# The Story Behind: Runway

[Continue Reading](https://blog.kargo.com/story-behind-runway)

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

[Continue Reading](https://blog.kargo.com/att-itcanwait)

# A Brighter Branding Idea: Kargo Lighthouse

[Continue Reading](https://blog.kargo.com/more-for-brands-to-love-with-kargos-lighthouse)

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  - [snap](https://blog.kargo.com/tag/snap)

##### [NEW REPORT: Social Embed Q3 2020 Data & Insights](https://blog.kargo.com/new-report-social-embed-q3-2020-data-insights)

By

[Kargo Insider](https://blog.kargo.com/author/kargo-insider) on December 10, 2020

Publishers use social embeds to tap into cultural moments and enhance the timeliness and relevance of a story in categories such as sports, entertainment, news, fashion, and more. Our...

[Continue Reading](https://blog.kargo.com/new-report-social-embed-q3-2020-data-insights)

##### [an interview with CafeMedia](https://blog.kargo.com/putting-the-art-in-ad-tech-an-interview-with-kargo)

By

[Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on December 9, 2020

[Continue Reading](https://blog.kargo.com/putting-the-art-in-ad-tech-an-interview-with-kargo)

-1.png)](https://blog.kargo.com/the-story-behind-digital-circular)

##### [The Story Behind: Digital Circular](https://blog.kargo.com/the-story-behind-digital-circular)

By

[James Falzone](https://blog.kargo.com/author/james-falzone) on December 9, 2020

[Continue Reading](https://blog.kargo.com/the-story-behind-digital-circular)

##### [Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP](https://blog.kargo.com/kargo-and-amp-project-partner-to-bring-optimized-mobile-creative-to-amp)

By

[Becca Poeta](https://blog.kargo.com/author/becca-poeta) on September 17, 2020

As featured on AMP

[Continue Reading](https://blog.kargo.com/kargo-and-amp-project-partner-to-bring-optimized-mobile-creative-to-amp)

##### [Understanding the Demand Side Platform](https://blog.kargo.com/understanding-the-demand-side-platform)

By

[Demand Partnerships](https://blog.kargo.com/author/demand-partnerships) on June 17, 2020

The programmatic landscape can be a difficult one to navigate. Understanding how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. The...

[Continue Reading](https://blog.kargo.com/understanding-the-demand-side-platform)

##### [Programmatic Guaranteed through DV360 - NOW AVAILABLE!](https://blog.kargo.com/dv360)

By

[Michael Schindler](https://blog.kargo.com/author/michael-schindler) on February 11, 2020

[Continue Reading](https://blog.kargo.com/dv360)

##### [BREAKING DOWN BLOCKCHAIN IN PROGRAMMATIC](https://blog.kargo.com/themobilizer/blockchain-in-programmatic)

By

[Tanuj Joshi](https://blog.kargo.com/author/tanuj-joshi) on December 13, 2017

Blockchain is a new and emerging technology which claims to be the panacea for the trust issues currently plaguing the ad tech ecosystem. But can it really deliver on that promise? Before...

[Continue Reading](https://blog.kargo.com/themobilizer/blockchain-in-programmatic)

##### [A KEY ELEMENT TO BRAND SAFE PROGRAMMATIC](https://blog.kargo.com/themobilizer/key-element-brand-safe-programmatic)

By

[Jeremy Sadwith](https://blog.kargo.com/author/jeremy-sadwith) on May 30, 2017

Reading eMarketer’s recent Ad Fraud report last week lead me to realize an important difference when it comes to brand safety between app and mobile web in programmatic.

[Continue Reading](https://blog.kargo.com/themobilizer/key-element-brand-safe-programmatic)
