# Recent Articles

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  **How mobile helps Hershey manage impulse purchases**  
  [Read article](/content/news/j2b5blcvlg9tle8oxbbmhoiwe34iak/index.html)  
  *September 24, 2019*

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  **Latest Research From Kargo Reveals Mobile Web Tops Mobile Usage, Eclipsing Facebook by 3%**  
  [Read article](/content/news/latest-research-from-kargo-reveals-mobile-web-tops-mobile-usage-eclipsing-facebook-by-3/index.html)  
  *July 23, 2019*

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  **Mobile web usage overtakes time spent on Facebook app by 3%, study says**  
  [Read article](/content/news/mobile-web-usage-overtakes-time-spent-on-facebook-app-by-3-study-says/index.html)  
  *July 23, 2019*

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  **How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers**  
  [Read article](/content/news/how-brands-can-use-throwbacks-to-evoke-nostalgia-among-consumers/index.html)  
  *July 16, 2019*

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  **Kargo’s Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops’ MediaGuard**  
  [Read article](/content/news/kargos-curated-marketplace-boasts-less-than-03-of-invalid-traffic-following-implementation-of-white-ops-mediaguard/index.html)  
  *May 29, 2019*

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  **How Do Foldable Screens Impact Mobile Advertising?**  
  [Read article](/content/news/how-do-foldable-screens-impact-mobile-advertising/index.html)  
  *May 12, 2019*

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  **Kargo Announces Appointment of Sales Manager for Melbourne & Victoria**  
  [Read article](/content/news/kargo-announces-appointment-of-sales-manager-for-melbourne-amp-victoria/index.html)  
  *May 2, 2019*

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  **Changing the Ad Narrative to Enhance Customer Experience**  
  [Read article](/content/news/changing-the-ad-narrative-to-enhance-customer-experience/index.html)  
  *April 19, 2019*

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  **Kargo institutes viewability, brand safety benchmarks for mobile programmatic marketplace**  
  [Read article](/content/news/kargo-institutes-viewability-brand-safety-benchmarks-for-mobile-programmatic-marketplace/index.html)  
  *April 16, 2019*

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  **Google’s Move To First-Price Auctions Will Pressure Other DSPs To Compete**  
  [Read article](/content/news/googles-move-to-first-price-auctions-will-pressure-other-dsps-to-compete/index.html)  
  *April 10, 2019*

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  **Advertising Should Make an Impression On a person, Not Just Serve an Impression To a Person**  
  [Read article](/content/news/advertising-should-make-an-impression-on-a-person-not-just-serve-an-impression-to-a-person/index.html)  
  *April 9, 2019*

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  **How AT&T Revamped An 8-Year-Old TV Campaign To Make It Mobile-First**  
  [Read article](/content/news/how-atampt-revamped-an-8-year-old-tv-campaign-to-make-it-mobile-first/index.html)  
  *March 8, 2019*