news/
193 pages · Updated July 25, 2026
Pages
- Media, ad execs and celebs return to Cannes Lions — Kargo
- Yasss! Part Two Of The B&T Awards 2021 Shortlist Is Here! — Kargo
- In the News — Page 8 — Kargo
- How Context, Commerce And Creative Deliver New Opportunities For Advertisers — Kargo
- In the News — Page 9 — Kargo
- In the News — Page 10 — Kargo
- In the News — Page 11 — Kargo
- In the News — Page 5 — Kargo
- In the News — Page 2 — Kargo
- In the News — Page 4 — Kargo
- ‘The year of implementation’: How marketers are leveraging AI on mobile — Kargo
- Kargo Reports, Viewability Does Not Directly Affect Memorability and Visibility for Digital Ads — Kargo
- In the News — Page 6 — Kargo
- In the News — Page 13 — Kargo
- In the News — Page 3 — Kargo
- In the News — Kargo
- Kargo Raises the Bar in CTV, Surpassing Attention Benchmarks Set by Leading Platforms, TVision Study Reveals — Kargo
- Kargo Unveils Its New Fabrik Publishing System — Kargo
- In the News — Page 7 — Kargo
- In the News — Page 12 — Kargo
- Kargo Unveils Revolutionary CTV Transparency Product for Advertisers — Kargo
- Kargo Welcomes Neill Pitt as ANZ Sales Director, Setting Course for Growth — Kargo
- Kargo Unveils Attention Advertising Offering Across APAC — Kargo
- Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists — Kargo
- Kargo Names Jennifer Pelino as Chief Strategy Officer — Kargo
- Kargo Publisher Scorecard — Kargo
- The Human Collective Grows More than 5x Since April Launch — Kargo
- Mobile Advertising Leader Kargo Expands Team — Kargo
- Why MFA Is Ad Tech’s Biggest Problem – But Also Its Easiest To Solve — Kargo
- New Unprecedented Communications Effort Confronts National Mental Health Crisis — Kargo
- SalesTechStar Interview with Jeannine Shao Collins, Chief Client Officer at Kargo — Kargo
- Taking Over The Living Room — Kargo
- The Gist, a female-founded sports newsletter, is ready for its break-out moment. — Kargo
- Q&A: Kargo adding agentic orchestration — Kargo
- Winners, losers and fallout from Google’s plan to drop cookies — Kargo
- Prediction Series 2019: Interview with Harry Kargman, Founder and CEO, Kargo — Kargo
- Will Trump’s tariffs crash TV’s spring ad-selling party? — Kargo
- Why Major SSPs Monetize the Majority of the Web's Low-Quality Websites — Kargo
- How Kargo And The Ad Council Are Trying To Make Pause Ads Happen — Kargo
- The Attention Dimension: Why SSPs see value in attention metrics — Kargo
- Which mobile ad formats really catch the consumer's eye? — Kargo
- Sierra Nevada Is Brewing A CTV Strategy – But Without Video — Kargo
- Fetch TV Partners With Kargo For Sharper Programmatic & Digital Advertising Campaigns — Kargo
- Who Would Grab The Live Wire?; AI, AI Everywhere — Kargo
- Big Brother & Kargo Team Up In Market-First Branded Takeover Ad — Kargo
- Mobile web usage overtakes time spent on Facebook app by 3%, study says — Kargo
- Kargo Welcomes Eric Hoffert as Chief Technology Officer — Kargo
- New Tag Guidelines Require Ads.txt Adoption For Anti-Fraud Certification — Kargo
- Kargo Opens First Office in Singapore and Appoints New Southeast Asia Sales Director — Kargo
- The Worst Place To Show An Ad — Kargo
- Peloton’s Jess King launching wellness platform to ‘champion’ marginalized groups: ‘I want to give back’ — Kargo
- Study: Which digital ad formats are most effective? — Kargo
- Social Embeds Drive 20% More Pageviews For Publishers (And Twitter Accounts For Almost Half Of That) — Kargo
- What Cookiepocolypse? Advertisers Stick With The Tried And True — Kargo
- Social Embeds Now Appear on 30% of Publisher Pages, With Twitter Accounting for 46% of Total — Kargo
