# The Story Behind: Runway [Continue Reading](https://blog.kargo.com/story-behind-runway) # The Story Behind: AT&T’s ‘It Can Wait’ Campaign [Continue Reading](https://blog.kargo.com/att-itcanwait) # A Brighter Branding Idea: Kargo Lighthouse [Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse) ### Topics - Select a Topic - [All](https://blog.kargo.com/) - [Ad Tech](https://blog.kargo.com/tag/ad-tech) - [Digital Advertising](https://blog.kargo.com/tag/digital-advertising) - [Insider](https://blog.kargo.com/tag/insider) - [Mobile](https://blog.kargo.com/tag/mobile) - [Performance](https://blog.kargo.com/tag/performance) - [Creative](https://blog.kargo.com/tag/creative) - [KargoKnowledge](https://blog.kargo.com/tag/kargoknowledge) - [Knowledge](https://blog.kargo.com/tag/knowledge) - [Programmatic](https://blog.kargo.com/tag/programmatic) - [Publishers](https://blog.kargo.com/tag/publishers) - [Ad Serving](https://blog.kargo.com/tag/ad-serving) - [Kargo](https://blog.kargo.com/tag/kargo) - [Brand Safe](https://blog.kargo.com/tag/brand-safe) - [Addressable](https://blog.kargo.com/tag/addressable) - [Scale](https://blog.kargo.com/tag/scale) - [mobileads](https://blog.kargo.com/tag/mobileads) - [Featured](https://blog.kargo.com/tag/featured) - [APAC](https://blog.kargo.com/tag/apac) - [cookies](https://blog.kargo.com/tag/cookies) - [fraud](https://blog.kargo.com/tag/fraud) - [commerce](https://blog.kargo.com/tag/commerce) - [keepitclean](https://blog.kargo.com/tag/keepitclean) - [snap](https://blog.kargo.com/tag/snap) ## Performance ##### [The Story Behind: Digital Circular](https://blog.kargo.com/the-story-behind-digital-circular) By [James Falzone](https://blog.kargo.com/author/james-falzone) on December 9, 2020 [Continue Reading](https://blog.kargo.com/the-story-behind-digital-circular) ##### [Cyber - It’s Not Just For Monday Anymore](https://blog.kargo.com/cyber-its-not-just-for-monday-anymore) By [Rosie D'Amato & Katherine Richter](https://blog.kargo.com/author/rosie-damato-katherine-richter-1) on November 19, 2020 As Featured On AdClubNY This year has undergone a seismic shift in consumer behaviors. With the pandemic and the ensuing socio-economic uncertainty, people are more likely to hang on to... [Continue Reading](https://blog.kargo.com/cyber-its-not-just-for-monday-anymore) ##### [To thrive without cookies, brands must adopt more nuanced blocking techniques](https://blog.kargo.com/to-thrive-without-cookies-brands-must-adopt-more-nuanced-blocking-techniques) By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on October 13, 2020 As featured on ClickZ [Continue Reading](https://blog.kargo.com/to-thrive-without-cookies-brands-must-adopt-more-nuanced-blocking-techniques) ##### [Beet.TV: Contextual Targeting Will Rise As Cookies Fade](https://blog.kargo.com/contextual-targeting-will-rise-as-cookies-fade-kargos-harry-kargman) By [Beet.TV](https://blog.kargo.com/author/beet.tv) on August 31, 2020 As featured on Beet.TV Online audience tracking is undergoing a major upheaval as consumers demand more control over their personal privacy, challenging the adtech industry to... [Continue Reading](https://blog.kargo.com/contextual-targeting-will-rise-as-cookies-fade-kargos-harry-kargman) ##### [Understanding the Demand Side Platform](https://blog.kargo.com/understanding-the-demand-side-platform) By [Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 17, 2020 The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. [Continue Reading](https://blog.kargo.com/understanding-the-demand-side-platform) ##### [Scaling in a Cookie-less World](https://blog.kargo.com/scaling-in-a-cookie-less-world) By [Ashesh Mazumdar](https://blog.kargo.com/author/ashesh-mazumdar) on August 7, 2019 The Challenge Apple’s ITP restrictions1, changes to Google Chrome2, in addition to Firefox’s Enhanced Tracking Protection3 (though limited in impact due to usage on mobile) while... [Continue Reading](https://blog.kargo.com/scaling-in-a-cookie-less-world) ##### [Kargo’s Marketplace 10x Cleaner than Industry Average](https://blog.kargo.com/kargos-marketplace-10x-cleaner-than-industry-average) By [Becca Poeta](https://blog.kargo.com/author/becca-poeta) on July 15, 2019 Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard. [Continue Reading](https://blog.kargo.com/kargos-marketplace-10x-cleaner-than-industry-average) ##### [4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN](https://blog.kargo.com/themobilizer/4-metrics-consider-selecting-ads-run) By [Lauren O' Keefe Hendricks](https://blog.kargo.com/author/lauren-o-keefe-hendricks) on September 15, 2018 When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title... [Continue Reading](https://blog.kargo.com/themobilizer/4-metrics-consider-selecting-ads-run) ##### [HOW PUBLISHERS CAN WIN BACK ROI](https://blog.kargo.com/themobilizer/decoding-digital) By [Paola Conery](https://blog.kargo.com/author/paola-conery) on April 4, 2018 It’s definitely not an easy time to be a publisher. These days, pubs are getting hit from all angles. Google and Facebook (also known as the Walled Gardens) take 90% of all new ad dollars... [Continue Reading](https://blog.kargo.com/themobilizer/decoding-digital) ##### [WHY YOUR MOBILE ADS HAVE LOW ROAS](https://blog.kargo.com/themobilizer/why-your-mobile-ads-have-low-roas) By [Ed Romaine](https://blog.kargo.com/author/ed-romaine) on January 24, 2018 Originally ran on ANA's Marketing Knowledge Center on January 14, 2018 [Continue Reading](https://blog.kargo.com/themobilizer/why-your-mobile-ads-have-low-roas)