Kargo Blog | Programmatic (2)
The Story Behind: Runway
The Story Behind: AT&T’s ‘It Can Wait’ Campaign
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NEW REPORT: Social Embed Q3 2020 Data & Insights
By
Kargo Insider on December 10, 2020
Publishers use social embeds to tap into cultural moments and enhance the timeliness and relevance of a story in categories such as sports, entertainment, news, fashion, and more. Our...
an interview with CafeMedia
By
Michael Shaughnessy on December 9, 2020
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The Story Behind: Digital Circular
By
James Falzone on December 9, 2020
Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP
By
Becca Poeta on September 17, 2020
As featured on AMP
Understanding the Demand Side Platform
By
Demand Partnerships on June 17, 2020
The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. The...
Programmatic Guaranteed through DV360 - NOW AVAILABLE!
By
Michael Schindler on February 11, 2020
BREAKING DOWN BLOCKCHAIN IN PROGRAMMATIC
By
Tanuj Joshi on December 13, 2017
Blockchain is a new and emerging technology which claims to be the panacea for the trust issues currently plaguing the ad tech ecosystem. But can it really deliver on that promise? Before...
A KEY ELEMENT TO BRAND SAFE PROGRAMMATIC
By
Jeremy Sadwith on May 30, 2017
Reading eMarketer’s recent Ad Fraud report last week lead me to realize an important difference when it comes to brand safety between app and mobile web in programmatic.