# The Story Behind: Runway

# The Story Behind: AT&T’s ‘It Can Wait’ Campaign

# A Brighter Branding Idea: Kargo Lighthouse

### Topics

- Select a Topic
  - [All](https://blog.kargo.com/)
  - [Ad Tech](https://blog.kargo.com/tag/ad-tech)
  - [Digital Advertising](https://blog.kargo.com/tag/digital-advertising)
  - [Insider](https://blog.kargo.com/tag/insider)
  - [Mobile](https://blog.kargo.com/tag/mobile)
  - [Performance](https://blog.kargo.com/tag/performance)
  - [Creative](https://blog.kargo.com/tag/creative)
  - [KargoKnowledge](https://blog.kargo.com/tag/kargoknowledge)
  - [Knowledge](https://blog.kargo.com/tag/knowledge)
  - [Programmatic](https://blog.kargo.com/tag/programmatic)
  - [Publishers](https://blog.kargo.com/tag/publishers)
  - [Ad Serving](https://blog.kargo.com/tag/ad-serving)
  - [Kargo](https://blog.kargo.com/tag/kargo)
  - [Brand Safe](https://blog.kargo.com/tag/brand-safe)
  - [Addressable](https://blog.kargo.com/tag/addressable)
  - [Scale](https://blog.kargo.com/tag/scale)
  - [mobileads](https://blog.kargo.com/tag/mobileads)
  - [Featured](https://blog.kargo.com/tag/featured)
  - [APAC](https://blog.kargo.com/tag/apac)
  - [cookies](https://blog.kargo.com/tag/cookies)
  - [fraud](https://blog.kargo.com/tag/fraud)
  - [commerce](https://blog.kargo.com/tag/commerce)
  - [keepitclean](https://blog.kargo.com/tag/keepitclean)
  - [snap](https://blog.kargo.com/tag/snap)

### [To thrive without cookies, brands must adopt more nuanced blocking techniques](https://blog.kargo.com/to-thrive-without-cookies-brands-must-adopt-more-nuanced-blocking-techniques)
By [Michael Shaughnessy](https://blog.kargo.com/author/michael-shaughnessy) on October 13, 2020

### [HOW PUBLISHERS CAN WIN BACK ROI](https://blog.kargo.com/themobilizer/decoding-digital)
By [Paola Conery](https://blog.kargo.com/author/paola-conery) on April 4, 2018

### [THE NEW STANDARD FOR BETTER ADS](https://blog.kargo.com/themobilizer/the-new-standard-for-better-ads)
By [Tal Ackerman](https://blog.kargo.com/author/tal-ackerman) on February 12, 2018

### [HELPING PUBLISHERS FIGHT BACK USING ADS.TXT](https://blog.kargo.com/themobilizer/helping-publishers-fight-back-using-ads-txt)
By [Kargo](https://blog.kargo.com/author/kargo) on November 10, 2017

Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs.