# Controls

## PUBLISHER CONTENT

- Publisher Placeholder
- BBC
- Business Insider
- Harper's Bazaar
- Hollywood Reporter

## SPOTLIGHT INVENTORY

### Spotlight Type

Overlay on top of the article with an x-button.

## VIDEO PLAYER CONTENT

- Business
- Celebrity
- Entertainment
- Fashion
- Motoring
- Music
- Science
- Sports

## BRAND NEW

- [Runway CORE  CPG - Food](https://demo.kargo.com/ad/3593551)
- [Lighthouse Animated  CPG - Food](https://demo.kargo.com/ad/3593535)
- [Lighthouse Video  Retail](https://demo.kargo.com/ad/3593537)
- [Studio 826 Explorer Gallery  Interactive](https://demo.kargo.com/ad/3716787)
- [Venti  Suja](https://demo.kargo.com/ad/4146527)

## CTV

- [Branded Canvas - Ulta Beauty  CPG - Beauty](https://demo.kargo.com/ad/3619756)
- [Overlay - Reign  CPG - Beverage](https://demo.kargo.com/ad/3619758)
- [Split Card - TD Bank  Finance](https://demo.kargo.com/ad/3619760)

## SPOTLIGHT INVENTORY

- [Content Complete  Overlay](https://demo.kargo.com/ad/3922282)
- [Scroll Activity  Masthead](https://demo.kargo.com/ad/3922283)
- [Idle Time  In-Article](https://demo.kargo.com/ad/3922284)
- [Attention Shifts  Overlay](https://demo.kargo.com/ad/3922285)

## VIEWABILITY

- [Breakaway  Toyota](https://demo.kargo.com/ad/3128336)
- [Hover  Bonefish Grill](https://demo.kargo.com/ad/3023707)
- [Breakout  Secret](https://demo.kargo.com/ad/3023294)

## CTR

- [Transitions  Adidas](https://demo.kargo.com/ad/3128337)
- [ABC Bachelorette  Branded Takeover with Venti Video Pickup](https://demo.kargo.com/ad/3168089)
- [Kargo Branded Takeover  2020 Nissan Titan](https://demo.kargo.com/ad/3168784)

## ENGAGEMENT

- [Shootout Game  Dr. Pepper](https://demo.kargo.com/ad/3023467)
- [Slide to Reveal  Sephora](https://demo.kargo.com/ad/3023851)
- [Carousel + Store Locator  IHOP](https://demo.kargo.com/ad/3029619)
- [Swipe Ninja  Thomas' Bagels](https://demo.kargo.com/ad/3029621)
- [Video Carousel  Six Flags](https://demo.kargo.com/ad/3029623)

## ENHANCED PRE-ROLL VIDEO

- [Branded Canvas Instream (Pre-Roll)  CPG - Dreyer's](https://demo.kargo.com/ad/3613889)
- [Interactive Pre-Roll  Ford | Auto](https://demo.kargo.com/ad/3511825)
- [Split Card Instream (Pre-Roll) Video  VAST Video](https://demo.kargo.com/ad/3306870)

## PREMIUM PRE-ROLL VIDEO

- [Premium Pre-Roll Video (Instream)  Retail](https://demo.kargo.com/ad/3621047)

## OUTSTREAM VIDEO

- [Branded Canvas Viewstream  Aveda](https://demo.kargo.com/ad/3023483)
- [Viewstream (Horizontal)  Gucci](https://demo.kargo.com/ad/3023853)
- [Viewstream (Vertical)  Tiffany](https://demo.kargo.com/ad/3023857)
- [Viewstream (Square)  AT&T](https://demo.kargo.com/ad/3029617)

## BRANDED TAKEOVER

- [Kargo Telecom  HRBTO Interactive](https://demo.kargo.com/ad/3871554)
- [Kargo Beauty  BTO with Lighthouse](https://demo.kargo.com/ad/3871555)