- Black Owned Media Equity and Sustainability Institute (BOMESI) partners with Fabrik — Kargo
- REVEALED: All the winners & grinders from the B&T Awards 2021 — Kargo
- Scientific Study Finds Video Least Viewable, But Most Neuro Ad Format — Kargo
- Kargo’s Eric on Redefining CTV Advertising Through Context, Commerce & Creative — Kargo
- Latest Research From Kargo Reveals Mobile Web Tops Mobile Usage, Eclipsing Facebook by 3% — Kargo
- Brand Storytelling With CTV: A Q&A With Kargo and DISQO — Kargo
- Kargo’s Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops’ MediaGuard — Kargo
- Brand Storytelling With CTV: A Q&A With Kargo and DISQO — Kargo
- Kargo’s Unique Shoppable Ad Formats Drive 2x Lift in Key Ad Performance Metrics — Kargo
- Kargo’s CTV Creative Drives Real Performance, Latest TVision Attention Study Reveals — Kargo
- Kargo Makes CTV Moves with VIDAA Partnership in Europe — Kargo
- Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance — Kargo
- People On The Move Featuring Jaguar, McCann, Conde Nast, Engine and More — Kargo
- Mobile Advertising Company Kargo Announces New Hires Following H1 Growth In APAC — Kargo
- Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools — Kargo
- Kargo eyes connected TV and video tech for future acquisitions — Kargo
- Mobile Center Member Spotlight: Ryan McConville — Kargo
- Kargo Promotes Three Executives — Kargo
- Kargo Recognized for Content Management Innovation in 2021 MarTech Breakthrough Awards Program — Kargo
- Kargo’s High-Impact Ad Formats Now Available Globally on Amazon Ads — Kargo
- Kargo Partners With RSI To Combat Metric Inflation — Kargo
- Kargo’s Harry Kargman Says Publishers Need to Produce Quality Content to Set Themselves Apart — Kargo
- Kargo’s CTV Business Grows 96%, via Context, Commerce, and Creative Innovations — Kargo
- Kargo Relaunches in the UK to Service Growing Footprint — Kargo
- Kargo institutes viewability, brand safety benchmarks for mobile programmatic marketplace — Kargo
- Kargo Named “Best Overall AdTech Company” in 2024 MarTech Breakthrough Awards — Kargo
- Kargo and Discover Expand Multicultural Content Amplifier Program to Provide Investment Infrastructure and Resources to — Kargo
- Kargo Is Industry’s Only Scaled 100% Premium SSP According To Jounce Media — Kargo
- Kargo Named “Best Overall AdTech Company” in 2023 MarTech Breakthrough Awards Program — Kargo
- Complex Networks, Harvard Business Review and In The Know are 2021 Digiday Media Awards nominees — Kargo
- Kargo Launches Fabrik CMS Technology to Empire Media Group, Radar Media Group, Distractify — Kargo
- Kargo Buys Parsec To Build Attention-Based Mobile Currency — Kargo
- Backpack Media bets on student life stages to unlock Kargo partnership — Kargo
- (TEST) Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply — Kargo
- Kargo Names Ed Preedy as General Manager, Europe — Kargo
- Kargo Partners with Attain to Power Real-time Sales Outcomes — Kargo
- Kargo Introduces Mobile Commerce Solutions Suite For Retailers — Kargo
- Kargo Names Heidi Gray New Chief People Officer — Kargo
- Kargo Introduces New Exclusive Creative Products Including Branded Takeover 2.0 — Kargo
- How mobile helps Hershey manage impulse purchases — Kargo
- Kargo Brings CTV Video and CTV Glass Experiences to TiVo — Kargo
- Kargo Enhances It's Invitation Only Publisher Marketplace To Ensure Maximum Performance And Reach For Advertisers — Kargo
- Kargo Announces Board of Advisors and 75% Year-Over-Year Revenue Growth in 2021 — Kargo
- Kargo Hires Two Senior Executives to its Management Team: Jeannine Shao Collins as Chief Client Officer and Matt Novick — Kargo
