# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

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### The Story Behind: 3D Shift & 3D Wrap

By

[Brittany Bobo](https://blog.kargo.com/author/brittany-bobo) on February 5, 2020

No matter the application, 3D experiences enthrall us. Have you ever gone to the movie theater and chosen to see a film in 3D, rather than choosing the usual 2D experience? The movie-goers...

[Continue Reading](https://blog.kargo.com/the-story-behind-the-3d)

### NEW RESEARCH: Viewability vs. Memorability

By

[Kargo Research](https://blog.kargo.com/author/kargo-research) on October 24, 2019

[Continue Reading](https://blog.kargo.com/vvm)

### The Story Behind: The Branded Takeover

By

[Scott Johnson](https://blog.kargo.com/author/scott-johnson) on August 27, 2019

From digital billboards, to screens in elevators, exteriors of buses, and even airport jetways, we are targeted with ads in so many different ways that the vast majority of the time they go...

[Continue Reading](https://blog.kargo.com/the-story-behind-the-branded-takeover)

### Scaling in a Cookie-less World

By

[Ashesh Mazumdar](https://blog.kargo.com/author/ashesh-mazumdar) on August 7, 2019

The Challenge Apple’s ITP restrictions, changes to Google Chrome, in addition to Firefox’s Enhanced Tracking Protection while...

[Continue Reading](https://blog.kargo.com/scaling-in-a-cookie-less-world)

### Web vs App 2019

By

[Joshua Blum](https://blog.kargo.com/author/joshua-blum) on July 23, 2019

Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers.

[Continue Reading](https://blog.kargo.com/web-vs-app-2019)

### Kargo’s Marketplace 10x Cleaner than Industry Average

By

[Becca Poeta](https://blog.kargo.com/author/becca-poeta) on July 15, 2019

Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard.

[Continue Reading](https://blog.kargo.com/kargos-marketplace-10x-cleaner-than-industry-average)

### FIVE MOBILE DESIGN BEST PRACTICES

By

[Melyssa Cramer](https://blog.kargo.com/author/melyssa-cramer) on October 11, 2018

The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design...

[Continue Reading](https://blog.kargo.com/themobilizer/five-mobile-design-best-practices)

### 4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN

By

[Lauren O' Keefe Hendricks](https://blog.kargo.com/author/lauren-o-keefe-hendricks) on September 15, 2018

When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title...

[Continue Reading](https://blog.kargo.com/themobilizer/4-metrics-consider-selecting-ads-run)

### THE NEW STANDARD FOR BETTER ADS

By

[Tal Ackerman](https://blog.kargo.com/author/tal-ackerman) on February 12, 2018

On February 15th, Google released a new ad blocker within Chrome designed to weed out the most annoying and intrusive digital ad formats. Who determines which ads will be blocked and which...

[Continue Reading](https://blog.kargo.com/themobilizer/the-new-standard-for-better-ads)

### WHY YOUR MOBILE ADS HAVE LOW ROAS

By

[Ed Romaine](https://blog.kargo.com/author/ed-romaine) on January 24, 2018

Originally ran on ANA's Marketing Knowledge Center on January 14, 2018.

[Continue Reading](https://blog.kargo.com/themobilizer/why-your-mobile-ads-have-low-roas)

Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.