# kargo.com > AI-optimized mirror of kargo.com containing 929 pages totalling 357,361 words of clean markdown content, structured data, and semantic HTML. Original source: https://kargo.com. Last updated: 2026-07-25T08:34:51.574Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [Kargo Ads Demo](/content/demo/index.html) (199 words) - [Kargo Ads Demo](/content/bto-demo/index.html) (80 words) - [Kargo Ads Demo](/content/3d-demo/index.html) (65 words) - [bigideas/index.html](/content/bigideas/index.html) (178 words) - [Kargo Blog](/content/blog/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (397 words) - [Kargo | Premium Advertising Solutions for Modern Brands — Kargo](/content/site-root.html): Kargo helps brands reach consumers through premium media, breakthrough creative, retail media, and AI-powered advertising solutions that drive measurable business results. (284 words) ## Articles & Blog Posts - [Kargo Ads Demo](/content/demo/ad/3128337/index.html) (198 words) - [Kargo Blog (18)](/content/blog/page/18/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (18) (546 words) - [Kargo Blog (17)](/content/blog/page/17/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (17) (427 words) - [Kargo Blog (19)](/content/blog/page/19/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (19) (422 words) - [Kargo Ads Demo](/content/demo/ad/3029617/index.html) (166 words) - [bto-demo/ad/3580218/index.html](/content/bto-demo/ad/3580218/index.html) (100 words) - [Kargo Blog (20)](/content/blog/page/20/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (20) (263 words) - [Kargo Ads Demo](/content/demo/ad/3023857/index.html) (139 words) - [Kargo Ads Demo](/content/demo/ad/3716787/index.html) (142 words) - [Kargo Ads Demo](/content/demo/ad/4146527/index.html) (181 words) - [Kargo Ads Demo](/content/demo/ad/3621047/index.html) (140 words) - [Kargo Ads Demo](/content/demo/ad/3613889/index.html) (201 words) - [Kargo Ads Demo](/content/demo/ad/3023294/index.html) (172 words) - [Kargo Ads Demo](/content/demo/ad/3029623/index.html) (208 words) - [Kargo Ads Demo](/content/demo/ad/3023483/index.html) (154 words) - [Kargo Blog (16)](/content/blog/page/16/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (16) (209 words) - [Kargo Ads Demo](/content/demo/ad/3023707/index.html) (197 words) - [Kargo Ads Demo](/content/demo/ad/3029621/index.html) (172 words) - [Kargo Blog (12)](/content/blog/page/12/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (12) (509 words) - [Kargo Blog (14)](/content/blog/page/14/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (14) (396 words) - [Kargo Blog (15)](/content/blog/page/15/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (15) (371 words) - [Kargo Blog (13)](/content/blog/page/13/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (13) (439 words) - [Kargo Ads Demo](/content/demo/ad/3023467/index.html) (141 words) - [Kargo Ads Demo](/content/demo/ad/3306870/index.html) (196 words) - [Why Free Beats Free: The Rise of Ad-Supported Streaming on CTV](/content/blog/hubfs/why-20free-20beats-20free_-20the-20rise-20of-20ad-supported-20streaming-20on-20ctv-pdf.html) (1,582 words) - [Kargo Blog (11)](/content/blog/page/11/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (11) (212 words) - [Kargo Ads Demo](/content/demo/ad/3168784/index.html) (154 words) - [Kargo Ads Demo](/content/demo/ad/3593535/index.html) (175 words) - [Why Free Beats Fee: The Rise of Ad-Supported Streaming on CTV](/content/blog/why-free-beats-fee-the-rise-of-ad-supported-streaming-on-ctv.html): Everyone loves free stuff. It’s simple: free beats fee - a paradigm that has helped shape the meteoric rise of connected TV (CTV) and empowered free ad-supported streaming TV (FAST) channels to gain significant traction. Despite the continued dominance of the top streaming services, no cost FAST channels are growing in popularity. For example, Xumo, a leading FAST channel, saw a 48% increase in its audience over 15 months. So, is this current landscape simply a product of a freebie-loving consumer? The panoramic view suggests it is a bit more complex. Rather than a result of one factor, this current ecosystem where FAST channels are vying to lead the CTV charge stems from the steady confluence of consumer behavior, demographics and trends.  (647 words) - [Kargo Blog (10)](/content/blog/page/10/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (10) (460 words) - [Page not found — Kargo](/content/press-releases/brands-get-access-to-unique-media-quality-metrics-with-kargo-and-adelaide-partnership.html): Kargo — Next.js and Sanity (18 words) - [Kargo Ads Demo](/content/demo/ad/3922285/index.html) (172 words) - [Kargo Ads Demo](/content/demo/ad/3619758/index.html) (141 words) - [Kargo Ads Demo](/content/demo/ad/3023853/index.html) (197 words) - [Kargo Ads Demo](/content/demo/ad/3023851/index.html) (196 words) - [Kargo Ads Demo](/content/demo/ad/3922284/index.html) (174 words) - [Kargo Ads Demo](/content/demo/ad/3619756/index.html) (215 words) - [Kargo Ads Demo](/content/demo/ad/3029619/index.html) (214 words) - [Kargo Ads Demo](/content/demo/ad/3922282/index.html) (187 words) - [Kargo Blog (8)](/content/blog/page/8/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (8) (465 words) - [Kargo Ads Demo](/content/demo/ad/3128336/index.html) (196 words) - [Kargo Ads Demo](/content/demo/ad/3619760/index.html) (197 words) - [Kargo Blog (9)](/content/blog/page/9/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (9) (204 words) - [The Story Behind: Kargo’s BIPOC-Owned Businesses Holiday Gift Guide](/content/blog/the-story-behind-kargos-bipoc-owned-businesses-holiday-gift-guide.html): This year we created a new tradition for the holidays by supporting over a dozen BIPOC-owned small businesses by including them in our gift guide. (433 words) - [Kargo Ads Demo](/content/demo/ad/3593537/index.html) (174 words) - [Page not found — Kargo](/content/press-releases/kargo-names-heidi-gray-new-chief-people-officer/index.html): Kargo — Next.js and Sanity (18 words) - [Kargo Blog (7)](/content/blog/page/7/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (7) (431 words) - [How do Ad Networks Work?](/content/blog/how-do-ad-networks-work/index.html): In this series Kargo's Demand Partnerships team provides insights into all things Ad Network related. Stay tuned as we continue this series! (629 words) - [master-case-studies-portrait](/content/blog/hubfs/adeliade-mediacom-kargo-pdf.html) (301 words) - [Ad Networks and Targeting](/content/blog/ad-networks-and-targeting/index.html): Kargo's Demand Partnerships team provides insights into Ad Networks and targeting capabilities. Read on to learn more! (501 words) - [Ad Networks and Pricing](/content/blog/ad-networks-and-pricing/index.html): Kargo's Demand Partnerships team provides insights into Ad Networks and pricing models. Read on to learn more! (274 words) - [bto-demo/ad/3580222/index.html](/content/bto-demo/ad/3580222/index.html) (74 words) - [bto-demo/ad/3580223/index.html](/content/bto-demo/ad/3580223/index.html) (75 words) - [Kargo Ads Demo](/content/demo/ad/3922283/index.html) (174 words) - [bto-demo/ad/3580220/index.html](/content/bto-demo/ad/3580220/index.html) (79 words) - [Kargo Ads Demo](/content/demo/ad/3511825/index.html) (196 words) - [5 Effective Advertising Habits to Make Your Brand Shine](/content/blog/5-effective-advertising-habits-make-your-brand-shine.html): Is your brand standing out from the crowd? When you're looking to advertise your business or brand, there are five effective advertising habits that you should follow. (1,297 words) - [#SeeHerFORWARD featuring Harry Kargman](/content/blog/seeherforward-guest-blog-harry-kargman-founder-ceo-kargo.html): When we launched Kargo in 2003, we weren’t necessarily going to concentrate on advertising technology. But the market led us there. We saw mobile was going to be the most important device in our lives, an extension of ourselves that would facilitate shopping, entertainment and education, and that it would become an absolute necessity as people navigated their day-to-day lives. And also, that it would be a portal to the diverse viewpoints and perspectives that are now essential to success in society and in the marketplace. (665 words) - [bto-demo/ad/3580219/index.html](/content/bto-demo/ad/3580219/index.html) (80 words) - [What TikTok and YouTube can teach CTV advertisers about Gen Z](/content/blog/what-tiktok-and-youtube-can-teach-ctv-advertisers-about-gen-z.html): Instead of replicating linear and digital experiences, Kargo’s COO, Michael Shaughnessy, argues that focusing on the unique advertising experience offered to Gen Z by platforms like YouTube and TikTok can help brands unlock the true potential of CTV campaigns. The ANA released a report last year about CTV that highlights the creative trap that many advertisers are falling into. The vast majority of the ad spending on CTV is the same advertising as on linear TV commercials, just with a little more targeting. Advertisers can get away with this approach today – there’s natural growth in CTV because it’s a new channel. Viewership is increasing, targeting is becoming more advanced, and programmatic offers a relatively easy on-ramp to the channel. Continuing what already exists in digital video and linear is not going to engage Gen Z like it could, and that’s a huge miss – there will be 55 million US Gen Z CTV viewers in 2024. The cohort doesn’t have the same view of advertising as older generations; it has been shaped by YouTube and TikTok, not cable and websites. Now is the time to flip the script on CTV and get more out of the channel with an important audience.  (1,028 words) - [Kargo Ads Demo](/content/3d-demo/ad/3058736/index.html) (77 words) - [Staying Brand-Safe in a Social World](/content/blog/staying-brand-safe-social-world/index.html): Brand safety is of the utmost importance in a world of misinformation. How can you stay brand-safe in a social world? Discover our safe advertising solutions. (800 words) - [Kargo Ads Demo](/content/3d-demo/ad/3058722/index.html) (76 words) - [Kargo Ads Demo](/content/3d-demo/ad/3058716/index.html) (77 words) - [Kargo Ads Demo](/content/3d-demo/ad/3058718/index.html) (64 words) - [Kargo Ads Demo](/content/3d-demo/ad/3058734/index.html) (77 words) - [Ads That Dazzle This Holiday Season Hint at Trends for 2024](/content/blog/ads-that-dazzle-this-holiday-season-hint-at-trends-for-2024.html): Consumers are back to pre-pandemic spending, and for stressed-out retailers, that’s good news this holiday season. Deloitte expects consumers to spend 14 percent more in 2023 than the previous year — the most they’ve spent since 2019. However, there are a lot of new trends that make this year very different from 2019 or any year since. Consumers are expected to trade down to less expensive items, shop later, lean into promotions harder, and buy more for others and less for themselves. (852 words) - [ 3395-Q422_Patient Journey Infographic_ 3395-Q422_Patient Journey Infographic_](/content/blog/hubfs/___3395-q422_patient-20journey-20infographic____3395-q422_patient-20journey-20infographic_-20-1-pdf.html) (345 words) - [Kargo Ads Demo](/content/3d-demo/ad/3058728/index.html) (77 words) - [Kargo Ads Demo](/content/3d-demo/ad/3058720/index.html) (59 words) - [Understanding Attention Metrics in Advertising](/content/blog/understanding-attention-metrics-advertising/index.html): Understanding attention metrics is crucial when determining if your advertising campaign is memorable or just raking up views. (940 words) - [How Do Foldable Screens Impact Mobile Advertising?](/content/blog/how-do-foldable-screens-impact-mobile-advertising/index.html): Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the creative palette itself–how the properties of the palette can enhance consumer experiences. As more content consumption moves to smaller devices, having the ability to transform those small screen experiences into larger, more immersive ones will be critical to the future of advertising. (496 words) - [Kargo Ads Demo](/content/3d-demo/ad/3058732/index.html) (76 words) - [4 industries that are moving product discovery to the digital aisle](/content/blog/4-industries-that-are-moving-product-discovery-to-the-digital-aisle.html): Kargo and MikMak invited panelists across four key industries that benefited from the consumer shopping experience in the physical aisle to discuss how they have addressed the challenges of meeting consumers in store shopping expectations using their eCommerce strategy. (721 words) - [3 Tips For Driving Performance With Mobile Ad Creative](/content/blog/3-tips-driving-performance-mobile-ad-creative/index.html): Learn how to optimize your mobile ad creative with adtech features that will drive performance in a mobile-centric world. (536 words) - [Stop Wasting Your Ad Spend On Made-For-Advertising Publishers](/content/blog/stop-wasting-your-ad-spend-on-made-for-advertising-publishers.html): There’s a new TLA (“three-letter acronym”) that’s crept into the media-buying conversation. MFA: Made-for-advertising content. Learn more. (644 words) - [Snapchat x Kargo Raise The Bar to Provide Consumer Engagement and Brand Impact on Shoppable Ads](/content/blog/snapchat-x-kargo-raise-the-bar-to-provide-consumer-engagement-and-brand-impact-on-shoppable-ads.html): Snapchatters have a significant global spending power of $4.4 trillion¹ , and close friends on Snapchat have 1.7X more influence on purchasing decisions² than other platforms such as YouTube, Facebook, and Instagram. Snapchat is a powerful and important vehicle for advertisers who are looking to drive consumer engagement, increase revenue and stretch their ad spend. By reaching 414 million daily active users³, Snapchat offers advertisers the opportunity to connect with an extremely loyal and engaged audience. Brands can make their existing budgets work even harder by utilizing Snapchat ads to reach 75% of Gen Z millennials in 25+ countries4 and convert them into brand advocates. Plus - advertisers can easily create and optimize ads with a single photo, maximizing their dollars even more. (544 words) - [Four Fearful Strategies to Avoid to Survive Economic Instability](/content/blog/four-fearful-strategies-avoid-to-survive-economic-instability.html): Today’s economy is top of mind for both consumers and businesses. Learn how to survive economic instability by avoiding these four fearful strategies. (523 words) - [MOBILE ADS: INTRUSIVE OR EFFECTIVE?](/content/blog/themobilizer/heres-different-mobile-ad-formats-brain/index.html): How to find balance in the mobile ad ecosystem between three parties: advertisers, publishers, and users. (383 words) - [Advertising Should Make An Impression On A Person, Not Just Serve An Impression To A Person](/content/blog/advertising-should-make-an-impression-on-a-person-not-just-serve-an-impression-to-a-person.html): Today’s advertising models often focus on outcome-driven KPIs that help to optimize a campaign tactical effectiveness but do little to improve overall strategy. (1,128 words) - [THE NEW STANDARD FOR BETTER ADS](/content/blog/themobilizer/the-new-standard-for-better-ads/index.html): Based on research and data-driven insights measuring ad favorability, the CBA instituted a new global standard for online advertising. (632 words) - [The Dissolution of IDFA](/content/blog/the-dissolution-of-idfa/index.html): With the release of iOS14, Apple has stated that IDFA will no longer be auto-enabled on devices for each app. What does this mean for advertisers? What are the alternatives to ID-based targeting? (641 words) - [Fast Food On Demand: QSR's Quick-Change Pandemic Response](/content/blog/fast-food-on-demand-qsrs-quick-change-pandemic-response.html): A recap of our roundtable examining QSR in the time of Coronavirus hosted by AD Club and Kargo. In our look at the QSR industry, Kargo CRO Johnny Horgan and industry leaders discuss the “new normal”. (861 words) - [TECHSPLAINING](/content/blog/techsplaining/index.html): Tips and tricks when it comes to clearly communicating the digital advertising industry and all that it encompasses! (447 words) - [Safety First: CTV Transparency Is Key to Protecting Brand Reputation](/content/blog/safety-first-ctv-transparency-is-key-to-protecting-brand-reputation.html): In the fast-evolving CTV landscape, it's not enough to simply place ads based on audience demographics or broad content categories. Instead, when advertising in long-form content, it's critical to leverage AI to conduct deep contextual analysis, ensuring that advertisements are placed in scenes and environments that align with a brand's values and messaging. This level of scrutiny and transparency is paramount in protecting brand integrity in a space as dynamic as CTV. Without these proper filters in place, ads from prestigious brands can be seen close to content that starkly contrast with their brand values. This misalignment not only poses risks to brand safety but also calls into question the effectiveness of current CTV strategies.  (351 words) - [CORE Strength: How Kargo Powers Cross Channel Performance](/content/blog/core-strength-how-kargo-powers-cross-channel-performance.html): Backed by our proprietary Creative Science solution, CORE (Create Once, Run Everywhere) is artfully designed creative that amplifies your brand’s assets across screens. Starting Q1 of 2024, our top performing Runway unit is the first high-impact format to run on desktop with our adhesion, in-article & outstream formats to follow. (457 words) - [THIS IS HOW WE SCROLL](/content/blog/themobilizer/feed-vs-read/index.html): Digital brings speed and convenience to consumers’ lives. It's also enables advertisers to promote products and services across countless channels, every second of every day. (297 words) - [Page not found — Kargo](/content/news-blog/revealed-all-the-winners-grinders-from-the-bt-awards-2021.html): Kargo — Next.js and Sanity (18 words) - [NEW REPORT: Social Embed Q3 2020 Data & Insights](/content/blog/new-report-social-embed-q3-2020-data-insights/index.html): In Kargo's latest research we analyze over two billion pages across the Comscore top 250 publishers as well as Kargo’s 700+ premium publisher properties to shed some light on the adoption and usage of the social embed. (405 words) - [Content, Commercials And Commerce: The Future Of Ads On Netflix](/content/blog/content-commercials-commerce-future-of-ads-on-netflix.html): Has the bell tolled for Netflix? We don't think so! Read about the advertising opportunities that Netflix could leverage to keep users coming back for more! (569 words) - [Routinely Mobile at Home](/content/blog/mobileathome/index.html): In recent weeks, the nation has abruptly shifted from a mobile workforce IRL to a socially distant Work from home life. As we mentally and physically prepare for what could be our new normal for the foreseeable future, many people are implementing regimented daily routines to get them through the challenging times ahead.  (749 words) - [The Next Phase In SPO Is Based On Value Creation](/content/blog/the-next-phase-in-spo-is-based-on-value-creation/index.html): As seen on AdExchanger. Michael Shaughnessy SVP, Partnerships and Operations at Kargo discusses how supply path optimization (SPO) is shaping the industry. (767 words) - [Thinking Beyond the Big Screen: the Modern Super Bowl Ad](/content/blog/thinking-beyond-the-big-screen-the-modern-super-bowl-ad.html): Whether you love it or hate it, one would be hard pressed to disagree that the Super Bowl is an iconic event; from the star-studded halftime show, to the excitement of gathering with friends for an overabundance of food and beer, one cannot ignore the magnitude and noise that is the Super Bowl. But if you're like me, there is a not-so-secret reason we tune in – the commercials! Ads play a significant role in The Big Game experience — with 85% of viewers expressing interest in the ads and 51% likely to look up an ad to watch it again, making it what many consider the holy grail of marketing opportunities. (1,217 words) - [Viewability Can’t Guarantee Performance, It’s Time to Move to Attention](/content/blog/viewability-cant-guarantee-performance-time-move-attention.html): Originally posted to Advertising Week, Kargo's Michael Shaughnessy discusses the shortcomings of viewability and the need for attention marketing. (909 words) - [AW2020: One-on-One with Harry Kargman](/content/blog/aw2020-one-on-one-with-harry-kargman/index.html): Ahead of AW2020, Advertising Week's first-ever global virtual event, AW CEO Matt Scheckner speaks with Harry Kargman (104 words) - [Are Your Ads Emotionally Unavailable?](/content/blog/are-your-ads-emotionally-unavailable/index.html): For all the ongoing talk of brand safety, digital advertisers really need to start thinking about new ways to ensure that their messages show up in the places where they are most appropriate and most engaging. It’s probably time to shake up this conversation and stop thinking just about ways to “protect” a brand’s image and start looking at how to actually enhance it. (627 words) - [Ad Networks and Fraud](/content/blog/ad-networks-and-fraud/index.html): Kargo's Demand Partnerships team provides insights into Ad Networks and fraud. Read on to learn more! (388 words) - [Kargo Ads Demo](/content/3d-demo/ad/3058724/index.html) (77 words) - [Beet.TV: Contextual Targeting Will Rise As Cookies Fade](/content/blog/contextual-targeting-will-rise-as-cookies-fade-kargos-harry-kargman.html): As seen on Beet.TV. Online audience tracking is undergoing a major upheaval as consumers demand more control over their personal privacy. Join Kargo's CEO Harry Kargman as we discuss the challenges the adtech industry will face to develop better ways to help marketers reach target consumers. (634 words) - [Meet Kargo’s Chief People Officer: Heidi Gray](/content/blog/meet-kargos-chief-people-officer-heidi-gray/index.html): Kargo is thrilled to announce that Heidi Gray has joined the company as Chief People Officer to scale people-focused operations. (250 words) - [To thrive without cookies, brands must adopt more nuanced blocking techniques](/content/blog/to-thrive-without-cookies-brands-must-adopt-more-nuanced-blocking-techniques.html): Brands miss out on quality diverse advertising opportunities with overly risk-averse content blocking strategies. (652 words) - [AdExchanger PODCAST: Social Distancing With Friends](/content/blog/social-distancing-with-friends-kargo-ceo-harry-kargman.html): In this episode of Social Distancing With Friends, Kargo CEO and founder Harry Kargman talks wine tasting over Zoom, keeping morale high and how to get the timing right so your company can accelerate when the pandemic is over. (224 words) - [Kargo Ads Demo](/content/3d-demo/ad/3058726/index.html) (55 words) - [Women’s Sports Can Launch the Next Era in CTV Advertising](/content/blog/womens-sports-can-launch-the-next-era-in-ctv-advertising.html): One study found that three quarters of viewers watch women's sports through streaming apps, which opens CTV opportunities for commerce and interactivity. Today, CTV advertisers can already take advantage of solutions like direct-to-glass, audio-to-video, and commerce-enabled creative on the channel. Many advertisers are just getting started with these formats, and they're testing concepts like dynamic advertising that personalizes creative based on factors like household purchases, location, and weather. (988 words) - [Page not found — Kargo](/content/news-blog/2020/8/26/kargo-acquires-rhombus-gaining-unique-social-embed-ad-unit.html): Kargo — Next.js and Sanity (18 words) - [CPG Marketers Forge A New (and Better) Path](/content/blog/stocking-the-cabinet/index.html): Advertising Week and Kargo took a deeper look at how CPG brands rose to meet these changing demands. Together we hosted a roundtable moderated by Kargo CRO Johnny Horgan and featuring marketing leaders from some of the biggest players in CPG. (889 words) - [How Brands are Fighting Ad Fatigue with New Creative Strategies](/content/blog/how-brands-fight-ad-fatigue-new-creative-strategies.html): Brands are somewhat obsessed with audience targeting, to the detriment of ad creative. Fight ad fatigue with these creative strategies. (858 words) - [How Pharmaceutical Marketers Can Find Their Audience Along the Patient Journey](/content/blog/how-pharmaceutical-marketers-can-find-audience-along-patient-journey.html): Finding healthcare consumers can be hard, learn how pharmaceutical marketers can find their audience along the patient journey (504 words) - [Kargo Blog (6)](/content/blog/page/6/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (6) (251 words) - [How To Make Mobile Creative Work In Six Seconds Or Less](/content/blog/how-to-make-mobile-creative-work-in-six-seconds-or-less.html): While mobile use and mobile ad spend are witnessing exponential growth, mobile-first creative is often an afterthought for today’s brands and ad agencies, writes Kargo’s vice president of marketing Billie Hirsh. Here’s how to optimize mobile-first ad creative to garner audience attention and drive higher rates of engagement. (924 words) - [Automating Creative, Elevating Performance: The Kargo AI Advantage](/content/blog/automating-creative-elevating-performance-the-kargo-ai-advantage.html): As a valued partner to brands and agencies throughout the advertising industry, Kargo works hard to improve efficiency and drive top-level campaign performance through creative automation. Understanding it's a balancing act, we pair our unique AI technology with personal expertise to help our clients easily navigate the nuances of the industry, optimize their ad creatives and improve turnaround time. This one-two punch results in better performance and increased ROI for brands. (753 words) - [How to Make Retail Brand Campaigns Work Harder in a Tight Market](/content/blog/how-to-make-retail-brand-campaigns-work-harder-tight-market.html): Even with smaller brand budgets, there are strategies that advertisers can take to make their budget work harder and even more measurable. (876 words) - [Learnings and Insights From The In-House Media Movement](/content/blog/learnings-and-insights-from-the-in-house-media-movement.html): Kargo CEO Harry Kargman led a discussion with representatives of three companies that have made the leap to in-housing with their media buying. (425 words) - [2020: The Year of Disruption](/content/blog/2020-the-year-of-disruption/index.html): Remember when the word “disruption” was primarily about tech innovations? Then a global pandemic came along, followed by a long-overdue mass movement for racial justice. Now, disruption is a constant state and it’s not just for tech. All brands have been truly challenged and pushed in new directions over the past year by these sudden upheavals in medical, social and political realities. How they respond to the changes can make or break them in the blink of a consumer’s eye. In short, disruption is now business as usual. But is that a bad thing? (559 words) - [Three Easy Ways to Avoid Fraud on CTV](/content/blog/three-easy-ways-to-avoid-fraud-on-ctv/index.html): Fraud is rampant on CTV, but it’s not impossible to avoid. In fact, if someone is looking at CTV inventory on a daily basis, it’s incredibly obvious. So obvious, that I can only imagine that many media buyers are willfully ignoring the signs in hopes of spending budgets on low cost inventory without getting called out for it. As someone who has been in the digital advertising industry for a long time, the “hope it’s fine” strategy always comes back to bite. Working with CTV inventory for the past few years, I’ve found that there are some telltale signs to watch for, best practices that need to be put in place, and a few extra relationship-building steps that are enough to cut out almost all CTV fraud completely. (951 words) - [Invitation Only: The World of PMP's](/content/blog/invitation-only-the-world-of-pmps/index.html): Curious about the world of the Private Marketplace? Kargo is here to help shine some light on what you need to know. (483 words) - [How Advertisers Can Win with Direct-to-Glass Experiences](/content/blog/how-advertisers-can-win-with-direct-to-glass-experiences.html): Advertisers are looking for creative ways to engage with audiences on the big screen and CTV delivers a lot of new opportunities that linear TV doesn't offer. CTV's promise combines big-screen attention with digital targeting and engagement. One exciting opportunity in particular is Direct-to-Glass advertising, offered by TV manufacturers like LG, Samsung and Vizio. Direct-to-Glass advertising delivers unique formats and new placements that are integrated into the TV home screen and navigation pages, delivering a completely new and different experience for viewers. (894 words) - [Political Advertisers Have an Untapped Opportunity in Context and Creative](/content/blog/political-advertisers-have-an-untapped-opportunity-in-context-and-creative.html): Political ads play a unique role in the media landscape. Every few years, an infusion of political messaging joins the more typical rotation of retail, auto, health and financial services ads. The political messages are more serious, the timing is more urgent, and the outcomes are extremely consequential. (748 words) - [Understanding the Demand Side Platform](/content/blog/understanding-the-demand-side-platform/index.html): The Demand Partnerships team is here to help you understand how DSPs and RTBs facilitate ad buying is crucial to beginning your venture into the programmatic world. (331 words) - [CTV Recharts the Course for Advertising's Future](/content/blog/ctv-recharts-course-advertising-future/index.html): Connected TV offers a wide array of benefits to advertisers looking to reach exciting new audiences. Learn more about how CTV is charting a new future for brands. (968 words) - [3 ways AI helps advertisers measure campaigns better](/content/blog/3-ways-ai-helps-advertisers-measure-campaigns-better.html): Ideally, marketers would measure the effectiveness of their creatives with their target audiences at scale across all channels. They would also measure the response from audiences and other targeting elements, and have a reliable attribution model that understands the precise effect on ROI and sales of every campaign element, from ad format to placement to time of day. (954 words) - [“Endemmatic” Healthcare Advertising: The Best of Endemic and Programmatic](/content/blog/endemmatic-healthcare-advertising-the-best-of-endemic-and-programmatic.html): Healthcare advertising is undergoing a transformation. While search has been the cornerstone of digital healthcare marketing, recent developments have introduced uncertainty. Google's AI Overviews have reshaped the search experience, impacting SEO and SEM strategies. The company also faces a DOJ inquiry that could restructure its advertising operations. Amid these changes, digital advertising in video and display formats offers new growth opportunities. Traditionally, healthcare advertising budgets have been divided into endemic and programmatic categories. However, innovations are blurring these lines, challenging the status quo. (766 words) - [Maximize Your Media Spend to SLEIGH THE HOLIDAYS](/content/blog/maximize-your-media-spend-to-sleigh-the-holidays/index.html): Leveraging our deep retail expertise, we’re gifting you with some proven data-driven strategies to ensure this holiday season is one worth celebrating. (636 words) - [Maximizing Product-Level Video on Meta: A Powerful Trifecta that Boosts Brands](/content/blog/maximizing-product-level-video-on-meta-a-powerful-trifecta-that-boosts-brands.html): One innovative solution that is helping advertisers stay ahead of the curve is Meta’s Product-Level Video, a powerful approach that combines the attributes of machine learning with the magnetic pull of video. Let’s take a deep dive into the world of Product-Level Video and explore why running it with Kargo Commerce can be a game-changer for brands. (462 words) - [Converging Online and Offline Marketing](/content/blog/converging-online-and-offline-marketing/index.html): Marketers need to think beyond the pixel. Offline strategies--especially those that sync with your online activities--are a critical channel in driving brand awareness. But how do you merge your online and offline campaigns to yield the best results? (994 words) - [The Power of Three: AI, Creative and Data Drive Better Business on Meta](/content/blog/the-power-of-three-ai-creative-and-data-drive-better-business-on-meta.html): When it comes to Meta, how specifically do brands do this? The answer is three-fold: Advantage+ Shopping Campaigns, high quality creative and a solid data measurement strategy. (433 words) - [Cyber Season isn’t a sprint, it’s a marathon](/content/blog/cyber-season-isnt-a-sprint-its-a-marathon/index.html): Optimize your marketing strategy for Cyber Season 2025 by starting early, maximizing Black Friday and leveraging Q5 opportunities for higher returns. Stay ahead and succeed throughout the entire quarter. (922 words) - [Gen Z 101: Kargo's Crash Course in Reaching this Elusive Audience](/content/blog/gen-z-101-kargos-crash-course-in-reaching-this-elusive-audience.html): Aptly named Gen Z, as in the first generation known to “zoom” the internet, this generation moves fast, is hard to engage and needs connection and inspiration above all else. How can a brand stay sticky with this savvy and often hard to please audience? The answer lies in truly understanding Gen Z, including where they are and what’s on their mind. 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(959 words) - [Seize the Moment: How Kargo CTV Overlays Lean into Viewers’ Content Connection](/content/blog/seize-the-moment-how-kargo-ctv-overlays-lean-into-viewers-content-connection.html): Commercial breaks present advertisers with a variety of issues, as they can serve as opportunities for viewers to leave the room — and the screen — or serve as a disruption during an enjoyable piece of content. But new developments in CTV advertising allow brands to showcase their ads while content is airing, which (417 words) - [Beyond Burnout: Reviving Creative in Paid Social](/content/blog/beyond-burnout-reviving-creative-in-paid-social/index.html): Combat creative fatigue in paid social by innovating ad designs for dynamic, engaging experiences. Learn how brands can stand out and boost performance amidst growing competition. (562 words) - [From Curiosity to Conversion with Kargo Commerce’s Dynamic Overlays](/content/blog/from-curiosity-to-conversion-with-kargo-commerces-dynamic-overlays.html): Capturing attention through paid social is always top of mind for brands, but during the critical holiday season it can reach a fever pitch. Translating initial attention into conversions can be a daunting task, but it doesn’t have to be. Kargo Commerce dynamic overlays help brands cross this often treacherous divide by capturing qualified user attention and pushing them to convert. Our format increases performance by utilizing available data and leveraging it across Meta, Pinterest, Snapchat, and TikTok. (420 words) - [How to Make TikTok Video Creative Work Harder](/content/blog/how-to-make-tiktok-video-creative-work-harder/index.html): While the future is uncertain, cutting budgets to platforms like TikTok may seem like a smart move; however, your brand could lose out in the long-run. (929 words) - [The Story Behind: Social Echo](/content/blog/the-story-behind-social-echo/index.html): I’m scrolling through my Instagram feed when I stumble upon an ad for sunglasses. I stop, swipe through the photo carousel, click through to the website and start shopping. The thing is, I own a pair of sunglasses already that I’m actually really fond of. Why am I so interested in these new sunglasses? What is it about Social marketing that is so powerful?  (448 words) - [Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP](/content/blog/kargo-and-amp-project-partner-to-bring-optimized-mobile-creative-to-amp.html): Kargo announces a partnership with the AMP Project to offer media buyers access to a selection of Kargo’s mobile optimized ad product suite, including the Kargo Sidekick unit, across AMP pages starting in October. (410 words) - [blog/page/1/index-2.html](/content/blog/page/1/index-2.html) (38 words) - [Missed Meta’s Performance Marketing Summit? 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(929 words) - [The Story behind: Enhanced Pre-Roll](/content/blog/story-behind-enhanced-pre-roll/index.html): Kargo’s enhanced pre-roll is offered in three formats – the Branded Canvas, Split Card & Interactive. Now available via direct IO or PMP on desktop & mobile. (553 words) - [Old Navy’s 'Bodequality' is the First Step in Truly Inclusive Commerce](/content/blog/old-navys-bodequality-is-the-first-step-in-truly-inclusive-commerce.html): Kargo's VP Marketing, Billie Hirsch discusses the steps brands need to take to create a more inclusive retail and Ecommerce experience for their customers. (879 words) - [Governments want Google and Facebook to pay in dollars. They should pay in data.](/content/blog/governments-want-google-and-facebook-to-pay-in-dollars-they-should-pay-in-data.html): Governments today are struggling to combat large data companies such as Google and Facebook when it comes to misinformation. Kargo's Mike Shaughnessy sheds some light on the struggles publishers can anticipate coming their way. (1,167 words) - [Apple's Silent Change To IDFA And What It Means For Advertisers](/content/blog/idfa-blog/index.html): Kargo Insider shares the latest announcements from Apple's spring event, the changes coming with the release of iOS 14.5, and what this means for the digital advertising world. (627 words) - [AI and Creative Redefine Ad Performance With Humans At the Helm](/content/blog/ai-and-creative-redefine-ad-performance-with-humans-at-the-helm.html): AI is revolutionizing advertising, enabling creativity at scale—but it’s not a strategy on its own. Learn why human vision remains key to AI-powered success. (987 words) - [Solving Social Creative Fatigue with Innovation That Actually Works](/content/blog/solving-creative-fatigue-with-innovation-that-actually-works.html): Combat creative fatigue with Kargo's innovative ad units, designed to keep brands on-brand while delivering detailed, engaging offers and interactive experiences that captivate audiences. (438 words) - [Publishers Have A Window Of Opportunity To Change Google And Facebook](/content/blog/publishers-have-a-window-of-opportunity-to-change-google-and-facebook.html): Mike Shaughnessy SVP Operations and Partnerships at Kargo discusses the current dynamic of the media industry and how Publishers have an opportunity to voice their concerns. (951 words) - [Three Things Brands Need for CTV to Flourish in 2026](/content/blog/three-things-brands-need-for-ctv-to-flourish-in-2026.html): Discover how brands can thrive in the CTV landscape by 2026 with innovative creative strategies, new metrics and optimized cross-platform outcomes. (603 words) - [The Bridge Between Digital & Physical: Why Omni-Channel is No Longer Optional](/content/blog/the-bridge-between-digital-physical-why-omni-channel-is-no-longer-optional.html): Integrate digital and physical retail strategies seamlessly with Kargo's omni-channel solutions, driving measurable growth through dynamic creative, real-time data, and comprehensive measurement tools. (725 words) - [Discover New Audiences with Kargo’s A2C Solution](/content/blog/discover-new-audiences-with-kargos-a2c-solution/index.html): We all know the cookie is on its last legs. What we all don't know is: what's the next best audience targeting solution? (366 words) - [The Story Behind: CTV Moments](/content/blog/the-story-behind-ctv-moments/index.html): In the ever-evolving digital advertising landscape, it's paramount for brands to stay ahead of the curve by seizing innovative opportunities that not only capture attention but also resonate deeply with their audiences. Enter Kargo’s new CTV offering "Moments" – an ad format poised to redefine how we engage with content. (348 words) - [The CMS Is Holding Publishers Back From Delivering Better Digital Ad Experiences](/content/blog/the-cms-is-holding-publishers-back-from-delivering-better-digital-ad-experiences.html): Kargo's Chief Operating Officer Mike Shaughnessy discusses how the CMS is hindering Publishers in delivering better ad experiences, and what they can do to to effectively compete for ad budgets from the likes of Google and Facebook. (828 words) - [The Story Behind: Social Canvas](/content/blog/social-canvas/index.html): These social posts, or “embeds,” now appear in articles across sports, politics, entertainment, lifestyle —virtually every inch of the media landscape. And it’s not just Tweets stealing the spotlight. Music websites embed Spotify and Soundcloud songs. Entertainment sites embed Instagram posts and YouTube Videos. News sites embed Reddit and Facebook posts. More than 38% of all article pages now include at least one embed.  (521 words) - [Kargo Returning to HLTH Las Vegas for Healthcare Marketing Series](/content/blog/kargo-returning-to-hlth-las-vegas-for-healthcare-marketing-series.html): Kargo is back at HLTH 2025 in Las Vegas to host its second annual Healthcare Marketing Series, featuring top industry leaders, full-funnel strategies, and exclusive CTV research insights. Discover the future of digital healthcare advertising. (433 words) - [The Story Behind: The Branded Takeover](/content/blog/the-story-behind-the-branded-takeover/index.html): The homepage takeover you know & love NOW updated for the mobile age! Put your brand front and center with Kargo’s newest cutting edge branded experience. (634 words) - [Think Small: Smarter Video Practices for Smartphones](/content/blog/think-small-smarter-video-practices-for-smartphones.html): Tips and tricks when it comes to translating your BIG advertising ideas to the smaller mobile screen. 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Solutions have been limited for advertisers looking to own a moment or take over the page on mobile web. The desktop homepage takeover had yet to be replicated on mobile in a manner that was executable at scale while delivering value given basic dimension constraints and user browsing habits.  (475 words) - [Hot Takes on Fierce Pharma Week](/content/blog/hot-takes-on-fierce-pharma-week/index.html): Discover how authenticity and patient empowerment reshaped conversations and strategies at Fierce Pharma Week 2025, leading to innovative partnerships and meaningful connections. (325 words) - [Cohort Intelligence: From Taxonomy to Telepathy](/content/blog/cohort-intelligence-from-taxonomy-to-telepathy/index.html): Cohort Intelligence by Kargo uses advanced AI to deliver precise, scalable contextual targeting, enhancing ad performance and relevance without relying on outdated identifiers. (468 words) - [We All Have A Role To Play In Ending MFA](/content/blog/we-all-have-a-role-to-play-in-ending-mfa/index.html): The need for a solution is growing as junk publishers tarnish the reputation of the open internet. We’ve even reached the point where The Trade Desk is pivoting from championing the open web to a “premium internet” concept. It seems like The Trade Desk is trying to separate itself from the open web’s MFA problem, which gets further distribution through walled gardens. (801 words) - [The Story Behind: 3D Shift & 3D Wrap](/content/blog/the-story-behind-the-3d/index.html): Inspired by 3D motion designers across the globe, we set out to conceptualize ways to bring an element of 3D to our ad formats. Meet 3D Wrap and 3D Shift! (391 words) - [Browser Wars: The Rules Are Being Rewritten, With Advertisers Caught In The Middle](/content/blog/changing-the-ad-narrative-to-enhance-customer-experience-0.html): The advertising industry is facing sweeping and unprecedented changes, where user targeting is being challenged with extinction. We need to accept the fact that the cookie is endangered and will probably go away over the next 12 months. (548 words) - [Avoiding A Bad Google Breakup](/content/blog/avoiding-a-bad-google-breakup/index.html): Kargo's Chief Operating Officer, Mike Shaughnessy, takes a deep dive regarding Google and its influence on the digital advertising world. As featured on AdExchanger! (842 words) - [Cyber - It’s Not Just For Monday Anymore](/content/blog/cyber-its-not-just-for-monday-anymore/index.html): This year has undergone a seismic shift in consumer behaviors. 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What’s more, with billions of people “leaned in” on streaming and mobile, advertisers can push new boundaries with creativity and interactivity. (1,022 words) - [HOW TO COMBAT BANNER BLINDNESS](/content/blog/themobilizer/how-to-engage-not-enrage/index.html): The 3 Design Benchmarks for Great Interactive Mobile Ads. (662 words) - [Kargo: Powering the Future of Pharma & Health Sciences Marketing](/content/blog/kargo-powering-the-future-of-pharma-health-sciences-marketing.html): Discover how Kargo is revolutionizing healthcare marketing with empathy, data-driven precision, and innovative solutions across mobile, CTV, social and the open web. (321 words) - [TURN YOUR PAGE INTO YOUR STAGE: Branded Takeover Stunts](/content/blog/branded-takeover-stunts/index.html): Discover how Kargo's BTO Stunts transform page ownership into immersive storytelling, capturing and retaining user attention with dynamic visuals and animation. (506 words) - [HOW PUBLISHERS CAN WIN BACK ROI](/content/blog/themobilizer/decoding-digital/index.html): Decoding digital is complicated. Here are a few pointers. (542 words) - [BRINGING ART TO AD TECH](/content/blog/bringingarttoadtech/index.html): Bridging the Gap Between Creative and Code. Adapting traditional campaign assets for smaller screen formats. (616 words) - [Top Advertising Trends to Expect in 2022](/content/blog/top-advertising-trends-expect-2022/index.html): We've learned a few lessons this past year, as we bring 2021 to a close, these are the top advertising trends to expect in 2022. (1,048 words) - [Apple’s Newest Privacy Changes Mean More Rework For The Ad Industry](/content/blog/apples-newest-privacy-changes-mean-more-rework-for-the-ad-industry.html): Kargo's VP Data Product and Insights, Chris Keune, discusses the upcoming iOS 15 release and the ripple effect through the ad tech world. (1,106 words) - [AD NAUSEUM](/content/blog/themobilizer/ad-nauseum/index.html): In order to make the biggest mobile impact, ads shouldn’t disrupt the user experience. Ever. (416 words) - [The Story Behind: Celebrating Pride](/content/blog/story-behind-celebrating-pride/index.html): What began as a protest became an annual celebration. We went all out Pride with virtual and in-person events and gave back to LGBTQ+ causes. (506 words) - [France Paves The Way For More Action Against Google’s Unfair Practices](/content/blog/france-paves-the-way-for-more-action-against-googles-unfair-practices.html): Kargo's Chief Operating Officer, Mike Shaughnessy, takes a deep dive regarding France taking a stand on Google and its influence on the digital advertising world. As featured on Advertising Week! 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(800 words) - [Understanding Data Bias in an AI-Driven World](/content/blog/understanding-data-bias-in-an-ai-driven-world/index.html): Kargo's VP Data Product & Insights, Chris Keune discusses what is data bias and how it can influence outcome-driven media. (876 words) - [WHY YOUR MOBILE ADS HAVE LOW ROAS](/content/blog/themobilizer/why-your-mobile-ads-have-low-roas/index.html): The likely reasons your mobile campaigns may be underperforming. (1,018 words) - [4 METRICS TO CONSIDER WHEN SELECTING WHERE YOUR ADS RUN](/content/blog/themobilizer/4-metrics-consider-selecting-ads-run/index.html): Kargo partners with premium publisher sites to offer exclusive inventory proven to increase viewability, click-through rates, and return on ad spend. 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Learn more about our fundraising efforts. (552 words) - [What to Consider When Investing in Mobile Environments | KARGO](/content/blog/themobilizer/ed-romaine-speak-yms-march-21-22/index.html): WHAT TO CONSIDER WHEN INVESTING IN MOBILE ENVIRONMENTS (477 words) - [2024 Insights in Paid Social: Trends and Forecasts](/content/blog/2024-insights-in-paid-social-trends-and-forecasts/index.html): In the paid social space, 2024 was a year of realigning expectations. Overall performance still met the necessary targets, but data revealed a major shift in purchasing behavior. Across verticals, Kargo Commerce noticed several key trends in 2024 that influenced consumer behavior, and these trends will continue to prove influential throughout 2025. (559 words) - [Sailing the Seven “Cs” of CTV 2.0](/content/blog/sailing-the-seven-cs-of-ctv-2-0.html): In that time, we have sailed from CTV 0.1 to CTV 1.0, where the power and precision of programmatic and the reach and measurement of brand TV have been infused into this new channel. CTV 1.0 advertising has robust technology including targeting, data, and a thriving open ecosystem, where ad pods and yield optimization are core. The FAST model and AVOD like Disney+, Max, and NBCU have grown impressions significantly, creating a surge in scale to hundreds of millions of ad subscribers. We are in a scenario where the scale of broadcast TV is coming more rapidly to digital on the big screen. (901 words) - [Consumers Are Spending Smarter: Inflation, Tariffs & The Media Impact](/content/blog/consumers-are-spending-smarter-inflation-tariffs-the-media-impact.html): As of March 2025, there has been non-stop conversation around tariffs, including up to 25% on all goods from Canada and Mexico, as well as a 10% tariff on all Chinese imports. Coupled with looming inflation, these discussions have sparked a shift in consumer spending habits that are directly impacting media efficiency. As brands navigate a high-cost economic environment, one clear trend emerges: consumers are making fewer purchases, but they are spending more per purchase in order to maximize value. (760 words) - [Buying Media on CTV Isn’t Web Buying 2.0, But Something New Entirely](/content/blog/buying-media-on-ctv-isnt-web-buying-2-0-but-something-new-entirely.html): Turns out if you're buying CTV based on how you buy other media, you're not doing it right. Check out Tal Almany’s piece on Advertising Week and find out why relying on provider lists to buy safe CTV inventory doesn’t make sense and how content is more important than the channel or app. Tune in (763 words) - [Finding the Future of Measurement with Cohorts](/content/blog/finding-the-future-of-measurement-with-cohorts/index.html): Billie Hirsh and Upwave's Ken Archer discuss the disappearance of 1:1 tracking tactics like third-party cookies and hashed emails that were once accepted. (759 words) - [How Contextual 2.0 Will Drive The Next Phase of Digital Targeting](/content/blog/how-contextual-2-0-will-drive-the-next-phase-of-digital-targeting.html): As featured on Martech Series. Kargo's VP of Data Product, Chris Keune discusses the degradation of the cookie and exploring solutions that provide audience scalability and efficacy in a post-cookie world. (813 words) - [Small Sites Got NCAA Women’s Basketball News Right](/content/blog/small-sites-got-ncaa-womens-basketball-news-right/index.html): With so much change happening with the large platforms on digital media, the more that publishers can be creative with what they have, the better. Social embeds provide a free content outlet that can add a timely, exciting element to a page that can really stand out.  (821 words) - [Maximum Shoppability:Product-Level Video](/content/blog/maximum-shoppabilityproduct-level-video/index.html): Product-Level Video ads combine eye-catching visuals with vital details, making it the perfect way for brands to showcase products, captivate shoppers, and convert the most ad-resistant scroller into a buyer. Get the full story from Kargo’s Director of Creative & Media Strategy David Jacobowitz. (507 words) - [Kargo Reinvents Advertising With AI-Driven Contextual Targeting](/content/blog/kargo-reinvents-advertising-with-ai-driven-contextual-targeting.html): Kargo's VP Data Product & Insights, Chris Keune discusses how IBM Watson helps power Kargo's contextual targeting solutions. (754 words) - [Kargo Expands Online Circular to Snapchat for Big Brand Boost](/content/blog/kargo-expands-online-circular-to-snapchat-for-big-brand-boost.html): For over a year, Kargo has partnered with a top US grocery store brand to modernize the brand’s online strategy. This effort focused on digitizing their traditional weekly print flier program which boosted their reach and engagement. Excited by this momentum, the client looked again to Kargo to amplify their impact on new platforms. Kargo began exploring ways to extend the range of the brand’s digital circular program across additional channels, and Snapchat was the obvious next step. (398 words) - [Taking Action for Sustainability in Ad Tech](/content/blog/we-didnt-start-the-fire-but-its-time-we-put-it-outtaking-action-for-sustainability-in-adtech.html): Advancing the digital advertising industry while also decreasing its impact on the environment is difficult, but perhaps less impossible than it may seem. It’s helpful to know that 75% of consumers are concerned about the environmental impact of the products and services they buy. Therefore, any effort made towards reducing carbon emissions or overall energy output in a digital advertising campaign is a net positive for brands. For this reason,  70% of AdTech companies are either measuring their carbon emissions annually or planning to soon. Clearly, sustainability is not just good for our planet, it is good for the bottomline.  (514 words) - [HELPING PUBLISHERS FIGHT BACK USING ADS.TXT](/content/blog/themobilizer/helping-publishers-fight-back-using-ads-txt/index.html): To support quality journalism, we’re leading the way in implementing the industry’s ads.txt initiative. (265 words) - [Black Businesses Matter](/content/blog/black-businesses-matter/index.html): Starting now, Black-owned small businesses will have the opportunity to utilize our technology, creative, and editorial partnerships to expand their digital advertising efforts at no cost. After filling out a quick application, qualifying businesses will meet with our team to design a campaign that’s right for their organization. (317 words) - [Kargo Welcomes Neill Pitt as ANZ Sales Director, Setting Course for Growth](/content/blog/kargo-welcomes-neill-pitt-as-anz-sales-director-setting-course-for-growth.html): Kargo Welcomes Neill Pitt as ANZ Sales Director (356 words) - [A Note from Kargo: Brand Safety & Supporting Small Businesses](/content/blog/note/index.html): We hope that you and your loved ones are safe as we navigate through this unprecedented period. Kargo has taken significant measures to ensure the well-being and safety of our employees as we have virtualized all of our operations in alignment with government recommendations. Our team is well situated with tools and infrastructure to ensure our daily operations are uninterrupted as we continue to meet our clients’ needs. As always, we are here to help. (449 words) - [MOBILE MATCH: FINDING THE PERFECT USER](/content/blog/themobilizer/mobile-match-finding-perfect-user-2/index.html): Stunning creative alone may not be enough to meet the right mobile user. (408 words) - [an interview with CafeMedia](/content/blog/putting-the-art-in-ad-tech-an-interview-with-kargo/index.html): Kargo's Mike Shaughnessy, SVP Operations & Partnerships, shares some insights on why bringing together high-quality mobile ads, content, and audiences is such a strong combination for success! (896 words) - [Why Advertisers Trust Kargo in a Fact-Check-Free Era](/content/blog/why-advertisers-trust-kargo-in-a-fact-check-free-era.html): As a badged Meta partner, Kargo can assure advertisers that their placements are safe with use of manual control as well as with publisher and content block lists. Inventory filters also allow brands to filter out content they don’t want to be adjacent to on Meta’s various platforms. (533 words) - [AdNews 'Young Guns' Spotlight: Eliza Banks, NSW Sales Manager](/content/blog/young-gun-kargo-nsw-sales-manager-eliza-banks/index.html): As seen on AdNews, Kargo's Eliza Banks shares her thoughts, role, and experience in the digital advertising industry. (763 words) - [2025 Paid Social Predictions](/content/blog/2025-paid-social-predictions/index.html): 2025 is here, and the digital ad game is evolving fast! From video dominance to data-driven insights, here are the biggest paid social trends you need to know. (535 words) - [Make Every Dollar Count: How Meta’s Value Tools Help Finish Q4 Strong](/content/blog/how-metas-value-tools-help-finish-q4-strong/index.html): Optimize holiday campaigns with Meta's Value tools via Kargo to drive higher returns and meaningful outcomes with smarter ad spend strategies. (478 words) - [Kargo Prepares for Privacy Laws with First CRO and a New Ad Format](/content/blog/business-insider/index.html): Harry Kargman, Kargo CEO, sits down with Lauren Johnson, Business Insider, to discuss consumer privacy, the looming death of the cookie, and beyond. (560 words) - [The Story Behind: Digital Circular](/content/blog/the-story-behind-digital-circular/index.html): The newspaper standard modernized for mobile. Recreated in a digital, dynamic, and mobile-friendly format, Kargo’s newest ad unit allows brands to scale messaging through high-performing ad creative - targeted within brand safe, contextually relevant environments. (538 words) - [Digital Shopping Perfected](/content/blog/digital-shopping-perfected/index.html): In today's digital-first world, fashion and retail brands are struggling to capture consumers' attention and drive meaningful engagement. With the convenience of expedited shipping and free returns, traditional in-store experiences have lost their edge, leaving brands to compete in an oversaturated online space where standard display ads are just not good enough and are often ignored. (420 words) - [The Story Behind: Kargo APAC Named Best Media Platform by B&T](/content/blog/kargo-apac-named-best-media-platform-by-bt/index.html): We are proud to have been named as this year’s Best Media Platform — demonstrating sustained commercial success, dramatic influence on the market, and value as an advertising vehicle. (511 words) - [Kargo’s Marketplace 10x Cleaner than Industry Average](/content/blog/kargos-marketplace-10x-cleaner-than-industry-average.html): Kargo's Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops' MediaGuard. With industry-standard rates nearing 3-5%, this achievement demonstrates Kargo's unwavering commitment to combating fraud. (662 words) - ['Doing Well by Doing Good' in Partnership with the Ad Council](/content/blog/kargo-kares/index.html): We are excited to announce our holiday “Kargo Kares” initiative in conjunction with the Ad Council. As part of the program, we have hand-picked four Ad Council supported social causes that hold personal significance to the company and our employees: Alzheimer’s Awareness, Breast Cancer Risk Awareness, She Can STEM, and Suicide Prevention.  (330 words) - [Brands, It’s Time To Embrace The Creative Renaissance](/content/blog/brands-its-time-to-embrace-the-creative-renaissance.html): Kargos General Manager APAC, Rob Leach, discusses the importance of strong creative in an ad tech world that has been fixated on measurability and targeting. (919 words) - [Mars Agency x Kargo: A Real-Time Data Win](/content/blog/mars-agency-x-kargo-a-real-time-data-win/index.html): Mars Agency x Kargo: A Real-Time Data Win Q&A With Peter Gent, Director of Data Partnerships The Mars Agency connects world class brands with shoppers everywhere commerce happens. The agency strives to drive growth for the ad tech industry. As part of this initiative, they have launched the Marilyn® martech platform, the world’s preeminent commerce marketing technology platform. Marilyn is designed to ingest, connect, normalize and analyze organizational and 3rd party data—to be your team’s single source of truth. (771 words) - [AI is Hot. Literally.](/content/blog/ai-is-hot-literally/index.html): AI is only going to get bigger. It’s enhancing and streamlining processes across every major industry, including Ad Tech. Kargo is currently building and testing AI tools to better serve our clients, deliver campaigns more effectively, and uncover deeper insights and trends. As focused on this new technology as we are, Kargo is still strongly committed to achieving our sustainability goals, and has made significant progress since our last sustainability update in April 2024. (409 words) - [Goodbye, Cookie. Hello, UID 2.0 (and more)](/content/blog/goodbye-cookie-hello-uid-2-0-and-more.html): Why is the loss of the cookie upending the entire digital advertising industry? And is it really the end of the world? (490 words) - [Scaling in a Cookie-less World](/content/blog/scaling-in-a-cookie-less-world/index.html): Apple’s ITP restrictions1, changes to Google Chrome2, in addition to Firefox’s Enhanced Tracking Protection3 (though limited in impact due to usage on mobile) while intentioned to improve privacy for users, are largely impacting advertisers dependent on 3rd party cookies used to identify and activate against target segments. (714 words) - [Meet Kargo's Chief Revenue Officer: Johnny Horgan](/content/blog/meetjohnny/index.html): We are excited to welcome Johnny Horgan to the team as Chief Revenue Officer. Johnny will be focused on leading the commercial teams into 2020, a pivotal revenue growth phase for Kargo, largely fueled by strategic planning, product deployment and sales execution. (254 words) - [How Publishers Can Win in the Social World](/content/blog/how-publishers-can-win-in-the-social-world/index.html): Publishers’ benefit from the access social platforms provide and act as distribution channels for editorial content. However, as much as today’s digital landscape helps publishers make their content discoverable, social continues to dominate when it comes to share of advertising budgets. (890 words) - [The Story Behind: Q3 Ad Innovation](/content/blog/the-story-behind-q3-ad-innovation/index.html): Our latest innovation lab release! CLS Optimized - New, Innovative, Mobile-First Creatives! (562 words) - [Smart ad spending strategies amid uncertainty](/content/blog/smart-ad-spending-strategies-amid-uncertainty/index.html): Economic slowdowns prompt cautious marketing — but research shows that brands investing in advertising during recessions outperform competitors. Learn how strategic media choices drive ROI and long-term success. (835 words) - [The Story Behind: The Wrapper](/content/blog/the-story-behind-the-wrapper/index.html): Surprise and immerse audiences into your brand by framing the screen with The Wrapper’s highly visual ad experience! Simply adding this enhanced design element to your standard hover unit has an expected 2x higher CTR. (434 words) - [Programmatic Guaranteed through DV360 - NOW AVAILABLE!](/content/blog/dv360/index.html): We are excited to announce that DV360 advertisers can now reserve inventory and guarantee pricing across Kargo’s premium marketplace with Programmatic Guaranteed! There are many benefits of running with Kargo, including our best-in-class creatives (all formats available for activation through DV360), our fraud-free, brand safe supply & deep technical integrations. (113 words) - [THE FAKE NEWS ERA IS NOW AFFECTING BRANDS](/content/blog/the-fake-news-era-is-now-affecting-brands/index.html): Kargo addresses fake news and how it can potentially impact the world of digital advertising. (506 words) - [Kargo Launches Singapore Office & Welcomes Jonathan Pacey!](/content/blog/singapore/index.html): We are excited to announce the opening of Kargo Singapore - the latest addition to our continued international expansion. Representing the most advanced digital economy in Southeast Asia, Singapore acts as a gateway for further development across the region. (357 words) - [Making the Most of Off-Site Retail Media Requires an Open Mind](/content/blog/making-the-most-of-off-site-retail-media-requires-an-open-mind.html): There’s a pattern that repeats itself every time a new digital advertising channel emerges: advertisers get as many consumers that they can find at the bottom of the funnel and then start to figure out how to work their way up the funnel. This strategy has been particularly popular on retail media networks (RMNs) where people are literally about to make a purchase. Advertisers can use retailer data to precision-target people based on their search, shopping and purchase behavior to drive conversion, cross-promote products, and even prospect shoppers of competitor brands. (898 words) - [Advertising at the speed of 5G](/content/blog/5g/index.html): What is 5G? What can users gain from it? And, how should advertisers be leveraging it? (541 words) - [Snapchat + Kargo Commerce: A Dynamic Duo for your Brand](/content/blog/snapchat-kargo-commerce-a-dynamic-duo-for-your-brand.html): Social platforms offer a wealth of opportunities for advertisers, but given the work that goes into managing and maintaining advertising campaigns, it can prove challenging for brands to grab the attention of their desired audience and retain it throughout the life of the campaign. Creative ad fatigue presents a real problem for brands and having the tools and expertise to identify and rectify this fatigue is a critical piece in the successful management of social campaigns. While Snapchat does provide brands assistance in the creative building process, many of their creative offerings are limited and offer little to no customization. In addition, scalability is severely impacted when a marketing team relies purely on the native capabilities of a social platform and often results in a prohibitive level of manual work when the need for optimization and/or creative updates surfaces. This is precisely where Kargo Commerce comes in!  (739 words) - [Kargo Blog (5)](/content/blog/page/5/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (5) (449 words) - [The Story Behind: Swipe Up & Tri-Plex](/content/blog/the-story-behind-swipe-up-tri-plex/index.html): Creativity attracts eyes, prompts taps and closes sales. We’ve developed over 30 industry-first units that drive attention, interaction and transactions, and continue to build new formats every quarter. Our goal is always to create smart, seamless experiences that are great for advertisers, publishers and consumers. (517 words) - [Success by Design](/content/blog/success-by-design/index.html): The small screen is a big tool for brands looking to make an impact. And this smaller size isn’t the only challenge for attracting attention; it only takes a tap or a scroll for a user to skip a video ad or leave a page mid-banner animation. Kargo's creative services team is here to give you some tips and tricks when it comes to creating thumb-stopping KPI-crushing ads. (445 words) - [H2 2026: New Holiday Season. New Playbook.](/content/blog/h2-2026-commerce-predictions/index.html): Discover strategies for a successful holiday season in H2 2026, emphasizing early investment, creative diversity, and a comprehensive measurement approach. (1,043 words) - [Kargo Blog](/content/blog/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (354 words) - [Story Behind: Branded Takeover Interactive](/content/blog/story-behind-branded-takeover-interactive/index.html): Introducing Branded Takeover Interactive, the natural evolution of our Branded Takeover product. Utilizing multiple interactive ad units to tell the full story about your product or service. (407 words) - [Kargo Blog (2)](/content/blog/page/2/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (2) (362 words) - [Why Brands Miss the Moment on Social](/content/blog/why-brands-miss-the-moment-on-social/index.html): Discover how brands can enhance their social media presence by optimizing creative strategies in real-time, especially during major cultural moments. (847 words) - [5 Things Brands Can Do with Agentic AI to Improve Programmatic](/content/blog/5-things-brands-can-do-with-agentic-ai-to-improve-programmatic.html): Discover how agentic AI is revolutionizing programmatic advertising with five advanced capabilities that enhance creative performance, campaign workflow, data management, oversight, and conversational workflows. (938 words) - [The Story Behind: Runway](/content/blog/story-behind-runway/index.html): Kargo's award-winning designers have done it again; prepare to go beyond the banner with our latest ad innovation: The Runway. (563 words) - [Meta’s Performance Marketing Summit 2026: What Marketers Need to Know](/content/blog/metas-performance-marketing-summit-2026-what-marketers-need-to-know.html): Discover key insights from Meta's Performance Marketing Summit 2026, focusing on AI's role in enhancing marketing strategies and optimizing shopping experiences. (753 words) - [As AI Grows, So Do Sustainability Concerns](/content/blog/as-ai-grows-so-do-sustainability-concerns/index.html): As AI usage rises, so do sustainability concerns. Explore Kargo's commitment to eco-friendly practices and its journey towards verified CarbonNeutral status. (773 words) - [Chatgpt is where your consumers are. now kargo puts you there, too.](/content/blog/chatgpt-ads-kargo-integration/index.html): Kargo announces its partnership with ChatGPT, enabling brands to advertise in a dynamic new environment that enhances consumer engagement and decision-making. (605 words) - [A Brighter Branding Idea: Kargo Lighthouse](/content/blog/more-for-brands-to-love-with-kargos-lighthouse/index.html): Introducing Kargo’s Lighthouse! More than 2x larger than a standard 300x250 unit, the Lighthouse provides an edge-to-edge canvas for your brand's story with no click-to-expand necessary and boasts a 21% higher attention score over standard in-article units. (370 words) - [How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers](/content/blog/how-brands-can-use-throwbacks-to-evoke-nostalgia-among-consumers.html): Nostalgia is a powerful tool, one that is currently underutilized by brands. Learn more about how to evoke that nostalgic feeling through advertising. (705 words) - [Kargo Blog (3)](/content/blog/page/3/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (3) (394 words) - [Enriching Product Catalogs for Social: Turning Hidden Signals into Performance](/content/blog/enriching-product-catalogs-for-social/index.html): Enrich your social commerce with AI-powered catalog enrichment. Kargo Collector enhances product feeds with persuasive data, boosting social ad performance across platforms. (819 words) - [Want Quality Outcomes? The Open Web Delivers](/content/blog/want-quality-outcomes-the-open-web-delivers/index.html): Explore how the Open Web is transforming advertising with intentional attention, premium environments, and creative strategies that deliver meaningful outcomes. (815 words) - [Services Policy — Kargo](/content/privacy/index.html) (6,039 words) - [Performance, Speed, and Trust - Imagine the Possibilities](/content/blog/performance-speed-and-trust-imagine-the-possibilities.html): Explore the new marketing pillars of performance, speed, and trust, and discover how brands are leveraging AI and creative strategies to achieve their goals. (785 words) - [Kargo Blog](/content/blog/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (80 words) - [Kargo Blog (4)](/content/blog/page/4/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (4) (80 words) - [The Story Behind: AT&T’s ‘It Can Wait’ Campaign | KARGO](/content/blog/att-itcanwait/index.html): We partnered with AT&T on the “It Can Wait” program to drive awareness and change for one of today's most pressing social issues. (431 words) - [Media, ad execs and celebs return to Cannes Lions — Kargo](/content/news/media-ad-execs-and-celebs-return-to-cannes-lions/index.html): June 16th, 2025 As seen on New York Post It’s that time of year again when the mega-yachts of titans of media, tech and advertising drop anchor in the Mediterranean Sea, where the industry’s biggest names will convene in the glitzy French seaside town of Cannes to make deals and debate (1,343 words) - [the story behind: The HighRise](/content/blog/introducing-our-newest-ad-format-the-highrise/index.html): Expertly crafted based on our latest research, these ads have proven to increase performance. (293 words) - [ClearSlide](/content/bigideas/view/new/mail/index.html) (12 words) - [The Creative Advertising Technologies Landscape, Q2 2026](/content/blog/creative-determines-medias-performance-forrester-report.html): Creative is now the key driver of media performance, transforming advertising strategies through advanced technology and AI-driven solutions. Discover how Kargo leads this evolution. (355 words) - [Yasss! Part Two Of The B&T Awards 2021 Shortlist Is Here! — Kargo](/content/news/yasss-part-two-of-the-bampt-awards-2021-shortlist-is-here.html): September 14, 2021 As seen on B&T With the first group of finalists already announced for this year’s B&T Awards, presented by YouTube, it’s time to release our shortlist sequel! That’s right, part two of the B&T Awards 2021 shortlist has arrived (1,604 words) - [Publisher Monetization Solutions | Kargo — Kargo](/content/publishers/index.html): Partner with Kargo to grow revenue through premium advertising demand, innovative ad experiences, and technology designed to maximize publisher performance. (389 words) - [In the News — Page 8 — Kargo](/content/news/page/8/index.html): Kargo products, partnerships, and performance make headlines. Catch the latest here. (178 words) - [The Full Package: How Kargo Helps Brands Win on CTV With Creative Science](/content/blog/the-full-package-how-kargo-helps-brands-win-on-ctv-with-creative-science.html): CTV is a major opportunity for advertisers to reach audiences and increase performance. It brings together the brand opportunities of TV with the addressable opportunities of digital, and as more consumers collapse the purchase funnel — discovering brands and making a purchase in real-time — in theory, advertisers can achieve all of their goals with a single CTV campaign. (831 words) - [Terms of Use — Kargo](/content/terms-of-use/index.html) (2,099 words) - [How Context, Commerce And Creative Deliver New Opportunities For Advertisers — Kargo](/content/news/kargos-eric-on-redefining-ctv-advertising-through-context-commerce-amp-creative-2xyg6.html): May 23rd, 2025 As seen on TVNewsCheck Kargo’s Eric Hoffert: A new era of CTV advertising is dawning, moving away from generic reach and toward campaigns that are smart, personalized and performance driven. CTV is emerging as a unique hybrid of TV and digital advertising, providing opp (858 words) - [In the News — Page 9 — Kargo](/content/news/page/9/index.html): Kargo products, partnerships, and performance make headlines. Catch the latest here. (238 words) - [In the News — Page 10 — Kargo](/content/news/page/10/index.html): Kargo products, partnerships, and performance make headlines. Catch the latest here. (208 words) - [In the News — Page 11 — Kargo](/content/news/page/11/index.html): Kargo products, partnerships, and performance make headlines. Catch the latest here. (159 words) - [In the News — Page 5 — Kargo](/content/news/page/5/index.html): Kargo products, partnerships, and performance make headlines. Catch the latest here. (160 words) - [In the News — Page 2 — Kargo](/content/news/page/2/index.html): Kargo products, partnerships, and performance make headlines. Catch the latest here. (208 words) - [In the News — Page 4 — Kargo](/content/news/page/4/index.html): Kargo products, partnerships, and performance make headlines. Catch the latest here. (185 words) - [‘The year of implementation’: How marketers are leveraging AI on mobile — Kargo](/content/news/the-year-of-implementation-how-marketers-are-leveraging-ai-on-mobile.html): September 5th, 2024 As seen on MarketingDive While artificial intelligence has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remain around regulation and brand safety. Apple last week confirmed the date of its annual fall showcase, a flash (2,045 words) - [Kargo Reports, Viewability Does Not Directly Affect Memorability and Visibility for Digital Ads — Kargo](/content/news/kargo-reports-viewability-does-not-directly-affect-memorability-and-visibility-for-digital-ads.html): Findings Showcase How Formats Influence Why Some Ads Aren’t Remembered. (528 words) - [In the News — Page 6 — Kargo](/content/news/page/6/index.html): Kargo products, partnerships, and performance make headlines. Catch the latest here. (188 words) - [Assets & Specs — Kargo](/content/assets-and-specs-in-progress/index.html) (445 words) - [In the News — Page 13 — Kargo](/content/news/page/13/index.html): Kargo products, partnerships, and performance make headlines. Catch the latest here. (195 words) - [In the News — Page 3 — Kargo](/content/news/page/3/index.html): Kargo products, partnerships, and performance make headlines. Catch the latest here. (212 words) - [In the News — Kargo](/content/news/index.html): Kargo products, partnerships, and performance make headlines. Catch the latest here. 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Every day, our 600+ employees work to radically raise (618 words) - [New Unprecedented Communications Effort Confronts National Mental Health Crisis — Kargo](/content/news/kargo-is-industrys-only-scaled-100-premium-ssp-according-to-jounce-media-t9arh.html): October 24, 2023 Nearly 70 Million U.S. Adults are Struggling but Unlikely to Seek Help; Huntsman Mental Health Institute and the Ad Council Offer Resources, Inspiration The Huntsman Mental Health Institute and the Ad Council today unveiled their most comprehensive communications initiative yet (1,194 words) - [Audience Targeting Solutions | Kargo — Kargo](/content/audience-targeting/index.html): Reach the right audiences with Kargo's audience targeting solutions. Activate data-driven campaigns with advanced targeting capabilities that improve relevance, engagement, and performance. 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Every day, our 600+ employees work to radically raise (696 words) - [Associate, Media Strategy — Kargo](/content/careers/5165354007/index.html): Who We Are Kargo creates powerful moments of connection between brands and consumers to build businesses. Every day, our 600+ employees work to radically raise (625 words) - [Q&A: Kargo adding agentic orchestration — Kargo](/content/news/qampa-kargo-adding-agentic-orchestration/index.html): March 31, 2026 As seen in Tipsheet AI Ad tech company Kargo announced the closed beta of its emerging agentic solution called “ Project KERA ” as the company refines its positioning at the intersection of creative and curated supply. 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(745 words) - [Will Trump’s tariffs crash TV’s spring ad-selling party? — Kargo](/content/news/will-trumps-tariffs-crash-tvs-spring-ad-selling-party.html): April 16th, 2025 As seen on LA Times President Trump’s fluctuating tariff proposals and an overall feeling of economic uncertainty could cast a long shadow over the annual presentations from TV networks and streamers looking to attract billions for commercial time over the next year. (827 words) - [Why Major SSPs Monetize the Majority of the Web's Low-Quality Websites — Kargo](/content/news/why-major-ssps-monetize-the-majority-of-the-webs-low-quality-websites.html): September 18th, 2023 As featured on Adweek Removing junky supply is harder than it sounds Despite the industry’s efforts, low-quality supply continues to be a regular component of the programmatic supply chain, according to July’s Jounce Media report, which found that top supply-side pla (898 words) - [How Kargo And The Ad Council Are Trying To Make Pause Ads Happen — Kargo](/content/news/the-worst-place-to-show-an-ad-8jx5m/index.html): August 21st, 2025 As seen on AdExchanger For all of Ad Tech Land’s excitement about new and emerging CTV-specific ad formats, many commercial brands are still hesitant to try some of these new formats for themselves. But the Advertising Council, a nonprofit that’s been developing cutt (831 words) - [Account Director, Sales — Kargo](/content/careers/5181626007/index.html): Who We Are Kargo creates powerful moments of connection between brands and consumers to build businesses. Every day, our 600+ employees work to radically raise (606 words) - [The Attention Dimension: Why SSPs see value in attention metrics — Kargo](/content/news/the-attention-dimension-why-ssps-see-value-in-attention-metrics.html): March 1, 2022 As seen on MediaPost In search of a better way to optimize media spend in line with KPIs, brands have gravitated toward outcomes-based attention metrics—but they’re not the only ones. SSPs looking to provide best-in-class digital ad experiences for their advertising and pub (1,102 words) - [Page not found — Kargo](/content/news-blog/2019/3/4/kargo-publisher-scorecard/index.html): Kargo — Next.js and Sanity (18 words) - [Which mobile ad formats really catch the consumer's eye? — Kargo](/content/news/which-mobile-ad-formats-really-catch-the-consumers-eye.html): Viewability is a prized metric, but it doesn (688 words) - [Sierra Nevada Is Brewing A CTV Strategy – But Without Video — Kargo](/content/news/sierra-nevada-is-brewing-a-ctv-strategy-but-without-video.html): August 27, 2024 As seen on AdExchanger Sierra Nevada is one of the largest independent craft breweries in the US. But it wants consumers to know that it’s still a family-owned-and-operated business. And so Sierra Nevada has been reframing its brand marketing around that theme. To dri (622 words) - [Fetch TV Partners With Kargo For Sharper Programmatic & Digital Advertising Campaigns — Kargo](/content/news/yasss-part-two-of-the-bampt-awards-2021-shortlist-is-here-8ybtg.html): March 5, 2024 As seen on B&T Fetch TV and Kargo have entered into a partnership to drive sales of premium video advertising inventory on the Fetch aggregation platform. Fetch provides access to a large-scale, highly engaged TV audience via advertising-supported FAST and subscript (499 words) - [Who Would Grab The Live Wire?; AI, AI Everywhere — Kargo](/content/news/who-would-grab-the-live-wire-ai-everywhere/index.html): As seen in AdExchanger Off Ramp Publicis signed a deal to license LiveRamp’s RampID and Authenticated Traffic Solutions (its alternative IDs to third-party cookies) on behalf of clients. This alone is hardly major news. After all, LiveRamp sells its cookieless identity products to all t (400 words) - [Big Brother & Kargo Team Up In Market-First Branded Takeover Ad — Kargo](/content/news/zuam3azpiw6cfflwjmt15q9dlxru7j/index.html): By B&T Magazine | July 9, 2020 Full article on B&T To coincide with the launch of Seven’s Big Brother, creative performance company Kargo has announced the findings of its launch campaign for the program, utilizing the advertising industry’s only mobile, 100% share of voic (468 words) - [Mobile web usage overtakes time spent on Facebook app by 3%, study says — Kargo](/content/news/mobile-web-usage-overtakes-time-spent-on-facebook-app-by-3-study-says.html): Web usage is the most popular source of time spent on mobile devices, overtaking Facebook usage by 3% as consumers divide their time among other top apps. 