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The Story Behind: Kargo APAC Named Best Media Platform by B&T
By Becca Poeta on December 14, 2021
The B&T Awards are Australia’s biggest, longest-running, and most entertaining awards, recognizing the cream of the industry’s crop in advertising, marketing, and media.
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Understanding Data Bias in an AI-Driven World
By Haley Massa on November 29, 2021
Machine learning and AI have an almost mythical reputation making it hard not to view the algorithms and technologies used as having a sort of divine-like power. But as data-driven...
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Kargo Reinvents Advertising With AI-Driven Contextual Targeting
By Kargo on October 7, 2021
As a kid, Chris Keune took notes on the commercials that interrupted his Saturday morning cartoons. He noticed a mismatch between many shows and the products advertised during them. Chris...
Apple’s Newest Privacy Changes Mean More Rework For The Ad Industry
By Chris Keune on July 12, 2021
As Featured On VentureBeat As Apple continues to erode ad targeting capabilities with the privacy upgrades in its upcoming iOS 15 release, ad tech is crying “foul.” Because Apple’s primary...
Small Sites Got NCAA Women’s Basketball News Right
By Billie Hirsh on May 10, 2021
The final March Madness game between Gonzaga and Baylor might not have been as exciting as that last minute half-court shot by Jalen Suggs, but I was still surprised to hear that ratings...
How Publishers Can Win in the Social World
By Michael Shaughnessy on March 10, 2021
We were all eager to see 2020 come to an end, but it’s clear that we are still feeling the year’s effect, even in 2021 - we’re still working from home, shopping online, streaming shows ...
How Contextual 2.0 Will Drive The Next Phase of Digital Targeting
By Chris Keune on February 24, 2021
As Featured On MarTech Series
Advertising at the speed of 5G
By Jeremy Sadwith on February 23, 2021
Whether it’s the newest TV, computer, tablet, or—the most notorious device of all—the everchanging smartphone, as consumers we rush to purchase the latest and greatest in tech, oftentimes...
The Story Behind: Our newest 3D experiences - Key Art Cube, Revolve & Emerge
By Mitch Krumm on February 22, 2021
Everyone remembers their first 3D movie experience. The excitement you felt as you walked into the theater with your overpriced, extra large soda and popcorn. The anticipation as you...
The Story Behind: Swipe Up & Tri-Plex
By James Falzone & Natasha Super on February 4, 2021
Consumer attention. It’s what every brand craves. And not just the kind that can be measured in clicks. We are in the era of the gaze and the battle to capture—and hold—wandering eyes and...