# Anytime Fitness

Media Proven to Move Bodies

## Challenge

How can Anytime Fitness increase awareness and consideration throughout their January campaign?

## Solution

By testing Kargo’s performance-optimized Spotlight offering. High-impact, perfectly timed impressions delivered both benchmark-beating media metrics and outstanding brand lift results.

## The Results

Performance by design. Through a strategic combination of
audience intelligence, premium creative, and quality
media environments, Anytime Fitness transformed consumer
interest into measurable campaign success.

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Lift in Awareness vs. Upwave norms 2025

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Lift in Consideration vs. Upwave norms 2025