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The dancer-turned-spinner, who identifies as queer, will launch “On the Record” with Kargo’s Fabrik content manag (310 words) - [Study: Which digital ad formats are most effective? — Kargo](/content/news/study-which-digital-ad-formats-are-most-effective/index.html): A Kargo study found no correlation between ad viewability and effectiveness. (655 words) - [Social Embeds Drive 20% More Pageviews For Publishers (And Twitter Accounts For Almost Half Of That) — Kargo](/content/news/social-embeds-drive-20-more-pageviews-for-publishers-and-twitter-accounts-for-almost-half-of-that.html): By WNIP | December 15, 2020 As seen on WNIP New report from Kargo shows that social embeds now appear on 30% of publisher pages, providing brands a safe and premium social media advertising opportunity. The mobile advertising company Kargo analyzed over two billion pages acr (371 words) - [What Cookiepocolypse? 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Kargo analyzed over two bi (340 words) - [Black Owned Media Equity and Sustainability Institute (BOMESI) partners with Fabrik — Kargo](/content/news/tblack-owned-media-equity-and-sustainability-institute-bomesi-partners-with-fabrik.html): March 28, 2022 As seen on What’s New In Publishing Fabrik , the all-in-one publishing solution combining a CMS with ad tech allowing publishers to run their entire operation on one single platform, has partnered with the Black Owned Media Equity and Sustainability Institute (BOMESI). T (314 words) - [REVEALED: All the winners & grinders from the B&T Awards 2021 — Kargo](/content/news/revealed-all-the-winners-grinders-from-the-bt-awards-2021.html): October 18, 2021 As seen on B&T Adland was in a very celebratory mood on Friday night, with the B&T Awards 2021, presented by YouTube, recognising the cream of the industry’s crop with all the usual flair and frivolity that you’d expect. 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(Have you ever had a (2,030 words) - [Kargo’s Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops’ MediaGuard — Kargo](/content/news/kargos-curated-marketplace-boasts-less-than-03-of-invalid-traffic-following-implementation-of-white-ops-mediaguard.html): Kargo, the leader in mobile brand advertising, announced that after implementing White Ops’ pre-bid prevention product, MediaGuard, it has achieved less than a 0.3 percent invalid traffic rate. (457 words) - [Brand Storytelling With CTV: A Q&A With Kargo and DISQO — Kargo](/content/news/brand-storytelling-with-ctv-a-qa-with-kargo-and-disqo.html): September 10th, 2025 As seen on Streaming Media Adtech platform Kargo released a case study on its partnership with analytics provider DISQO for a multi-platform digital campaign for snack brand Nature’s Bakery along with agency of record, Apollo Partners . (Have you ever had a (2,029 words) - [Kargo’s Unique Shoppable Ad Formats Drive 2x Lift in Key Ad Performance Metrics — Kargo](/content/news/kargo-unique-shoppable-ads-drive-lift-research/index.html): Kargo today released a new research paper in partnership with SmartCommerce and MediaScience that shows how unique ad formats with shoppable components perform better than a control for a variety of key ad metrics. (648 words) - [Kargo’s CTV Creative Drives Real Performance, Latest TVision Attention Study Reveals — Kargo](/content/news/kargos-ctv-creative-drives-real-performance-latest-tvision-attention-study-reveals.html): August 19th, 2025 Kargo, the leading creative optimization platform, is continuing to innovate in the Connected TV (CTV) space, delivering stronger outcomes and smarter measurement for advertisers. As part of its ongoing partnership with TVision, a leader in television measurement and audience att (478 words) - [Kargo Makes CTV Moves with VIDAA Partnership in Europe — Kargo](/content/news/kargo-makes-ctv-moves-with-vidaa-partnership-in-europe.html): May 7, 2024 As seen on VideoWeek Kargo this morning announced a new partnership with VIDAA, a smart TV operating system (OS), offering the ad tech firm’s video and display formats across Hisense TVs. The collaboration grants advertisers in Spain and Germany exclusive access to Hisense’ (838 words) - [Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance — Kargo](/content/news/kargo-project-kera-ai/index.html): March 31, 2026 Initial partners are The Hershey Company, travel media network Navigator, and Wpromote, spanning brand-direct, agency-led and hybrid-buying models. Kargo today announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how b (812 words) - [People On The Move Featuring Jaguar, McCann, Conde Nast, Engine and More — Kargo](/content/news/people-on-the-move-featuring-jaguar-mccann-conde-nast-engine-and-more.html): Kargo has promoted three members of the executive team. (117 words) - [Mobile Advertising Company Kargo Announces New Hires Following H1 Growth In APAC — Kargo](/content/news/mobile-advertising-company-kargo-announces-new-hires-following-h1-growth-in-apac.html): August 4, 2021 As seen on B&T Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and (387 words) - [Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools — Kargo](/content/news/indie-agency-wpromote-dishes-on-how-its-testing-new-agentic-ssp-tools.html): April 7, 2026 As seen in AdExchanger Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Between general-purpose and specialized DSPs, social platforms, CTV environmen (988 words) - [Kargo eyes connected TV and video tech for future acquisitions — Kargo](/content/news/kargo-eyes-connected-tv-and-video-tech-for-future-acquisitions.html): August 8, 2022 As featured on Axios New York-based online ad exchange, Kargo, has pursued acquisitions to expand both within and beyond the platform, CEO Harry Kargman tells Kerry . Why it matters: Kargo has acquired four companies since 2020 and has eyes on connected TV and other vid (285 words) - [Mobile Center Member Spotlight: Ryan McConville — Kargo](/content/news/mobile-center-member-spotlight-ryan-mcconville/index.html): Spotlight on a thought leader in the digital media industry. (118 words) - [Kargo Promotes Three Executives — Kargo](/content/news/kargo-promotes-three-executives/index.html): Kargo promotes three members of executive team following quarter of record-breaking revenue. (520 words) - [Kargo Recognized for Content Management Innovation in 2021 MarTech Breakthrough Awards Program — Kargo](/content/news/kargo-recognized-for-content-management-innovation-in-2021-martech-breakthrough-awards-program-7w3hw.html): August 12, 2021 Kargo, the leader in mobile advertising, today announced that its Fabrik solution has been selected as the winner of the “Best Overall Web Content Management Solution” award in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough , a leading mark (498 words) - [Kargo’s High-Impact Ad Formats Now Available Globally on Amazon Ads — Kargo](/content/news/kargos-ctv-creative-drives-real-performance-latest-tvision-attention-study-reveals-gd7p7.html): September 3rd, 2025 This collaboration combines Kargo (323 words) - [Kargo Partners With RSI To Combat Metric Inflation — Kargo](/content/news/kargo-partners-with-rsi-to-combat-metric-inflation/index.html): Partnership provides CPG brands real-time access to marketing performance data, maximizing return on mobile ad spend. (681 words) - [Kargo’s Harry Kargman Says Publishers Need to Produce Quality Content to Set Themselves Apart — Kargo](/content/news/kargos-harry-kargman-says-publishers-need-to-produce-quality-content-to-set-themselves-apart.html): The CEO has some advice for those in the digital media industry. (125 words) - [Kargo’s CTV Business Grows 96%, via Context, Commerce, and Creative Innovations — Kargo](/content/news/kargo-names-ed-preedy-as-general-manager-europe-rmjdg.html): March 31st, 2025 Solutions Drive Measurable Brand Lift and Business Outcomes for Advertiser Clients including Mondelez, Post, and American Eagle Outfitters Kargo, a leader in breakthrough advertising solutions, today announced that the company achieved 96% CTV growth in 2024 by delive (580 words) - [Kargo Relaunches in the UK to Service Growing Footprint — Kargo](/content/news/kargo-relaunches-in-the-uk-to-service-growing-footprint.html): October 13, 2022 As featured in MarTech Series Kargo Delivers Differentiated Ad Opportunities at Scale for UK Publishers Kargo announced that the company has reestablished a presence in the UK to provide local support to the company’s growing list of European customers and publisher part (357 words) - [Kargo institutes viewability, brand safety benchmarks for mobile programmatic marketplace — Kargo](/content/news/kargo-institutes-viewability-brand-safety-benchmarks-for-mobile-programmatic-marketplace.html): Kargo (596 words) - [Kargo Named “Best Overall AdTech Company” in 2024 MarTech Breakthrough Awards — Kargo](/content/news/kargo-named-best-overall-adtech-company-in-2023-martech-breakthrough-awards-program-e2yzz.html): August 15, 2024 Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Kargo is excited to announce that it has been recognized as winner of the “Best Overall AdTech Company” award in the 7th annual MarTech B (578 words) - [Kargo and Discover Expand Multicultural Content Amplifier Program to Provide Investment Infrastructure and Resources to — Kargo](/content/news/kargo-and-discover-expand-multicultural-content-amplifier-program.html): December 13th, 2023 Kargo Helps Brand Partner Discover Diversify Media Spend While Supporting Diverse Media Owners Kargo, a leader in attention-based, innovative advertising solutions and services for brands, retailers, agencies, and eCommerce, announced that platform and publishers Go (538 words) - [Kargo Is Industry’s Only Scaled 100% Premium SSP According To Jounce Media — Kargo](/content/news/kargo-is-industrys-only-scaled-100-premium-ssp-according-to-jounce-media.html): September 18, 2023 In partnership with Jounce Media, Kargo removes all made for advertising supply, creating the industry’s most scaled 100% premium SSP Kargo a leader in attention-based, innovative advertising solutions and services for brands, retailers, and agencies announced today that rece (413 words) - [Kargo Named “Best Overall AdTech Company” in 2023 MarTech Breakthrough Awards Program — Kargo](/content/news/kargo-named-best-overall-adtech-company-in-2023-martech-breakthrough-awards-program.html): August 17, 2023 Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Kargo is pleased to announce that it has been selected as winner of the “Best Overall AdTech Company” award in the 6th annual MarTech Breakthrough (500 words) - [Complex Networks, Harvard Business Review and In The Know are 2021 Digiday Media Awards nominees — Kargo](/content/news/complex-networks-harvard-business-review-and-in-the-know-are-2021-digiday-media-awards-nominees.html): May 11, 2021 As seen on Digiday Community, changemakers, collaboration and inclusivity emerged as thematic highlights in this year’s Digiday Media Awards shortlist. Several entrants stood out with multiple nominations across categories. Our highlights paint a picture of 2020 as a year of big (1,328 words) - [Kargo Launches Fabrik CMS Technology to Empire Media Group, Radar Media Group, Distractify — Kargo](/content/news/kargo-launches-fabrik-cms-technology-to-empire-media-group-radar-media-group-distractify.html): March 23, 2021 Kargo, the leader in mobile advertising, announced today the launch of Fabrik, a proprietary content management system (CMS). Leading media brands including OK! Magazine, Radar Online and Distractify are currently on the Fabrik platform which is available immediately to other publis (498 words) - [Kargo Buys Parsec To Build Attention-Based Mobile Currency — Kargo](/content/news/kargo-buys-parsec-to-build-attention-based-mobile-currency.html): March 31, 2022 As seen on AdExchanger Mobile ad exchange Kargo has acquired attention sales platform Parsec Media. The deal reflects Kargo’s investment in attention as a viable metric for post-cookie mobile advertising, said Kargo CEO Harry Kargman, who declined to share how much he pai (588 words) - [Backpack Media bets on student life stages to unlock Kargo partnership — Kargo](/content/news/backpack-media-bets-on-student-life-stages-to-unlock-kargo-partnership.html): April 25, 2026 As seen in PPC Land ackpack Media, the education-focused media network launched by Sallie earlier this year, announced on April 14, 2026, an exclusive partnership with Kargo, the creative performance platform founded in 2003. The deal pairs Backpack Media (1,857 words) - [(TEST) Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply — Kargo](/content/news/adalytics-report-torches-ad-tech-for-touting-mfa-prevention-while-scarfing-mfa-supply-8sxsk.html): March 11, 2024 As seen on AdExchanger “We’re not exposed to MFA.” “All our vendors block it, and we mostly buy through private marketplaces.” “Our verification service filters out 99.9% of it.” Whatever gets you through the night. Practically every ad tech vendor has put out a press (1,408 words) - [Kargo Names Ed Preedy as General Manager, Europe — Kargo](/content/news/kargo-names-ed-preedy-as-general-manager-europe/index.html): January 28th, 2025 Experienced Industry Leader to Lead Kargo’s European Go-to-Market Efforts and Drive Global Expansion Kargo announced today the addition of Ed Preedy as General Manager, Europe. In this new role, Preedy will oversee Kargo (306 words) - [Kargo Partners with Attain to Power Real-time Sales Outcomes — Kargo](/content/news/kargo-partners-with-attain-to-power-real-time-sales-outcomes.html): June 12th, 2024 Advertisers can see how campaigns perform against sales metrics to optimize performance Kargo is announcing a partnership with Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands. The partnership address (441 words) - [Kargo Introduces Mobile Commerce Solutions Suite For Retailers — Kargo](/content/news/kargo-introduces-mobile-commerce-solutions-suite-for-retailers.html): April 22, 2021 As featured in MarTech Series Kargo, the leader in mobile advertising , announced today the launch of Digital Circular, the newest addition to Kargo’s retail stack. This new ad product translates the traditional paper circular into a mobile-first interactive shopping exper (457 words) - [Kargo Names Heidi Gray New Chief People Officer — Kargo](/content/news/kargo-names-heidi-gray-new-chief-people-officer/index.html): April 12, 2022 Gray Will Lead Kargo’s People Organization, Integrate Teams from Recent and Future Acquisitions, and Focus on Future Growth Kargo today announced that Heidi Gray will be the company’s new Chief People Officer. After a series of significant acquisitions including StitcherAds, an (390 words) - [Kargo Introduces New Exclusive Creative Products Including Branded Takeover 2.0 — Kargo](/content/news/kargo-introduces-new-exclusive-creative-products-including-branded-takeover-20.html): January 28 , 2021 Kargo, the leader in mobile advertising, today announced a new trio of exclusive creative products: Branded Takeover 2.0, Tri-plex and Swipe-up. With these solutions, Kargo’s advertisers now have powerful new mobile ad formats to reach audiences in unique ways for better performa (433 words) - [How mobile helps Hershey manage impulse purchases — Kargo](/content/news/j2b5blcvlg9tle8oxbbmhoiwe34iak/index.html): Ahead of peak candy-buying season, executives at Advertising Week shared how mobile can bring together media, distribution and customer insights. (724 words) - [Kargo Brings CTV Video and CTV Glass Experiences to TiVo — Kargo](/content/news/kargo-brings-ctv-video-and-ctv-glass-experiences-to-tivo.html): July 31st, 2025 New partnership with TiVo enables immersive, full-screen advertising moments across TiVo-enabled devices (IPTV and TIVO OS) Kargo, the leading creative optimization platform, today announced the launch of its award-winning CTV Video and CTV Glass formats across TiVo-powered devi (358 words) - [Kargo Enhances It's Invitation Only Publisher Marketplace To Ensure Maximum Performance And Reach For Advertisers — Kargo](/content/news/kargo-enhances-its-invitation-only-publisher-marketplace-to-ensure-maximum-performance-and-reach-for-advertisers.html): Publisher selection determined by proprietary analytics. (622 words) - [Kargo Announces Board of Advisors and 75% Year-Over-Year Revenue Growth in 2021 — Kargo](/content/news/kargo-announces-board-of-advisors-and-75-year-over-year-revenue-growth-in-2021.html): Company Establishes Board and Continued Global Expansion November 2, 2021 Kargo, the leader in digital advertising, announced today the formation of its Board of Advisors to guide the strategic growth and planning of the company. The creation of the Board comes on the heels of the Company’s ach (538 words) - [Kargo Hires Two Senior Executives to its Management Team: Jeannine Shao Collins as Chief Client Officer and Matt Novick — Kargo](/content/news/kargo-hires-two-senior-executives-to-its-management-team.html): November 17, 2022 As featured in MarTech Series Senior Executives Join Kargo’s Leadership Team on the Heels of Corporate Acquisitions and Expansion of its Global Footprint Kargo announced that the company has hired two new executives. Jeannine Shao Collins joins as Chief Client Officer a (507 words) - [Digital Ad Firm Kargo Is Acquiring a Video Tech Firm in a Deal That Could Be Worth $100 Million To Move Into Streaming T — Kargo](/content/news/kargo-acquires-videobyte-tv-streaming-expansion/index.html): February 3, 2023 As seen on Business Insider Advertising technology firm Kargo has acquired VideoByte, a video tech firm that helps advertisers make ads for streaming TV platforms. Three-year-old VideoByte sells an ad server that lets advertisers run custom ads on streaming TV platforms. (423 words) - [Apple's upcoming privacy changes are sparking a wave of mobile advertising consolidation. Here are 7 companies experts s — Kargo](/content/news/apples-upcoming-privacy-changes-are-sparking-a-wave-of-mobile-advertising-consolidation-here-are-7-companies-experts-say-could-be-acquired-next.html): By Lauren Johnson | April 9, 2021 As seen on Business Insider The mobile app and gaming space is red-hot with acquisitions and deals, sparking a whirl of chatter about the companies that could be acquired next. Apple (1,211 words) - [In the News — Page 3 — Kargo](/content/news/topics/press-releases/page/3/index.html): Kargo products, partnerships, and performance make headlines. Catch the latest here. (111 words) - [Kargo Guarantees Programmatic Impressions Across Multiple Publishers — Kargo](/content/news/kargo-guarantees-programmatic-impressions-across-multiple-publishers.html): Mobile-only ad company Kargo has announced the launch of its Programmatic Guaranteed platform that allows advertisers to buy media programmatically and reserve “guaranteed impressions” prior to running campaigns. (363 words) - [Kargo Acquires CTV Platform VideoByte As Part of Major Video Expansion — Kargo](/content/news/kargo-acquires-ctv-platform-videobyte-as-part-of-major-video-expansion.html): February 3, 2023 VideoByte Offers Unique ConnectedTV Advertising Formats to Complement Kargo’s Omnichannel Portfolio Kargo announced today the acquisition of VideoByte, a video advertising platform focused on a viewer-first experience across connected TV (CTV) and OTT. With VideoByte’ (479 words) - [Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply — Kargo](/content/news/adalytics-report-torches-ad-tech-for-touting-mfa-prevention-while-scarfing-mfa-supply.html): March 11, 2024 As seen on AdExchanger “We’re not exposed to MFA.” “All our vendors block it, and we mostly buy through private marketplaces.” “Our verification service filters out 99.9% of it.” Whatever gets you through the night. Practically every ad tech vendor has put out a press (1,401 words) - [Kargo Elevates CTV Pause Ads With Premium Creative and Enhanced Capabilities