contextual Targeting
By Kargo on October 7, 2021
As a kid, Chris Keune took notes on the commercials that interrupted his Saturday morning cartoons. He noticed a mismatch between many shows and the products advertised during them. Chris...
Old Navy’s 'Bodequality' is the First Step in Truly Inclusive Commerce
By Billie Hirsh on October 4, 2021
As Featured On WOMENinRETAIL
Goodbye, Cookie. Hello, UID 2.0 (and more)
By Majid Baber on September 13, 2021
Type in “end of cookies” in a Google search bar and you get more than 3.5 billion hand-wringing results. The advertising and publishing industries have been OBSESSED with this topic and...
How To Make Mobile Creative Work In Six Seconds Or Less
By Billie Hirsh on July 19, 2021
As Featured On The Drum
Apple's Silent Change To IDFA And What It Means For Advertisers
By Kargo Insider on June 15, 2021
For tech lovers around the world, Apple’s yearly product launches are as eagerly anticipated as a holiday. OK, so maybe Apple’s 2021 “Spring loaded” event wasn’t universally loved—not...
Avoiding A Bad Google Breakup
By Michael Shaughnessy on June 1, 2021
As Featured OnAdExchanger
Small Sites Got NCAA Women’s Basketball News Right
By Billie Hirsh on May 10, 2021
The final March Madness game between Gonzaga and Baylor might not have been as exciting as that last minute half-court shot by Jalen Suggs, but I was still surprised to hear that ratings...
Converging Online and Offline Marketing
By Kargo Insider on April 1, 2021
If you're a smaller brand or startup emerging in places like Facebook and Instagram it's easy to think that the only marketing you need to do is online.. right? For instance, Casper...