# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

### Topics

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##### [Apple’s Newest Privacy Changes Mean More Rework For The Ad Industry](https://blog.kargo.com/apples-newest-privacy-changes-mean-more-rework-for-the-ad-industry)

By

[Chris Keune](https://blog.kargo.com/author/chris-keune) on July 12, 2021

As Featured On VentureBeat As Apple continues to erode ad targeting capabilities with the privacy upgrades in its upcoming iOS 15 release, ad tech is crying “foul.” Because Apple’s primary...

##### [Avoiding A Bad Google Breakup](https://blog.kargo.com/avoiding-a-bad-google-breakup)

By

[Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on June 1, 2021

As Featured OnAdExchanger

##### [TCF 2.0 : Why it Matters](https://blog.kargo.com/tcf-2.0-why-it-matters)

By

[Pub Squad](https://blog.kargo.com/author/pub-squad) on April 21, 2021

We’ve all joked that at times it feels as if our phones are listening to us, and perhaps even reading our minds. While we all know that that isn’t necessarily the case, consumers today are...

##### [The CMS Is Holding Publishers Back From Delivering Better Digital Ad Experiences](https://blog.kargo.com/the-cms-is-holding-publishers-back-from-delivering-better-digital-ad-experiences)

By

[Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on April 8, 2021

As Featured On WNIP Publishers have long treated editorial and advertising as “church and state.” But, that old wall is starting to crumble, as brands pay higher and higher prices for...

##### [How Publishers Can Win in the Social World](https://blog.kargo.com/how-publishers-can-win-in-the-social-world)

By

[Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on March 10, 2021

We were all eager to see 2020 come to an end, but it’s clear that we are still feeling the year’s effect, even in 2021 - we’re still working from home, shopping online, streaming shows . ....

##### [Publishers Have A Window Of Opportunity To Change Google And Facebook](https://blog.kargo.com/publishers-have-a-window-of-opportunity-to-change-google-and-facebook)

By

[Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on January 26, 2021

As Featured On AdExchanger As we come out of the fog of 2020, we must remember the five incredibly important investigations happening right now that affect the way content is discovered,...

##### [Publishers Are Taking a Bite of the $161 Billion Local Ad Market](https://blog.kargo.com/publishers-are-taking-a-bite-of-the-161-billion-local-ad-market)

By

[Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on January 15, 2021

As Featured On AW360 Many big brands pulled their spend from Facebook in July to protest what they called “HateForProfit”, pressuring Facebook into better policing of the misinformation and...

##### [an interview with CafeMedia](https://blog.kargo.com/putting-the-art-in-ad-tech-an-interview-with-kargo)

By

[Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on December 9, 2020

##### [Governments want Google and Facebook to pay in dollars. They should pay in data.](https://blog.kargo.com/governments-want-google-and-facebook-to-pay-in-dollars.-they-should-pay-in-data)

By

[Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on December 4, 2020

As featured on Whats New In Publishing

##### [Cyber - It’s Not Just For Monday Anymore](https://blog.kargo.com/cyber-its-not-just-for-monday-anymore)

By

[Rosie D'Amato & Katherine Richter](https://blog.kargo.com/author/rosie-damato-katherine-richter-1) on November 19, 2020

As Featured On AdClubNY This year has undergone a seismic shift in consumer behaviors. With the pandemic and the ensuing socio-economic uncertainty, people are more likely to hang on to...