in Future Today Partnership — Kargo](/content/news/kargo-ctv-pause-ads-future-today-partnership/index.html): September 23, 2025 Kargo, the leading creative optimization platform, today unveiled its reimagined approach to Pause Ads on connected TV (CTV), bringing elevated design and data-backed performance to a format that insofar has been underutilized. The new offering provides brands with a non-intrusi (361 words) - [Kargo and the Ad Council Expand ‘Love, Your Mind’ Mental Health Awareness Campaign With New CTV Overlay — Kargo](/content/news/kargo-and-the-ad-council-expand-love-your-mind-mental-health-awareness-campaign-with-new-ctv-overlay.html): November 12th, 2024 Kargo, an innovator in digital advertising, is helping the “Love, Your Mind” campaign from Huntsman Mental Health Institute and the Ad Council drive awareness of mental health resources to more people. The partnership utilizes Kargo’s new CTV overlay format to amplif (368 words) - [IMAA Announces New Media Partners Spotify, Kargo, EMX and Quantcast — Kargo](/content/news/imaa-announces-new-media-partners-spotify-kargo-emx-and-quantcast.html): By Zanda Wilson | October 9, 2020 As seen on Mumbrella Spotify, Kargo, EMX and Quantcast have been announced as new media partners for the Independent Media Agencies of Australia (IMAA). The national, not-for-profit association, which launched earlier in 2020 , said the new (559 words) - [Kargo and Adelaide team up to deliver better media quality metrics for brands and publishers — Kargo](/content/news/kargo-and-adelaide-team-up-to-deliver-better-media-quality-metrics-for-brands-and-publishers.html): January 25, 2022 As seen on StopPress Adelaide, leader in evidence-based media quality measurement, has announced a partnership with Kargo , the leader in creating best-in-class digital advertising experiences for brands, publishers and audiences. This will make Kargo the first SS (477 words) - [Kargo Acquires Rhombus, Gaining Unique Social Embed Ad Unit — Kargo](/content/news/kargo-acquires-rhombus-gaining-unique-social-embed-ad-unit.html): By Alison Weissbrot | August 26, 2020 As seen on AdExchanger An embedded tweet or Instagram post is often the first place a reader’s eye lands on the screen when reading an article. Mobile ad exchange Kargo said Wednesday it will acquire Rhombus, an ad tech company focused specifically (576 words) - [Kargo Adds New Ad Formats To Creative Suite — Kargo](/content/news/kargo-adds-new-ad-formats-to-creative-suite/index.html): Mobile brand advertiser Kargo has launched several new creative ad formats that were uniquely designed based off of research findings to provide mobile users with an engaging way to interact with brand advertising. (455 words) - [Kargo Launches Project KERA to Automate End-to-End Media Buying and Creative Execution — Kargo](/content/news/kargo-launches-project-kera-to-automate-end-to-end-media-buying-and-creative-execution.html): April 9, 2026 As seen in Adtech God Kargo has introduced Project KERA in closed beta, an agentic platform designed to streamline the full campaign lifecycle from planning through optimization. It takes a campaign brief and turns it into a ready-to- execute plan by bringing together creati (130 words) - [Kargo gains programmatic control of HP Spotlight desktop ad format — Kargo](/content/news/hp-spotlight-programmatic-control/index.html) (1,527 words) - [Kargo Announces Integration with ChatGPT, Unlocking Access to Emerging AI-Native Advertising Opportunities — Kargo](/content/news/kargo-announces-integration-with-chatgpt-unlocking-access-to-emerging-ai-native-advertising-opportunities.html): May 5, 2026 Partnership enables new formats and scalable creative solutions for brands in next-generation AI experiences Kargo, a leading adtech firm bringing art and science together to orchestrate creative, context, and commerce across premium surfaces, today announced an integration with Cha (428 words) - [Kargo Adds Attention Advertising With Acquisition of Parsec — Kargo](/content/news/kargo-adds-attention-advertising-with-acquisition-of-parsec.html): March 31, 2022 Brands Can Now Buy on Guaranteed Attention Across Kargo’s Highly Differentiated Suite of Ad Formats and Placements Kargo today announced that it has acquired the attention-based mobile advertising business, Parsec. With Parsec, Kargo expands the ability of advertisers to buy digi (526 words) - [Kargo Acquires E-Commerce Ad-Tech Firm for $64 Million — Kargo](/content/news/kargo-acquires-e-commerce-ad-tech-firm-for-64-million.html): October 18, 2021 As seen on The Wall Street Journal The company purchased StitcherAds as part of a growth plan that could include an eventual IPO, CEO Harry Kargman said. Advertising-technology company Kargo Global Inc. has acquired StitcherAds, an ad-tech firm focused on driving e-commerc (443 words) - [In the News — Page 2 — Kargo](/content/news/topics/press-releases/page/2/index.html): Kargo products, partnerships, and performance make headlines. Catch the latest here. (222 words) - [Five Critical Advertiser Strategies For Making the Most of The NewFronts — Kargo](/content/news/five-critical-advertiser-strategies-for-making-the-most-of-the-newfronts.html): April 30, 2024 As seen on Cynopsis Every media company approaches the TV Upfronts season and the IAB NewFronts a bit differently in an attempt to stand out to advertisers. Digital companies like YouTube and Netflix have joined the Upfronts, while traditional media giant Paramount has o (1,241 words) - [Kargo Acquires Ziggeo To Launch Next-Generation Video Offering For Publishers and Brands — Kargo](/content/news/kargo-acquires-ziggeo-to-launch-next-generation-video-offering-for-publishers-and-brands.html): August 8, 2022 Kargo expands platform to include differentiated video experiences that benefit advertisers, publishers and audiences. Kargo today announced the acquisition of Ziggeo, a video player and technology company. Ziggeo brings a suite of products to Kargo’s growing omni-channel platfor (431 words) - [Instagram has one of the highest levels of ad effectiveness - report — Kargo](/content/news/instagram-has-one-of-the-highest-levels-of-ad-effectiveness-report.html): Kargo, a mobile brand advertising company, has just released its new Viewability vs. Memorability report, which reveals which advertising channels spark the most interest and user engagement based on viewability methods. (382 words) - [Kargo Acquires StitcherAds for $64 Million, Increasing Kargo’s Media Spend to a Combined $550 Million — Kargo](/content/news/kargo-acquires-stitcherads-for-64-million/index.html): The Acquisition Broadens Kargo’s Suite of Products for Retailers and CPG Customers; Expanding Across the Open Web, Facebook, Instagram, Pinterest, TikTok and Snapchat October 18, 2021 Kargo, the leader in digital high impact advertising, today announced the acquisition of the commerce-driven pa (364 words) - [Kargo brings cross channel performance tool CORE product to APAC — Kargo](/content/news/kargo-and-discover-expand-multicultural-content-amplifier-program-ch54f.html): February 23rd, 2024 Kargo brings cross channel performance tool CORE product to APAC Kargo has launched its CORE (Create Once, Run Everywhere) product in the APAC market. CORE works to allow advertisers to use their creative assets across screens for campaign performance at scale. Ka (351 words) - [Kargo Announces New Integration with TikTok for Better Targeting and Reporting for Commerce Advertisers — Kargo](/content/news/kargo-announces-new-integration-with-tiktok-for-better-targeting-and-reporting-for-commerce-advertisers.html): July 23rd, 2024 Kargo is announcing an integration with TikTok to enable Kargo Commerce customers to directly access offline sales insights in TikTok Ads Manager. The integration improves targeting and reporting for advertiser campaigns and enables true omni-channel measurement and high quality da (281 words) - [Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP — Kargo](/content/news/kargo-amp-partnership/index.html): Kargo announces a partnership with the AMP Project to offer media buyers access to a selection of Kargo’s mobile optimized ad product suite. (370 words) - [Kargo Announces Appointment of Sales Manager for Melbourne & Victoria — Kargo](/content/news/kargo-announces-appointment-of-sales-manager-for-melbourne-amp-victoria.html): Kargo mobile brand advertising has welcomed Perry Smith to their sales team to spearhead sales efforts in the Melbourne and Victoria markets. (324 words) - [Amplifying Diverse Voices: How Kargo’s MCA Program Funds Diverse-Owned Media — Kargo](/content/news/amplifying-diverse-voices-how-kargos-mca-program-funds-diverse-owned-media.html): February 28, 2024 As seen on Cynopsis Kargo has come a long way since it first disrupted the mobile industry with ringtones and wallpaper 20 years ago. It evolved to offer comprehensive, cross-channel advertising solutions and then within the last decade has brought significantly more (1,605 words) - [How Sierra Nevada’s AI-powered CTV campaign captured consumer attention — Kargo](/content/news/how-sierra-nevadas-ai-powered-ctv-campaign-captured-consumer-attention.html): November 25th, 2024 As seen on MarketingDive Kargo’s Narrative format uses artificial intelligence to generate connected TV ads from images and scripts. Connected TV (CTV) ad spend in the U.S. is expected to continue growing over the next few years, topping $34 billion in 2025 and $ (443 words) - [Black-Owned Media Nonprofit BOMESI Is Breaking Down Barriers To Monetization — Kargo](/content/news/black-owned-media-nonprofit-bomesi-is-breaking-down-barriers-to-monetization.html): July 8, 2022 As seen on AdExchanger Brands and tech vendors can do a lot more to make good on their public promises to support diverse and Black-owned media . For example, just changing their payment terms or measuring ROI based on brand lift rather than impressions would go a lo (966 words) - [Google’s antitrust loss could reshape ad tech—how industry leaders are responding — Kargo](/content/news/googles-antitrust-loss-could-reshape-ad-techhow-industry-leaders-are-responding.html): April 17th, 2025 As seen on AdAge Google’s latest antitrust blow sparked celebration among ad tech critics, who saw the ruling as a chance to reshape open web advertising. On Thursday, the tech giant lost part of its second antitrust case, this one having to do with its control of on (1,249 words) - [In the News — Page 4 — Kargo](/content/news/topics/press-releases/page/4/index.html): Kargo products, partnerships, and performance make headlines. Catch the latest here. (203 words) - [How AI is reshaping connected TV ad buying and creative — Kargo](/content/news/how-ai-is-reshaping-connected-tv-ad-buying-and-creative.html): As seen in Ad Age As artificial intelligence becomes embedded across streaming platforms and devices, marketers are beginning to hand over some of their biggest connected TV decisions to machines. Ad tech vendors are automating media planning and buying through AI agents that can purchas (1,093 words) - [How Google Benefits From It's Latest Efforts To Block 'Annoying' Online Ads — Kargo](/content/news/how-google-benefits-from-its-latest-efforts-to-block-annoying-online-ads-1.html): Critics say the search giant’s ad-blocking plan—which will screen out certain types of ads in its Google Chrome browser—is self-serving. (983 words) - [Google’s Move To First-Price Auctions Will Pressure Other DSPs To Compete — Kargo](/content/news/googles-move-to-first-price-auctions-will-pressure-other-dsps-to-compete.html): Google announced last month that it would switch to a first-price auction in Google Ad Manager by the end of 2019. The move brings Google into parity with most demand-side platforms (DSPs) and creates a unified auction from all demand sources, thereby changing the dynamics of the second-price auctio (929 words) - [Back To The Future: Why Contextual Advertising Is Back In Vogue — Kargo](/content/news/back-to-the-future-why-contextual-advertising-is-back-in-vogue.html): By B&T Magazine | April 15, 2021 As seen on B&T The advertising industry is busily preparing for a (not-so-distant) privacy-led future. Google’s decision to deprecate third-party cookies coupled with Apple’s move away from the IDFA means that the idea of ‘tracking’ a use (821 words) - [Media, tech and advertising elite return to Cannes Lions Festival — Kargo](/content/news/cannes-lions-2026-predictions/index.html) (1,235 words) - [‘Travel is the prominent part of your life’: Road warriors adjust to being grounded — Kargo](/content/news/17/index.html): By Kristina Monllos | April 17, 2020 As seen on Digiday When Jessica O’Callaghan unpacked her suitcase on March 12, she didn’t realize that was the last time she’d do so for the foreseeable future. “Normally that suitcase is packed, unpacked and repacked,” said O’Callaghan, (1,095 words) - [Kargo Announces First of Its Kind Partnership with NewsGuard and Industry-Leading Results with Oracle Moat, Validating S — Kargo](/content/news/kargo-announces-first-of-its-kind-partnership-with-newsguard-and-industry-leading-results-with-oracle-moat-validating-supply-quality.html): December 16, 2021 Kargo Announces Partnership with NewsGuard and Top-Notch Performance Across both NewsGuard and Oracle Moat Misinformation Benchmarks Kargo today announced two major content quality milestones with NewsGuard and by Oracle Moat that solidify the company as a leader in fighting m (728 words) - [How AI Will Change Media Planning & Strategy — Kargo](/content/news/how-ai-will-change-media-planning-strategy/index.html): September 30th, 2025 As seen on The Outcome by Attain As AI seeps into many facets of our lives, there have been glimpses of a potential utopia for knowledge workers (putting aside all of the second and third-order effects for a moment). A tedious task that used to take an entire day c (872 words) - [4 Ways The Death Of The Cookie In Chrome Could Affect Marketers — Kargo](/content/news/4-ways-the-death-of-the-cookie-in-chrome-could-affect-marketers.html): By Alison Weissbrot | January 17, 2020 As seen on AdExchanger Ad buyers aren’t thrilled about Google Chrome’s decision to phase out third-party cookies , but they’re thankful it’ll take about two years; Safari and Firefox didn’t extend such a courtesy. During that time, most b (1,276 words) - [Clean Up On Aisle Ad Tech! How We Can Fix The Supply Chain — Kargo](/content/news/clean-up-on-aisle-ad-tech-how-we-can-fix-the-supply-chain.html): July 13, 2021 As seen on B&T In an advertising ecosystem dominated by digital, supply chain issues around cost and transparency are extremely common. In fact, a 2020 study by PwC and the UK’s advertising body the ISBA found that publishers receive just 51 percent of programmatic ad sp (704 words) - [In the News — Page 14 — Kargo](/content/news/page/14/index.html): Kargo products, partnerships, and performance make headlines. Catch the latest here. (173 words) - [From Spam To Security: How The Digital Advertising Industry Is Entering An Era Of Digital Integrity — Kargo](/content/news/from-spam-to-security-how-the-digital-advertising-industry-is-entering-an-era-of-digital-integrity.html): By Thomas Pasquet | February 13, 2020 As seen on Forbes It seems absurd in retrospect, but there was a time not that long ago when young cellphone owners would pay not-insubstantial amounts of money for ringtones. That is, they (922 words) - [In the News — Page 5 — Kargo](/content/news/topics/press-releases/page/5/index.html): Kargo products, partnerships, and performance make headlines. Catch the latest here. 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As we mentally and physically prepare for what could be our new normal for the foreseeable future (724 words) - [Advertising Solutions for Brands | Kargo — Kargo](/content/advertisers/index.html): Grow your brand with Kargo's premium advertising solutions. Reach high-value audiences through breakthrough creative, omnichannel media, retail media, and AI-powered campaign optimization. (514 words) - [BeReal and Kargo Team Up to Bring Authentic Social Engagement to US Advertisers — Kargo](/content/news/bereal-social-kargo-partnership/index.html) (620 words) - [Careers — Kargo](/content/careers/index.html) (393 words) - [How Kargo Pulled Off Its Show With 1,400 Drones at Cannes Lions — Kargo](/content/news/how-kargo-pulled-off-its-show-with-1400-drones-at-cannes-lions.html): June 18th, 2024 As featured on Adweek Perhaps the only way to top a drone show at Cannes Lions is to make an even bigger drone show. That was Kargo CEO and founder Harry Kargman’s philosophy as the ad solutions company supersized its Cannes drone show from 600 drones last year to 1,400 thi (400 words) - [Adobe, Soundcloud, Disney and Spectrum are 2024 Digiday Technology Awards winners — Kargo](/content/news/adobe-soundcloud-disney-and-spectrum-are-2024-digiday-technology-awards-winners.html): September 10, 2024 As seen on Digiday This year’s Digiday Technology Awards winners highlighted how companies are continuing to use AI tools to enhance personalized experiences across platforms and channels. Among the prevalent themes this year were advanced e-commerce technologies, includin (781 words) - [Customer data in a post-DMP marketplace — Kargo](/content/news/customer-data-in-a-post-dmp-marketplace/index.html): By Alex Mcllvenny | February , 2020 As seen on Digiday We’ve come to the end of a cycle in adtech, where past technologies will give way to privacy-compliant solutions. Data protection laws, such as GDPR and CCPA, are creating numerous challenges. However, while some adtech and martech p (1,069 words) - [Goodbye Third-Party Cookies: It’s Time For High Quality, Creative Digital Ads To Shine — Kargo](/content/news/goodbye-third-party-cookies-its-time-for-high-quality-creative-digital-ads-to-shine.html): By Mumbrella | June 28, 2021 As seen on Mumbrella For a long time, digital ads have been relegated to a creative afterthought, with automation and batch processing taking the place of high quality, creatively-driven work. But with the deprecation of cookies and changes to IDFA targeting (802 words) - [How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers — Kargo](/content/news/how-brands-can-use-throwbacks-to-evoke-nostalgia-among-consumers.html): Stranger Things leaves a goal to aspire toward. (678 words) - [Advertising Should Make an Impression On a person, Not Just Serve an Impression To a Person — Kargo](/content/news/advertising-should-make-an-impression-on-a-person-not-just-serve-an-impression-to-a-person.html): Today’s advertising models often focus on outcome-driven KPIs that help to optimize a campaign tactical effectiveness but do little to improve overall strategy. 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But, even more disheartening, is the fact that premium publishers are losing significant budgets to made-f (643 words) - [How Danone and Discover Are Supporting Diverse Publishers — Kargo](/content/news/how-danone-and-discover-are-supporting-diverse-publishers.html): June 20, 2023 As featured on Adweek The yogurt brand aims to direct 5% of total media spend toward diverse-owned platforms this year Consumer packaged goods brand Danone North America and credit card firm Discover have joined advertising platform Kargo’s Multicultural Conten (770 words) - [From Endorsements to Empires: Why Marketers Must Rethink the Creator Economy — Kargo](/content/news/amplifying-diverse-voices-how-kargos-mca-program-funds-diverse-owned-media-jxnrx.html): June 26th, 2025 As seen on Cynopsis After a week on the ground at Cannes Lions, one thing is clear: creators have arrived not just as influencers, but as institutions. The Croisette was crawling with them—Pookie, Alix Earle, Jake Shane, and countless others—blurring the lines between c (477 words) - [Google Extends A Hand To Programmatic As Its Privacy Rules Shake Up The Industry — Kargo](/content/news/google-extends-a-hand-to-programmatic-as-its-privacy-rules-shake-up-the-industry.html): By James Hercher | January 30, 2020 As seen on AdExchanger As Google’s new data privacy policies roil the industry, the company’s ad tech and ad network businesses appear to becoming more open to industry collaboration in response. 