Senior Director, Research & Insights — Kargo
Who We Are
Kargo creates powerful moments of connection between brands and consumers to build businesses. Every day, our 600+ employees work to radically raise the bar on what agentic AI, CTV, eCommerce, social, and mobile can do to deliver unique ad experiences across the world’s most premium platforms. Taking a creative science approach to all we do, we continuously innovate solutions that outperform industry benchmarks and client expectations. Now 20+ years strong, Kargo has offices in NYC, Chicago, LA, Dallas, Sydney, Auckland, London and Waterford, Ireland.
Who We Hire
Techies who want to build the future. Creatives who want to design it better.
Communicators to win business. Collaborators to build it. Data pros who turn numbers into insights. Product builders who turn ideas into innovations. Anyone eager to be on a team that doesn’t stop to ask what’s next, because they’re already building it.
The Opportunity
Kargo is hiring a Senior Director, Research & Insights to convert research and measurement into a commercial engine—proving campaign and platform effectiveness in ways that grow revenue, deepen client partnerships, and sharpen Kargo's positioning across CTV, mobile, video, and cross-channel media. This role owns the vision, operating model, and output of a market-facing insights function, and serves as a strategic external voice for Kargo with agencies, brands, and measurement partners.
The Daily To-Do
- Lead, level up, and retain a research & insights team of 6+, with a clear operating model and defined priorities the function delivers against consistently.
- Own and ship custom and syndicated studies demonstrating ad effectiveness and platform outcomes across digital and CTV—adopted by Sales as standard proof points in client conversations.
- Equip GTM teams with insight-led narratives that measurably contribute to pipeline growth and influence advertiser investment decisions.
- Establish Kargo as a data-backed point of view in market through thought leadership across events, panels, case studies, and executive communications.
- Deliver market intelligence and customer insights that shape product positioning, measurement strategy, and go-to-market priorities.
- Hold credibility in senior client and agency conversations, translating measurement into investment decisions.
- Align Sales, Marketing, Product, Data, and Client Success around a shared insights narrative—turning market intelligence into priorities others act on.
Qualifications
- Deep expertise in ad effectiveness, media measurement, attribution, and ROI analysis across digital and CTV.
- Strong command of the ad tech ecosystem, including programmatic, premium publishers, mobile, and video.
- Hands-on experience with leading measurement and research partners (e.g., Nielsen, Comscore, Kantar, Dynata, Adelaide, Upwave, DoubleVerify, IAS).
- Proven track record building and leading high-performing teams and standing up organizational functions.
- Commercial acumen connecting insights and measurement directly to revenue, product adoption, and client outcomes.
- Ability to translate complex data into clear, compelling, revenue-driving narratives that hold up under client scrutiny.
- Preferred: product marketing or GTM strategy experience for research and insights initiatives, plus established industry relationships and a track record representing organizations externally through speaking and thought leadership.
Salary Information
In accordance with applicable federal, state, and local pay transparency laws, the anticipated base salary range for this position is listed below. In addition to base salary, this role is eligible to participate in the Kargo Incentive Plan (KIP). Actual compensation may vary based on factors such as geographic location, work experience, education, and skills.
U.S Salary Range
$180,000—$200,000 USD
Our Laurels
- AdAge Best Places to Work
- ThinkLA Partner of the Year
- Built In Best Places to Work
- Cynopsis 2025 Top Women in Media - Jeannine Shao Collins
- Martech Breakthrough Awards - Best Overall Adtech Company
- Digiday Media Awards Best Event
- Cynopsis Media Impact Awards-Best CTV Platform
- Martech Breakthrough Awards-CTV Innovation
- Adweek Media Plan of the Year Awards - Best Use of Insights
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