Kargo Blog | Mobile (2)
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The Story Behind: 3D Shift & 3D Wrap
By
Brittany Bobo on February 5, 2020
No matter the application, 3D experiences enthrall us. Have you ever gone to the movie theater and chosen to see a film in 3D, rather than choosing the usual 2D experience? The movie-goers...
NEW RESEARCH: Viewability vs. Memorability
By
Kargo Research on October 24, 2019
The Story Behind: The Branded Takeover
By
Scott Johnson on August 27, 2019
From digital billboards, to screens in elevators, exteriors of buses, and even airport jetways, we are targeted with ads in so many different ways that the vast majority of the time they go...
Scaling in a Cookie-less World
By
Ashesh Mazumdar on August 7, 2019
The Challenge Apple’s ITP restrictions, changes to Google Chrome, in addition to Firefox’s Enhanced Tracking Protection while...
Web vs App 2019
By
Joshua Blum on July 23, 2019
Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers.
Kargo’s Marketplace 10x Cleaner than Industry Average
By
Becca Poeta on July 15, 2019
Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard.
FIVE MOBILE DESIGN BEST PRACTICES
By
Melyssa Cramer on October 11, 2018
The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design...
4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN
By
Lauren O' Keefe Hendricks on September 15, 2018
When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title...
THE NEW STANDARD FOR BETTER ADS
By
Tal Ackerman on February 12, 2018
On February 15th, Google released a new ad blocker within Chrome designed to weed out the most annoying and intrusive digital ad formats. Who determines which ads will be blocked and which...
WHY YOUR MOBILE ADS HAVE LOW ROAS
By
Ed Romaine on January 24, 2018
Originally ran on ANA's Marketing Knowledge Center on January 14, 2018.
Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.