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But brands were limited in their ad format and measurement options, whic (721 words) - [Connected TV Advertising Solutions | Kargo — Kargo](/content/solutions-ctv/index.html): Reach engaged audiences with Kargo's connected TV advertising solutions. Combine premium streaming inventory, high-impact creative, and data-driven targeting to drive measurable campaign performance. (466 words) - [CPG Ads Next To Upbeat Articles Perform 50% Better, Sentiment Analysis Finds — Kargo](/content/news/cpg-ads-next-to-upbeat-articles-perform-50-better-sentiment-analysis-finds.html): Upbeat articles on publisher websites spur more than 50% higher engagement for ad placements by CPG and entertainment brands, according to a sentiment study by mobile advertising platform Kargo shared with Mobile Marketer. (497 words) - [How Do Foldable Screens Impact Mobile Advertising? — Kargo](/content/news/how-do-foldable-screens-impact-mobile-advertising/index.html): Innovation in advertising takes many forms. As more content consumption moves to smaller devices, having the ability to transform those small screen experiences into larger, more immersive ones will be critical to the future of advertising. (470 words) - [Kargo Announces The Editorial Endeavor To Support Professional Journalism and Editorial Content — Kargo](/content/news/editorial-endeavor/index.html): Kargo announces a partnership with the AMP Project to offer media buyers access to a selection of Kargo’s mobile optimized ad product suite. 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(742 words) - [Staff Software Engineer (Backend) — Kargo](/content/careers/5107729007/index.html): Who We Are Kargo creates powerful moments of connection between brands and consumers to build businesses. Every day, our 600+ employees work to radically raise (621 words) - [Social Advertising Solutions | Kargo — Kargo](/content/solutions-social/index.html): Extend your campaigns with Kargo's social advertising solutions. Deliver platform-native creative and premium social experiences that increase engagement and campaign performance. (299 words) - [Kargo’s Fabrik Launches as First Online Video Player Integrated with Amazon Publisher Services’ Connections Marketplace — Kargo](/content/news/kargos-fabrik-launches-as-first-online-video-player-integrated-with-amazon-publisher-services-connections-marketplace.html): November 21st, 2024 Fabrik allows publishers to choose to prioritize their own video content or receive Kargo’s unique demand via the ad unit. Kargo, a leading innovator in mobile and CTV advertising, is pleased to announce that Fabrik has proudly launched as the first online video player on A (278 words) - [Emerging Digital Advertising Solutions | Kargo — Kargo](/content/solutions-emerging-platforms/index.html): Stay ahead of what's next with Kargo's emerging digital advertising solutions. Reach audiences across innovative platforms with premium creative and omnichannel campaign execution. (355 words) - [Manager, Client Services — Kargo](/content/careers/5167324007/index.html): Who We Are Kargo creates powerful moments of connection between brands and consumers to build businesses. Every day, our 600+ employees work to radically raise (534 words) - [clean.io and Kargo Partnership Delivers Enhanced Malvertising Protection for the Mobile Advertising Ecosystem — Kargo](/content/news/cleanio-and-kargo-partnership-delivers-enhanced-malvertising-protection-for-the-mobile-advertising-ecosystem.html): March 16, 2021 As featured in Advertising Report clean.io , the rapidly emerging global leader in malvertising prevention for publishers and platforms, and Kargo, the leader in mobile advertising, today announced a partnership aimed at preserving publisher revenue while ensuring t (250 words) - [Senior Data Engineer — Kargo](/content/careers/4788311007/index.html): Who We Are Kargo creates powerful moments of connection between brands and consumers to build businesses. Every day, our 600+ employees work to radically raise (572 words) - [Advertising Week report: Viewability alone can't predict ad effectiveness — Kargo](/content/news/advertising-week-report-viewability-alone-cant-predict-ad-effectiveness.html): Viewability has become the de-facto metric for marketers for measuring the effectiveness of digital ad campaigns, but new research revealed at Advertising Week in New York City indicates that it is an imperfect one when considered on its own. (549 words) - [Albertsons pilots dynamic ads across Facebook and Instagram — Kargo](/content/news/albertsons-pilots-dynamic-ads-across-facebook-and-instagram.html): July 12, 2023 As featured on Chain Store Age Albertsons Companies is shaking up its digital circular. The grocery giant is partnering with Meta and digital marketing platform Kargo to pilot the replacement of traditional digital circular ads with dynamic ad campaigns run across Facebook and (435 words) - [Senior Solutions Architect — Kargo](/content/careers/5030393007/index.html): Who We Are Kargo creates powerful moments of connection between brands and consumers to build businesses. Every day, our 600+ employees work to radically raise (608 words) - [Attain, Kargo, and SmartCommerce Win ADWEEK’s 2025 Media Plan of the Year Award for Best Use of Insights — Kargo](/content/news/attain-kargo-and-smartcommerce-win-adweeks-2025-media-plan-of-the-year-award-for-best-use-of-insights.html): August 5th, 2025 Attain, a leading permissioned commerce data company that powers real-time purchase measurement and sales outcome signals for brands, in partnership with Kargo, the leading commerce media exchange that helps retailers and product suppliers optimize online and offline conversions, (311 words) - [Coalition for Better Ads Launches New Certification Programme — Kargo](/content/news/coalition-for-better-ads-launches-new-certification-programme.html): By Gabbie Fernie | May 12, 2021 As seen on Mobile Marketing Magazine The Coalition for Better Ads has introduced a new programme to review online ad experiences sold in the market and validate their compliance with Better Ads Standards . 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(44 words) ## Listings & Categories - [blog/author/john-randolph/page/1/index.html](/content/blog/author/john-randolph/page/1/index.html) (38 words) - [blog/author/mikmak/page/1/index-2.html](/content/blog/author/mikmak/page/1/index-2.html) (38 words) - [blog/author/seeher/page/1/index-2.html](/content/blog/author/seeher/page/1/index-2.html) (38 words) - [blog/author/troy-troutner/page/1/index-2.html](/content/blog/author/troy-troutner/page/1/index-2.html) (38 words) - [Kargo Blog | John Randolph](/content/blog/author/john-randolph/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (109 words) - [Kargo Blog | Troy Troutner](/content/blog/author/troy-troutner/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. 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(135 words) - [Kargo Blog | Paola Conery](/content/blog/author/paola-conery/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (120 words) - [Kargo Blog | AJ Mathew](/content/blog/author/aj-mathew/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (176 words) - [Kargo Blog | Kentaro Oi](/content/blog/author/kentaro-oi/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (96 words) - [blog/author/james-falzone/page/1/index-2.html](/content/blog/author/james-falzone/page/1/index-2.html) (38 words) - [Kargo Blog | Paola Conery](/content/blog/author/paola-conery/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (50 words) - [Kargo Blog | Ed Romaine](/content/blog/author/ed-romaine/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (110 words) - [Kargo Blog | Eric Hoffert](/content/blog/author/eric-hoffert/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. 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Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (120 words) - [Kargo Blog | Performance (3)](/content/blog/tag/performance/page/3/index.html): Performance | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (3) (303 words) - [Kargo Blog | Lauren O' Keefe Hendricks](/content/blog/author/lauren-o-keefe-hendricks/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (110 words) - [Kargo Blog | Digital Advertising (6)](/content/blog/tag/digital-advertising/page/6/index.html): Digital Advertising | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (6) (72 words) - [Kargo Blog | Craig Wilmott](/content/blog/author/craig-wilmott/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (106 words) - [Kargo Blog | Chris Keune](/content/blog/author/chris-keune/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (412 words) - [Kargo Blog | Austin Gilliland & David Jacobowitz](/content/blog/author/austin-gilliland-david-jacobowitz/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (124 words) - [Kargo Blog | Haley Massa](/content/blog/author/haley-massa/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (110 words) - [blog/tag/knowledge/page/1/index-2.html](/content/blog/tag/knowledge/page/1/index-2.html) (38 words) - [Kargo Blog | Performance](/content/blog/tag/performance/page/0/index.html): Performance | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (459 words) - [Kargo Blog | Tal Ackerman](/content/blog/author/tal-ackerman/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (122 words) - [blog/tag/mobileads/page/1/index-2.html](/content/blog/tag/mobileads/page/1/index-2.html) (38 words) - [Kargo Blog | Austin Gilliland & David Jacobowitz](/content/blog/author/austin-gilliland-david-jacobowitz/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (102 words) - [blog/tag/cookies/page/1/index-2.html](/content/blog/tag/cookies/page/1/index-2.html) (38 words) - [Kargo Blog | Adrienne Ross](/content/blog/author/adrienne-ross/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (86 words) - [blog/tag/apac/page/1/index-2.html](/content/blog/tag/apac/page/1/index-2.html) (38 words) - [Kargo Blog | Haley Massa](/content/blog/author/haley-massa/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (102 words) - [blog/tag/kargoknowledge/page/1/index-2.html](/content/blog/tag/kargoknowledge/page/1/index-2.html) (38 words) - [blog/author/stephen-millea/page/1/index-2.html](/content/blog/author/stephen-millea/page/1/index-2.html) (38 words) - [Kargo Blog | Jaret Watkins](/content/blog/author/jaret-watkins/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (114 words) - [Kargo Blog | Jaret Watkins](/content/blog/author/jaret-watkins/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (108 words) - [Kargo Blog | Adrienne Ross](/content/blog/author/adrienne-ross/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (102 words) - [Kargo Blog | Demand Partnerships](/content/blog/author/demand-partnerships/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (280 words) - [Kargo Blog | Elaine Divelbliss](/content/blog/author/elaine-divelbliss/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (98 words) - [blog/tag/ad-serving/page/1/index-2.html](/content/blog/tag/ad-serving/page/1/index-2.html) (38 words) - [blog/author/rosie-damato-katherine-richter-1/page/1/index-2.html](/content/blog/author/rosie-damato-katherine-richter-1/page/1/index-2.html) (38 words) - [Kargo Blog | Elaine Divelbliss](/content/blog/author/elaine-divelbliss/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (99 words) - [Kargo Blog | Michael Shaughnessy](/content/blog/author/michael-shaughnessy/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (292 words) - [Kargo Blog | Francesca Bacardi](/content/blog/author/francesca/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (180 words) - [Kargo Blog | Francesca Bacardi](/content/blog/author/francesca/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (187 words) - [blog/tag/scale/page/1/index-2.html](/content/blog/tag/scale/page/1/index-2.html) (38 words) - [Kargo Blog | Jason Lotkowictz](/content/blog/author/jason-lotkowictz/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (110 words) - [blog/author/kentaro-oi/page/1/index-2.html](/content/blog/author/kentaro-oi/page/1/index-2.html) (38 words) - [blog/author/ashley-hurwitz/page/1/index-2.html](/content/blog/author/ashley-hurwitz/page/1/index-2.html) (38 words) - [Kargo Blog | Michael Shaughnessy (2)](/content/blog/author/michael-shaughnessy/page/2/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (2) (205 words) - [blog/author/rhea-rizk/page/1/index-2.html](/content/blog/author/rhea-rizk/page/1/index-2.html) (38 words) - [blog/author/mitch-krumm/page/1/index-2.html](/content/blog/author/mitch-krumm/page/1/index-2.html) (38 words) - [Kargo Blog | Alexandria Brown](/content/blog/author/alexandria-brown/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (90 words) - [blog/tag/digital-advertising/page/1/index-2.html](/content/blog/tag/digital-advertising/page/1/index-2.html) (38 words) - [Kargo Blog | Creative (2)](/content/blog/tag/creative/page/2/index.html): Creative | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (2) (451 words) - [Kargo Blog | Abe Storey](/content/blog/author/abe-storey/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (136 words) - [blog/author/beet-tv.html](/content/blog/author/beet-tv.html) (38 words) - [Kargo Blog | Scott Johnson](/content/blog/author/scott-johnson/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (161 words) - [Kargo Blog | Alexandria Brown](/content/blog/author/alexandria-brown/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. 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Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (211 words) - [Kargo Blog | Jason Lotkowictz](/content/blog/author/jason-lotkowictz/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (113 words) - [Kargo Blog | Meredith Lightstone](/content/blog/author/meredith-lightstone/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (86 words) - [Kargo Blog | Harry Kargman](/content/blog/author/harry-kargman/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (287 words) - [blog/author/kargo/page/1/index-2.html](/content/blog/author/kargo/page/1/index-2.html) (38 words) - [Kargo Blog | Harry Kargman](/content/blog/author/harry-kargman/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (268 words) - [Kargo Blog | Jennifer Churchill](/content/blog/author/jennifer-churchill/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (112 words) - [Kargo Blog | Pub Squad](/content/blog/author/pub-squad/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (127 words) - [Kargo Blog | Jennifer Churchill](/content/blog/author/jennifer-churchill/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (102 words) - [Kargo Blog | Rosie D'Amato & Katherine Richter](/content/blog/author/rosie-damato-katherine-richter-1/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (134 words) - [Kargo Blog | Krystle Blume](/content/blog/author/krystle-blume/index.html): National Director, Campaign Management (124 words) - [Kargo Blog | Brittany Spicer](/content/blog/author/brittany-spicer/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (160 words) - [Kargo Blog | Abe Storey](/content/blog/author/abe-storey/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (103 words) - [Kargo Blog | Bailey Moore](/content/blog/author/bailey-moran/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (375 words) - [Kargo Blog | Pub Squad](/content/blog/author/pub-squad/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (108 words) - [blog/author/kargo-design-team/page/1/index-2.html](/content/blog/author/kargo-design-team/page/1/index-2.html) (38 words) - [Kargo Blog | Brittany Bobo](/content/blog/author/brittany-bobo/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (152 words) - [Kargo Blog | Billie Hirsh](/content/blog/author/billie-hirsh/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (141 words) - [Kargo Blog | Ad Tech (2)](/content/blog/tag/ad-tech/page/2/index.html): Ad Tech | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (2) (540 words) - [Kargo Blog | Bailey Moore](/content/blog/author/bailey-moran/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (384 words) - [blog/tag/fraud/page/1/index-2.html](/content/blog/tag/fraud/page/1/index-2.html) (38 words) - [Kargo Blog | Brittany Bobo](/content/blog/author/brittany-bobo/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (160 words) - [Kargo Blog | Elisa Malojer](/content/blog/author/elisa-malojer/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (102 words) - [Kargo Blog | Ashesh Mazumdar](/content/blog/author/ashesh-mazumdar/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. 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Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (340 words) - [Kargo Blog | Michael Schindler](/content/blog/author/michael-schindler/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (94 words) - [Kargo Blog | Austin Gilliland](/content/blog/author/austin-gilliland/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (340 words) - [Kargo Blog | Michael Schindler](/content/blog/author/michael-schindler/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (74 words) - [Kargo Blog | Mitch Krumm](/content/blog/author/mitch-krumm/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (122 words) - [Kargo Blog | Majid Baber](/content/blog/author/majid-baber/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (116 words) - [Kargo Blog | Insider](/content/blog/tag/insider/page/0/index.html): Insider | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (447 words) - [Kargo Blog | Programmatic](/content/blog/tag/programmatic/page/0/index.html): Programmatic | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (470 words) - [Kargo Blog | Rob Leach](/content/blog/author/rob-leach/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (104 words) - [Kargo Blog | Majid Baber](/content/blog/author/majid-baber/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. 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(2) (246 words) - [blog/tag/snap/page/1/index-2.html](/content/blog/tag/snap/page/1/index-2.html) (38 words) - [Kargo Blog | Mitch Krumm](/content/blog/author/mitch-krumm/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (122 words) - [Kargo Blog | Creative](/content/blog/tag/creative/page/1/index.html): Creative | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (223 words) - [Kargo Blog | Insider (3)](/content/blog/tag/insider/page/3/index.html): Insider | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (3) (208 words) - [Kargo Blog | Isabel Sackner-Bernstein](/content/blog/author/isabel-sackner-bernstein/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (162 words) - [Kargo Blog | Jessica Pellen](/content/blog/author/jessica-pellen/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (134 words) - [Kargo Blog | David Naffis](/content/blog/author/david-naffis/index.html): Get the latest updates from Kargo on our Advertising Technology blog. 