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Finding the Future of Measurement with Cohorts
By Billie Hirsh on August 17, 2021
Converging Online and Offline Marketing
By Kargo Insider on April 1, 2021
If you're a smaller brand or startup emerging in places like Facebook and Instagram it's easy to think that the only marketing you need to do is online.. right? For instance, Casper...
How Publishers Can Win in the Social World
By Michael Shaughnessy on March 10, 2021
We were all eager to see 2020 come to an end, but it’s clear that we are still feeling the year’s effect, even in 2021 - we’re still working from home, shopping online, streaming shows . ....
How Contextual 2.0 Will Drive The Next Phase of Digital Targeting
By Chris Keune on February 24, 2021
As Featured On MarTech Series
The Story Behind: Our newest 3D experiences - Key Art Cube, Revolve & Emerge
By Mitch Krumm on February 22, 2021
Everyone remembers their first 3D movie experience. The excitement you felt as you walked into the theater with your overpriced, extra large soda and popcorn. The anticipation as you...
The Story Behind: Swipe Up & Tri-Plex
By James Falzone & Natasha Super on February 4, 2021
Consumer attention. It’s what every brand craves. And not just the kind that can be measured in clicks. We are in the era of the gaze and the battle to capture—and hold—wandering eyes and...
Publishers Have A Window Of Opportunity To Change Google And Facebook
By Michael Shaughnessy on January 26, 2021
As Featured On AdExchanger As we come out of the fog of 2020, we must remember the five incredibly important investigations happening right now that affect the way content is discovered,...
Publishers Are Taking a Bite of the $161 Billion Local Ad Market
By Michael Shaughnessy on January 15, 2021
As Featured On AW360 Many big brands pulled their spend from Facebook in July to protest what they called “HateForProfit”, pressuring Facebook into better policing of the misinformation and...
NEW REPORT: Social Embed Q3 2020 Data & Insights
By Kargo Insider on December 10, 2020
Publishers use social embeds to tap into cultural moments and enhance the timeliness and relevance of a story in categories such as sports, entertainment, news, fashion, and more. Our...
an interview with CafeMedia
By Michael Shaughnessy on December 9, 2020