Kargo Blog | Mobile (3)
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CAN MOBILE AND TV TEAM UP?
By AJ Mathew on December 6, 2017
There was a time in our industry when traditional platforms like TV and print were our only focus. Advertisers loved this model. It was simple; find a show with a good Nielsen rating, the...
BRINGING ART TO AD TECH
By Brittany Bobo on August 2, 2017
Designer Stefan Sagmeister once said, “You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.” In other words, meaningful work isn’t exclusive to...
Think Small: Smarter Video Practices for Smartphones
By Kargo Insider on June 15, 2017
A lot has changed since the first ad ran on a television screen. Last year happened to be the 75th anniversary of the TV commercial, which now represents a $70B market. Like we saw in the...
A KEY ELEMENT TO BRAND SAFE PROGRAMMATIC
By Jeremy Sadwith on May 30, 2017
Reading eMarketer’s recent Ad Fraud report last week lead me to realize an important difference when it comes to brand safety between app and mobile web in programmatic.
WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS
By Ed Romaine on March 16, 2017
How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.
THIS IS HOW WE SCROLL
By AJ Mathew on March 8, 2017
The digital ecosystem brings speed and convenience to consumers’ lives. It's also enables advertisers to promote products and services to consumers across countless channels, every second...
MOBILE ADS: INTRUSIVE OR EFFECTIVE?
By AJ Mathew on October 4, 2016
In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising. Publishers want to attract and retain users. And...