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Publishers Are Taking a Bite of the $161 Billion Local Ad Market
By Michael Shaughnessy on January 15, 2021
As Featured On AW360 Many big brands pulled their spend from Facebook in July to protest what they called "HateForProfit", pressuring Facebook into better policing of the misinformation and...
Discover New Audiences with Kargo’s A2C Solution
By Chris Keune on January 7, 2021
We all know the cookie is on its last legs. What we all don't know is: what's the next best audience targeting solution? If you're a proactive sort, you've likely been looking for new ways...
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The Story Behind: Digital Circular
By James Falzone on December 9, 2020
Governments want Google and Facebook to pay in dollars. They should pay in data.
By Michael Shaughnessy on December 4, 2020
As featured on Whats New In Publishing
Cyber - It’s Not Just For Monday Anymore
By Rosie D'Amato & Katherine Richter on November 19, 2020
As Featured On AdClubNY This year has undergone a seismic shift in consumer behaviors. With the pandemic and the ensuing socio-economic uncertainty, people are more likely to hang on to...
CPG Marketers Forge A New (and Better) Path
By Kargo Insider on August 20, 2020
Brand leaders from Conagra, Frito-Lay, Danone and Molson Coors joined a roundtable moderated by Kargo CRO Johnny Horgan.
Invitation Only: The World of PMP's
By Krystle Blume on August 13, 2020
The ABCs of programmatic are DSPs and SSPs, but there are still some other three-letter combos you’ll want to understand as you dive deeper into that world.
Understanding the Demand Side Platform
By Demand Partnerships on June 17, 2020
The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. The...
Kargo Prepares for Privacy Laws with First CRO and a New Ad Format
By Kargo Insider on December 4, 2019
Full article can be seen on Business Insider
THE FAKE NEWS ERA IS NOW AFFECTING BRANDS
By Kargo Insider on March 29, 2017
On March 26th, 2017, a 60 Minutes segment highlighted a problem that got traction during the 2016 presidential election and has been gaining momentum ever since: the increasing occurrence...