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Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (2) (305 words) - [Kargo Blog | Ben Raifman](/content/blog/author/ben-raifman/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (72 words) - [Kargo Blog | Ad Tech](/content/blog/tag/ad-tech/page/0/index.html): Ad Tech | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (377 words) - [Kargo Blog | Alena Morris](/content/blog/author/alena-morris/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (208 words) - [Kargo Blog | Creative](/content/blog/tag/creative/page/0/index.html): Creative | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (357 words) - [Kargo Blog | Ad Tech](/content/blog/tag/ad-tech/page/1/index.html): Ad Tech | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (377 words) - [Kargo Blog | Publishers](/content/blog/tag/publishers/page/0/index.html): Publishers | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (442 words) - [Kargo Blog | Programmatic](/content/blog/tag/programmatic/page/1/index.html): Programmatic | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (233 words) - [Kargo Blog | Ben Raifman](/content/blog/author/ben-raifman/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (72 words) - [Kargo Blog | Ad Tech (3)](/content/blog/tag/ad-tech/page/3/index.html): Ad Tech | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (3) (277 words) - [Kargo Blog | Alena Morris](/content/blog/author/alena-morris/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (209 words) - [Kargo Blog | Becca Poeta](/content/blog/author/becca-poeta/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (183 words) - [Kargo Blog | James Falzone & Natasha Super](/content/blog/author/james-falzone-natasha-super/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (134 words) - [Kargo Blog | James Falzone](/content/blog/author/james-falzone/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (78 words) - [Kargo Blog | Bradley Umane](/content/blog/author/bradley-umane/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (370 words) - [Kargo Blog | Knowledge](/content/blog/tag/knowledge/page/0/index.html): Knowledge | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (402 words) - [Kargo Blog | Kargo Design Team](/content/blog/author/kargo-design-team/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (112 words) - [blog/tag/keepitclean/page/1/index-2.html](/content/blog/tag/keepitclean/page/1/index-2.html) (38 words) - [Kargo Blog | Publishers](/content/blog/tag/publishers/page/1/index.html): Publishers | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (448 words) - [Kargo Blog | Rosie D'Amato & Katherine Richter](/content/blog/author/rosie-damato-katherine-richter-1/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (121 words) - [Kargo Blog | Alexandria Brown](/content/blog/author/alexandria-brown/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (76 words) - [Kargo Blog | Kargo Design Team](/content/blog/author/kargo-design-team/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (109 words) - [Kargo Blog | Rhea Rizk](/content/blog/author/rhea-rizk/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (248 words) - [Kargo Blog | Kargo Insider](/content/blog/author/kargo-insider/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (498 words) - [Kargo Blog | Becca Poeta](/content/blog/author/becca-poeta/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (131 words) - [Kargo Blog | Ad Serving](/content/blog/tag/ad-serving/page/0/index.html): Ad Serving | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (487 words) - [Kargo Blog | Ad Serving](/content/blog/tag/ad-serving/page/1/index.html): Ad Serving | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (487 words) - [Kargo Blog | Ad Tech (4)](/content/blog/tag/ad-tech/page/4/index.html): Ad Tech | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (4) (70 words) - [Kargo Blog | Francesca Bacardi](/content/blog/author/francesca/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (186 words) - [Kargo Blog | Rhea Rizk](/content/blog/author/rhea-rizk/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (248 words) - [Kargo Blog | Melyssa Cramer](/content/blog/author/melyssa-cramer/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (156 words) - [blog/tag/kargo/page/1/index-2.html](/content/blog/tag/kargo/page/1/index-2.html) (38 words) - [Kargo Blog | Ashley Hurwitz](/content/blog/author/ashley-hurwitz/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (296 words) - [Kargo Blog | Scale](/content/blog/tag/scale/page/1/index.html): Scale | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (274 words) - [Kargo Blog | Kentaro Oi](/content/blog/author/kentaro-oi/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (124 words) - [blog/tag/featured/page/1/index-2.html](/content/blog/tag/featured/page/1/index-2.html) (38 words) - [Kargo Blog | Scale](/content/blog/tag/scale/page/0/index.html): Scale | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (299 words) - [Kargo Blog | Digital Advertising (2)](/content/blog/tag/digital-advertising/page/2/index.html): Digital Advertising | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (2) (533 words) - [Kargo Blog | Brand Safe](/content/blog/tag/brand-safe/page/0/index.html): Brand Safe | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (244 words) - [Kargo Blog | Publishers (2)](/content/blog/tag/publishers/page/2/index.html): Publishers | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (2) (126 words) - [Kargo Blog | Scott Johnson](/content/blog/author/scott-johnson/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (154 words) - [Kargo Blog | Digital Advertising (3)](/content/blog/tag/digital-advertising/page/3/index.html): Digital Advertising | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (3) (417 words) - [Kargo Blog | Jason Lotkowictz](/content/blog/author/jason-lotkowictz/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (81 words) - [Kargo Blog | Ad Serving (2)](/content/blog/tag/ad-serving/page/2/index.html): Ad Serving | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (2) (111 words) - [Kargo Blog | Jennifer Churchill](/content/blog/author/jennifer-churchill/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (92 words) - [Kargo Blog | Digital Advertising](/content/blog/tag/digital-advertising/page/0/index.html): Digital Advertising | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (462 words) - [Kargo Blog | Kargo](/content/blog/tag/kargo/page/1/index.html): Kargo | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (470 words) - [Kargo Blog | Brand Safe](/content/blog/tag/brand-safe/page/1/index.html): Brand Safe | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (255 words) - [Kargo Blog | Digital Advertising (4)](/content/blog/tag/digital-advertising/page/4/index.html): Digital Advertising | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (4) (445 words) - [Kargo Blog | Kargo](/content/blog/author/kargo/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (213 words) - [Kargo Blog | Rosie D'Amato & Katherine Richter](/content/blog/author/rosie-damato-katherine-richter-1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (130 words) - [Kargo Blog | Abe Storey](/content/blog/author/abe-storey/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (103 words) - [Kargo Blog | Digital Advertising](/content/blog/tag/digital-advertising/page/1/index.html): Digital Advertising | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (428 words) - [Kargo Blog | KargoKnowledge](/content/blog/tag/kargoknowledge/page/1/index.html): KargoKnowledge | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (519 words) - [Kargo Blog | KargoKnowledge (2)](/content/blog/tag/kargoknowledge/page/2/index.html): KargoKnowledge | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (2) (448 words) - [Kargo Blog | Pub Squad](/content/blog/author/pub-squad/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (112 words) - [Kargo Blog | Kargo](/content/blog/author/kargo/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (205 words) - [Kargo Blog | Harry Kargman](/content/blog/author/harry-kargman/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (288 words) - [Kargo Blog | Tanuj Joshi](/content/blog/author/tanuj-joshi/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (124 words) - [Kargo Blog | Michael Shaughnessy](/content/blog/author/michael-shaughnessy/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (398 words) - [Kargo Blog | Joshua Blum](/content/blog/author/joshua-blum/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (126 words) - [Kargo Blog | Kargo Diversity & Inclusion Team](/content/blog/author/kargo-diversity-inclusion-team/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (216 words) - [Kargo Blog | Mobile](/content/blog/tag/mobile/page/0/index.html): Mobile | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (386 words) - [Kargo Blog | Melyssa Cramer](/content/blog/author/melyssa-cramer/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (149 words) - [Kargo Blog | Addressable](/content/blog/tag/addressable/page/1/index.html): Addressable | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (272 words) - [Kargo Blog | Kentaro Oi](/content/blog/author/kentaro-oi/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (116 words) - [Kargo Blog | Paola Conery](/content/blog/author/paola-conery/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (119 words) - [Kargo Blog | Ashley Hurwitz](/content/blog/author/ashley-hurwitz/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (305 words) - [Kargo Blog | Bradley Umane](/content/blog/author/bradley-umane/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (352 words) - [Kargo Blog | Joe Lanzerotti](/content/blog/author/joe-lanzerotti/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (200 words) - [Kargo Blog | Addressable](/content/blog/tag/addressable/page/0/index.html): Addressable | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (236 words) - [Kargo Blog | Kargo Research](/content/blog/author/kargo-research/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (77 words) - [Kargo Blog | Kargo](/content/blog/tag/kargo/page/0/index.html): Kargo | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (77 words) - [Kargo Blog | AJ Mathew](/content/blog/author/aj-mathew/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (194 words) - [Kargo Blog | Featured](/content/blog/tag/featured/page/0/index.html): Featured | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (204 words) - [Kargo Blog | Ed Romaine](/content/blog/author/ed-romaine/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (126 words) - [Kargo Blog | Lauren O' Keefe Hendricks](/content/blog/author/lauren-o-keefe-hendricks/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (123 words) - [Kargo Blog | David Jacobowitz](/content/blog/author/david-jacobowitz/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (303 words) - [Kargo Blog | Elisa Malojer](/content/blog/author/elisa-malojer/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (125 words) - [Kargo Blog | Joe Lanzerotti](/content/blog/author/joe-lanzerotti/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (197 words) - [Kargo Blog | commerce](/content/blog/tag/commerce/page/0/index.html): commerce | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (110 words) - [Kargo Blog | Eric Hoffert](/content/blog/author/eric-hoffert/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (79 words) - [Kargo Blog | Jeremy Sadwith](/content/blog/author/jeremy-sadwith/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (150 words) - [Kargo Blog | Digital Advertising (5)](/content/blog/tag/digital-advertising/page/5/index.html): Digital Advertising | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (5) (72 words) - [Kargo Blog | Tal Almany](/content/blog/author/tal-almany/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (167 words) - [Kargo Blog | Craig Wilmott](/content/blog/author/craig-wilmott/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (110 words) - [Kargo Blog | Mobile (3)](/content/blog/tag/mobile/page/3/index.html): Mobile | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (3) (366 words) - [Kargo Blog | James Falzone](/content/blog/author/james-falzone/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (81 words) - [Kargo Blog | James Falzone & Natasha Super](/content/blog/author/james-falzone-natasha-super/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (115 words) - [Kargo Blog | Mobile (2)](/content/blog/tag/mobile/page/2/index.html): Mobile | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (2) (446 words) - [Kargo Blog | mobileads](/content/blog/tag/mobileads/page/1/index.html): mobileads | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (144 words) - [Kargo Blog | Austin Gilliland & David Jacobowitz](/content/blog/author/austin-gilliland-david-jacobowitz/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (116 words) - [Kargo Blog | Kargo Insider](/content/blog/author/kargo-insider/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (505 words) - [Kargo Blog | Haley Massa](/content/blog/author/haley-massa/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (121 words) - [Kargo Blog | Adrienne Ross](/content/blog/author/adrienne-ross/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (94 words) - [Kargo Blog | commerce](/content/blog/tag/commerce/page/1/index.html): commerce | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (70 words) - [Kargo Blog | Jaret Watkins](/content/blog/author/jaret-watkins/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (113 words) - [Kargo Blog | Performance](/content/blog/tag/performance/index.html): Performance | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (444 words) - [Kargo Blog | mobileads](/content/blog/tag/mobileads/page/0/index.html): mobileads | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (164 words) - [Kargo Blog | cookies](/content/blog/tag/cookies/page/0/index.html): cookies | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (163 words) - [Kargo Blog | Elaine Divelbliss](/content/blog/author/elaine-divelbliss/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (80 words) - [Kargo Blog | Mobile](/content/blog/tag/mobile/page/1/index.html): Mobile | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (353 words) - [Kargo Blog | APAC](/content/blog/tag/apac/page/0/index.html): APAC | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (85 words) - [Kargo Blog | APAC](/content/blog/tag/apac/page/1/index.html): APAC | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (76 words) - [Kargo Blog | Stephen Millea](/content/blog/author/stephen-millea/page/0/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (101 words) - [Kargo Blog | Featured](/content/blog/tag/featured/page/1/index.html): Featured | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (148 words) - [Kargo Blog | KargoKnowledge](/content/blog/tag/kargoknowledge/page/0/index.html): KargoKnowledge | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (479 words) - [Kargo Blog | Chris Keune](/content/blog/author/chris-keune/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (202 words) - [Kargo Blog | Ashesh Mazumdar](/content/blog/author/ashesh-mazumdar/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (103 words) - [Kargo Blog | Brittany Bobo](/content/blog/author/brittany-bobo/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (151 words) - [Kargo Blog | Michael Schindler](/content/blog/author/michael-schindler/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (74 words) - [Kargo Blog | Majid Baber](/content/blog/author/majid-baber/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (110 words) - [Kargo Blog | Billie Hirsh](/content/blog/author/billie-hirsh/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (212 words) - [Kargo Blog | cookies](/content/blog/tag/cookies/page/1/index.html): cookies | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (112 words) - [Kargo Blog | Brittany Spicer](/content/blog/author/brittany-spicer/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (156 words) - [Kargo Blog | fraud](/content/blog/tag/fraud/page/0/index.html): fraud | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (134 words) - [Kargo Blog | Mitch Krumm](/content/blog/author/mitch-krumm/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (122 words) - [Kargo Blog | Bailey Moore](/content/blog/author/bailey-moran/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (355 words) - [Kargo Blog | Jeremy Sadwith](/content/blog/author/jeremy-sadwith/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (150 words) - [Kargo Blog | Rob Leach](/content/blog/author/rob-leach/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (134 words) - [Kargo Blog | Stephen Millea](/content/blog/author/stephen-millea/page/1/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (128 words) - [Kargo Blog | Ben Raifman](/content/blog/author/ben-raifman/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (72 words) - [Kargo Blog | James Falzone](/content/blog/author/james-falzone/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (84 words) - [Kargo Blog | snap](/content/blog/tag/snap/page/0/index.html): snap | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (85 words) - [Kargo Blog | James Falzone & Natasha Super](/content/blog/author/james-falzone-natasha-super/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (114 words) - [Kargo Blog | Creative](/content/blog/tag/creative/index.html): Creative | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (390 words) - [Kargo Blog | Insider](/content/blog/tag/insider/index.html): Insider | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (457 words) - [Kargo Blog | Austin Gilliland](/content/blog/author/austin-gilliland/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (334 words) - [Kargo Blog | Kargo Design Team](/content/blog/author/kargo-design-team/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (117 words) - [Kargo Blog | Becca Poeta](/content/blog/author/becca-poeta/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (151 words) - [Kargo Blog | fraud](/content/blog/tag/fraud/page/1/index.html): fraud | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (134 words) - [Kargo Blog | snap](/content/blog/tag/snap/page/1/index.html): snap | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (79 words) - [Kargo Blog | keepitclean](/content/blog/tag/keepitclean/page/1/index.html): keepitclean | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (100 words) - [Kargo Blog | keepitclean](/content/blog/tag/keepitclean/page/0/index.html): keepitclean | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (94 words) - [Kargo Blog | Alena Morris](/content/blog/author/alena-morris/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (209 words) - [Kargo Blog | Ad Tech](/content/blog/tag/ad-tech/index.html): Ad Tech | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (393 words) - [Kargo Blog | Programmatic](/content/blog/tag/programmatic/index.html): Programmatic | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (217 words) - [Kargo Blog | Rhea Rizk](/content/blog/author/rhea-rizk/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (242 words) - [Kargo Blog | Publishers](/content/blog/tag/publishers/index.html): Publishers | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (447 words) - [Kargo Blog | Knowledge](/content/blog/tag/knowledge/index.html): Knowledge | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (402 words) - [Kargo Blog | Brand Safe](/content/blog/tag/brand-safe/index.html): Brand Safe | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (273 words) - [Kargo Blog | Ad Serving](/content/blog/tag/ad-serving/index.html): Ad Serving | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (481 words) - [Kargo Blog | Scale](/content/blog/tag/scale/index.html): Scale | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (273 words) - [Kargo Blog | Kargo](/content/blog/author/kargo/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (216 words) - [Kargo Blog | Addressable](/content/blog/tag/addressable/index.html): Addressable | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (262 words) - [Kargo Blog | Kargo](/content/blog/tag/kargo/index.html): Kargo | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (472 words) - [Kargo Blog | Digital Advertising](/content/blog/tag/digital-advertising/index.html): Digital Advertising | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (260 words) - [Kargo Blog | Joe Lanzerotti](/content/blog/author/joe-lanzerotti/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (194 words) - [Kargo Blog | commerce](/content/blog/tag/commerce/index.html): commerce | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (119 words) - [Kargo Blog | KargoKnowledge](/content/blog/tag/kargoknowledge/index.html): KargoKnowledge | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (71 words) - [Kargo Blog | Featured](/content/blog/tag/featured/index.html): Featured | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (186 words) - [Kargo Blog | Stephen Millea](/content/blog/author/stephen-millea/index.html): Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (103 words) - [Kargo Blog | APAC](/content/blog/tag/apac/index.html): APAC | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (139 words) - [Kargo Blog | mobileads](/content/blog/tag/mobileads/index.html): mobileads | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (164 words) - [Kargo Blog | Mobile](/content/blog/tag/mobile/index.html): Mobile | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (354 words) - [Kargo Blog | cookies](/content/blog/tag/cookies/index.html): cookies | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (163 words) - [Kargo Blog | snap](/content/blog/tag/snap/index.html): snap | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (129 words) - [Kargo Blog | keepitclean](/content/blog/tag/keepitclean/index.html): keepitclean | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (101 words) - [Kargo Blog | fraud](/content/blog/tag/fraud/index.html): fraud | Get the latest updates from Kargo on our Advertising Technology blog. Discover ad tech industry news, important insights from experts, and thought leadership pieces across all screens from smartphones to smart TVs. (124 words) ## About Pages - [About Kargo | Innovating Premium Digital Advertising — Kargo](/content/about/index.html): Learn about Kargo's mission to transform digital advertising through premium media, breakthrough creative, AI-powered technology, and solutions that help brands drive measurable results. (350 words) ## Resources - [Full Page Index](/index.html): Browse all cached pages with rich metadata - [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines - [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery - [Robots.txt](/robots.txt): Crawler directives