# The Story Behind: Runway # The Story Behind: AT&T’s ‘It Can Wait’ Campaign # A Brighter Branding Idea: Kargo Lighthouse ### Topics - Select a Topic - [All](https://blog.kargo.com/) - [Ad Tech](https://blog.kargo.com/tag/ad-tech) - [Digital Advertising](https://blog.kargo.com/tag/digital-advertising) - [Insider](https://blog.kargo.com/tag/insider) - [Mobile](https://blog.kargo.com/tag/mobile) - [Performance](https://blog.kargo.com/tag/performance) - [Creative](https://blog.kargo.com/tag/creative) - [KargoKnowledge](https://blog.kargo.com/tag/kargoknowledge) - [Knowledge](https://blog.kargo.com/tag/knowledge) - [Programmatic](https://blog.kargo.com/tag/programmatic) - [Publishers](https://blog.kargo.com/tag/publishers) - [Ad Serving](https://blog.kargo.com/tag/ad-serving) - [Kargo](https://blog.kargo.com/tag/kargo) - [Brand Safe](https://blog.kargo.com/tag/brand-safe) - [Addressable](https://blog.kargo.com/tag/addressable) - [Scale](https://blog.kargo.com/tag/scale) - [mobileads](https://blog.kargo.com/tag/mobileads) - [Featured](https://blog.kargo.com/tag/featured) - [APAC](https://blog.kargo.com/tag/apac) - [cookies](https://blog.kargo.com/tag/cookies) - [fraud](https://blog.kargo.com/tag/fraud) - [commerce](https://blog.kargo.com/tag/commerce) - [keepitclean](https://blog.kargo.com/tag/keepitclean) - [snap](https://blog.kargo.com/tag/snap) ##### [The Story Behind: Kargo APAC Named Best Media Platform by B&T](https://blog.kargo.com/kargo-apac-named-best-media-platform-by-bt) By [Becca Poeta](https://blog.kargo.com/author/becca-poeta) on December 14, 2021 The B&T Awards are Australia’s biggest, longest-running, and most entertaining awards, recognizing the cream of the industry’s crop in advertising, marketing, and media. ##### [Understanding Data Bias in an AI-Driven World](https://blog.kargo.com/understanding-data-bias-in-an-ai-driven-world) By [Haley Massa](https://blog.kargo.com/author/haley-massa) on November 29, 2021 Machine learning and AI have an almost mythical reputation making it hard not to view the algorithms and technologies used as having a sort of divine-like power. But as data-driven... ##### [Kargo Reinvents Advertising With AI-Driven Contextual Targeting](https://blog.kargo.com/kargo-reinvents-advertising-with-ai-driven-contextual-targeting) By [Kargo](https://blog.kargo.com/author/kargo) on October 7, 2021 As a kid, Chris Keune took notes on the commercials that interrupted his Saturday morning cartoons. He noticed a mismatch between many shows and the products advertised during them. Chris... ##### [Apple’s Newest Privacy Changes Mean More Rework For The Ad Industry](https://blog.kargo.com/apples-newest-privacy-changes-mean-more-rework-for-the-ad-industry) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on July 12, 2021 As Featured On VentureBeat As Apple continues to erode ad targeting capabilities with the privacy upgrades in its upcoming iOS 15 release, ad tech is crying “foul.” Because Apple’s primary... ##### [Small Sites Got NCAA Women’s Basketball News Right](https://blog.kargo.com/small-sites-got-ncaa-womens-basketball-news-right) By [Billie Hirsh](https://blog.kargo.com/author/billie-hirsh) on May 10, 2021 The final March Madness game between Gonzaga and Baylor might not have been as exciting as that last minute half-court shot by Jalen Suggs, but I was still surprised to hear that ratings... ##### [How Publishers Can Win in the Social World](https://blog.kargo.com/how-publishers-can-win-in-the-social-world) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on March 10, 2021 We were all eager to see 2020 come to an end, but it’s clear that we are still feeling the year’s effect, even in 2021 - we’re still working from home, shopping online, streaming shows... ##### [How Contextual 2.0 Will Drive The Next Phase of Digital Targeting](https://blog.kargo.com/how-contextual-2.0-will-drive-the-next-phase-of-digital-targeting) By [Chris Keune](https://blog.kargo.com/author/chris-keune) on February 24, 2021 As Featured On MarTech Series ##### [Advertising at the speed of 5G](https://blog.kargo.com/5g) By [Jeremy Sadwith](https://blog.kargo.com/author/jeremy-sadwith) on February 23, 2021 Whether it’s the newest TV, computer, tablet, or—the most notorious device of all—the everchanging smartphone, as consumers we rush to purchase the latest and greatest in tech, oftentimes... ##### [The Story Behind: Our newest 3D experiences - Key Art Cube, Revolve & Emerge](https://blog.kargo.com/the-story-behind-our-newest-3d-experiences-keyart-cube-revolve-emerge-1) By [Mitch Krumm](https://blog.kargo.com/author/mitch-krumm) on February 22, 2021 Everyone remembers their first 3D movie experience. The excitement you felt as you walked into the theater with your overpriced, extra large soda and popcorn. The anticipation as you... ##### [The Story Behind: Swipe Up & Tri-Plex](https://blog.kargo.com/the-story-behind-swipe-up-tri-plex) By [James Falzone & Natasha Super](https://blog.kargo.com/author/james-falzone-natasha-super) on February 4, 2021 Consumer attention. It’s what every brand craves. And not just the kind that can be measured in clicks. We are in the era of the gaze and the battle to capture—and hold—wandering eyes and...