# The Story Behind: Runway

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# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

[Continue Reading](https://blog.kargo.com/att-itcanwait)

# A Brighter Branding Idea: Kargo Lighthouse

[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)

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### Understanding Data Bias in an AI-Driven World  
By [Haley Massa](https://blog.kargo.com/author/haley-massa) on November 29, 2021  
Machine learning and AI have an almost mythical reputation making it hard not to view the algorithms and technologies used as having a sort of divine-like power. But as data-driven...
[Continue Reading](https://blog.kargo.com/understanding-data-bias-in-an-ai-driven-world)

### Kargo x StitcherAds: A Note From The CEO  
By [Harry Kargman](https://blog.kargo.com/author/harry-kargman) on October 29, 2021  
With a vision that mobile would be at the center of our lives, I founded Kargo almost 20 years ago with a mission to make a global impact on the mobile experience. Prior to the existence...
[Continue Reading](https://blog.kargo.com/kargo-x-stitcherads-a-note-from-the-ceo)

### Kargo Reinvents Advertising With AI-Driven Contextual Targeting  
By [Kargo](https://blog.kargo.com/author/kargo) on October 7, 2021  
As a kid, Chris Keune took notes on the commercials that interrupted his Saturday morning cartoons. He noticed a mismatch between many shows and the products advertised during them. Chris...
[Continue Reading](https://blog.kargo.com/kargo-reinvents-advertising-with-ai-driven-contextual-targeting)

### Old Navy’s 'Bodequality' is the First Step in Truly Inclusive Commerce  
By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on October 4, 2021  
As Featured On WOMENinRETAIL
[Continue Reading](https://blog.kargo.com/old-navys-bodequality-is-the-first-step-in-truly-inclusive-commerce)

### Goodbye, Cookie. Hello, UID 2.0 (and more)  
By [Majid Baber](https://blog.kargo.com/author/majid-baber) on September 13, 2021  
Type in “end of cookies” in a Google search bar and you get more than 3.5 billion hand-wringing results. The advertising and publishing industries have been OBSESSED with this topic and...
[Continue Reading](https://blog.kargo.com/goodbye-cookie.-hello-uid-2.0-and-more)

### How To Make Mobile Creative Work In Six Seconds Or Less  
By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on July 19, 2021  
As Featured On The Drum
[Continue Reading](https://blog.kargo.com/how-to-make-mobile-creative-work-in-six-seconds-or-less)

### Apple's Silent Change To IDFA And What It Means For Advertisers  
By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on June 15, 2021  
For tech lovers around the world, Apple’s yearly product launches are as eagerly anticipated as a holiday. OK, so maybe Apple’s 2021 “Spring loaded” event wasn’t universally loved—not...
[Continue Reading](https://blog.kargo.com/idfa-blog)

### Avoiding A Bad Google Breakup  
By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on June 1, 2021  
As Featured OnAdExchanger
[Continue Reading](https://blog.kargo.com/avoiding-a-bad-google-breakup)

### Small Sites Got NCAA Women’s Basketball News Right  
By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on May 10, 2021  
The final March Madness game between Gonzaga and Baylor might not have been as exciting as that last minute half-court shot by Jalen Suggs, but I was still surprised to hear that ratings...
[Continue Reading](https://blog.kargo.com/small-sites-got-ncaa-womens-basketball-news-right)

### Converging Online and Offline Marketing  
By [Kargo Insider](https://blog.kargo.com/author/kargo-insider) on April 1, 2021  
If you're a smaller brand or startup emerging in places like Facebook and Instagram it's easy to think that the only marketing you need to do is online.. right? For instance, Casper...
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