# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

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##### [HOW TO COMBAT BANNER BLINDNESS](https://blog.kargo.com/themobilizer/how-to-engage-not-enrage)

By

[Kentaro Oi](https://blog.kargo.com/author/kentaro-oi) on January 17, 2018

Animated banners have been around for quite some time, but when it comes to the specific intentions behind each animation, there’s more here than meets the eye.

##### [HELPING PUBLISHERS FIGHT BACK USING ADS.TXT](https://blog.kargo.com/themobilizer/helping-publishers-fight-back-using-ads-txt)

By

[Kargo](https://blog.kargo.com/author/kargo) on November 10, 2017

Kargo is proud to announce that in our continued mission to support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative.

##### [MOBILE MATCH: FINDING THE PERFECT USER](https://blog.kargo.com/themobilizer/mobile-match-finding-perfect-user-2)

By

[Elisa Malojer](https://blog.kargo.com/author/elisa-malojer) on August 31, 2017

There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an audience...

##### [THE FAKE NEWS ERA IS NOW AFFECTING BRANDS](https://blog.kargo.com/the-fake-news-era-is-now-affecting-brands)

By

[Kargo Insider](https://blog.kargo.com/author/kargo-insider) on March 29, 2017

On March 26th, 2017, a 60 Minutes segment highlighted a problem that got traction during the 2016 presidential election and has been gaining momentum ever since: the increasing occurrence...

##### [WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS](https://blog.kargo.com/themobilizer/ed-romaine-speak-yms-march-21-22)

By

[Ed Romaine](https://blog.kargo.com/author/ed-romaine) on March 16, 2017

How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.

##### [MOBILE ADS: INTRUSIVE OR EFFECTIVE?](https://blog.kargo.com/themobilizer/heres-different-mobile-ad-formats-brain)

By

[AJ Mathew](https://blog.kargo.com/author/aj-mathew) on October 4, 2016

In the mobile ad ecosystem, there are 3 parties to satisfy: advertisers, publishers, and users. Advertisers want effective advertising. Publishers want to attract and retain users. And...

Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.