Kargo Blog | Performance (3)

The Story Behind: Runway

The Story Behind: AT&T’s ‘It Can Wait’ Campaign

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HOW TO COMBAT BANNER BLINDNESS

By

Kentaro Oi on January 17, 2018

Animated banners have been around for quite some time, but when it comes to the specific intentions behind each animation, there’s more here than meets the eye.

HELPING PUBLISHERS FIGHT BACK USING ADS.TXT

By

Kargo on November 10, 2017

Kargo is proud to announce that in our continued mission to support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative.

MOBILE MATCH: FINDING THE PERFECT USER

By

Elisa Malojer on August 31, 2017

There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an audience...

THE FAKE NEWS ERA IS NOW AFFECTING BRANDS

By

Kargo Insider on March 29, 2017

On March 26th, 2017, a 60 Minutes segment highlighted a problem that got traction during the 2016 presidential election and has been gaining momentum ever since: the increasing occurrence...

WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS

By

Ed Romaine on March 16, 2017

How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.

MOBILE ADS: INTRUSIVE OR EFFECTIVE?

By

AJ Mathew on October 4, 2016

In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising. Publishers want to attract and retain users. And...

Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.