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4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN
By Lauren O' Keefe Hendricks on September 15, 2018
When I started working at Kargo three years ago, I was given one goal: to upgrade and expand the quality of our publisher inventory. The sole criteria at the time? Whether or not the title...
HOW TO COMBAT BANNER BLINDNESS
By Kentaro Oi on January 17, 2018
Animated banners have been around for quite some time, but when it comes to the specific intentions behind each animation, there’s more here than meets the eye.
BREAKING DOWN BLOCKCHAIN IN PROGRAMMATIC
By Tanuj Joshi on December 13, 2017
Blockchain is a new and emerging technology which claims to be the panacea for the trust issues currently plaguing the ad tech ecosystem. But can it really deliver on that promise? Before...
MOBILE MATCH: FINDING THE PERFECT USER
By Elisa Malojer on August 31, 2017
There’s a wide pool of mobile users marketers can reach with their perfect brand message. Equipped with brilliant creative and impressive campaigns, agencies prepare to seduce an audience...
WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS
By Ed Romaine on March 16, 2017
How can brands adapt to the changing media consumption habits of young people? It starts with understanding digital environments.