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The Story Behind: Runway
The Story Behind: AT&T’s ‘It Can Wait’ Campaign
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Top Advertising Trends to Expect in 2022
By Ashley Hurwitz on January 6, 2022
As we look back at the end of another year, the world is still fighting the pandemic but also learning to function in a new reality while driving economic recovery. These changes over the...
The Story Behind: Social Canvas
By Abe Storey on August 26, 2020
When Kevin Durant left the Golden State Warriors something incredible happened. And no - it wasn’t that the Nets were suddenly a good team. It was that he didn’t immediately tell...
The Story Behind: The Wrapper
By Ben Raifman on April 15, 2020
The Story Behind: Hershey's Kit Kat Halloween Campaign
By Jennifer Churchill on April 1, 2020
The Story Behind: 3D Shift & 3D Wrap
By Brittany Bobo on February 5, 2020
No matter the application, 3D experiences enthrall us. Have you ever gone to the movie theater and chosen to see a film in 3D, rather than choosing the usual 2D experience? The movie-goers...
The Story Behind: AT&T’s ‘It Can Wait’ Campaign
By Jennifer Churchill on November 5, 2019
NEW RESEARCH: Viewability vs. Memorability
By Kargo Research on October 24, 2019
Browser Wars: The Rules Are Being Rewritten, With Advertisers Caught In The Middle
By Harry Kargman on October 8, 2019
As featured on AdExchanger “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by...
The Story Behind: The Branded Takeover
By Scott Johnson on August 27, 2019
From digital billboards, to screens in elevators, exteriors of buses, and even airport jetways, we are targeted with ads in so many different ways that the vast majority of the time they go...
Scaling in a Cookie-less World
By Ashesh Mazumdar on August 7, 2019
The Challenge Apple’s ITP restrictions1, changes to Google Chrome2, in addition to Firefox’s Enhanced Tracking Protection3 (though limited in impact due to usage on mobile) while...