- Digital Ad Firm Kargo Is Acquiring a Video Tech Firm in a Deal That Could Be Worth $100 Million To Move Into Streaming T — Kargo
- Apple's upcoming privacy changes are sparking a wave of mobile advertising consolidation. Here are 7 companies experts s — Kargo
- In the News — Page 3 — Kargo
- Kargo Guarantees Programmatic Impressions Across Multiple Publishers — Kargo
- Kargo Acquires CTV Platform VideoByte As Part of Major Video Expansion — Kargo
- Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply — Kargo
- Kargo Elevates CTV Pause Ads With Premium Creative and Enhanced Capabilities in Future Today Partnership — Kargo
- Kargo and the Ad Council Expand ‘Love, Your Mind’ Mental Health Awareness Campaign With New CTV Overlay — Kargo
- IMAA Announces New Media Partners Spotify, Kargo, EMX and Quantcast — Kargo
- Kargo and Adelaide team up to deliver better media quality metrics for brands and publishers — Kargo
- Kargo Acquires Rhombus, Gaining Unique Social Embed Ad Unit — Kargo
- Kargo Adds New Ad Formats To Creative Suite — Kargo
- Kargo Launches Project KERA to Automate End-to-End Media Buying and Creative Execution — Kargo
- Kargo gains programmatic control of HP Spotlight desktop ad format — Kargo
- Kargo Announces Integration with ChatGPT, Unlocking Access to Emerging AI-Native Advertising Opportunities — Kargo
- Kargo Adds Attention Advertising With Acquisition of Parsec — Kargo
- Kargo Acquires E-Commerce Ad-Tech Firm for $64 Million — Kargo
- In the News — Page 2 — Kargo
- Five Critical Advertiser Strategies For Making the Most of The NewFronts — Kargo
- Kargo Acquires Ziggeo To Launch Next-Generation Video Offering For Publishers and Brands — Kargo
- Instagram has one of the highest levels of ad effectiveness - report — Kargo
- Kargo Acquires StitcherAds for $64 Million, Increasing Kargo’s Media Spend to a Combined $550 Million — Kargo
- Kargo brings cross channel performance tool CORE product to APAC — Kargo
- Kargo Announces New Integration with TikTok for Better Targeting and Reporting for Commerce Advertisers — Kargo
- Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP — Kargo
- Kargo Announces Appointment of Sales Manager for Melbourne & Victoria — Kargo
- Amplifying Diverse Voices: How Kargo’s MCA Program Funds Diverse-Owned Media — Kargo
- How Sierra Nevada’s AI-powered CTV campaign captured consumer attention — Kargo
- Black-Owned Media Nonprofit BOMESI Is Breaking Down Barriers To Monetization — Kargo
- Google’s antitrust loss could reshape ad tech—how industry leaders are responding — Kargo
- In the News — Page 4 — Kargo
- How AI is reshaping connected TV ad buying and creative — Kargo
- How Google Benefits From It's Latest Efforts To Block 'Annoying' Online Ads — Kargo
- Google’s Move To First-Price Auctions Will Pressure Other DSPs To Compete — Kargo
- Back To The Future: Why Contextual Advertising Is Back In Vogue — Kargo
- Media, tech and advertising elite return to Cannes Lions Festival — Kargo
- ‘Travel is the prominent part of your life’: Road warriors adjust to being grounded — Kargo
- Kargo Announces First of Its Kind Partnership with NewsGuard and Industry-Leading Results with Oracle Moat, Validating S — Kargo
- How AI Will Change Media Planning & Strategy — Kargo
- 4 Ways The Death Of The Cookie In Chrome Could Affect Marketers — Kargo
- Clean Up On Aisle Ad Tech! How We Can Fix The Supply Chain — Kargo
- In the News — Page 14 — Kargo
- From Spam To Security: How The Digital Advertising Industry Is Entering An Era Of Digital Integrity — Kargo
- In the News — Page 5 — Kargo
- In the News — Kargo
- The Ad Council Launches A Private Marketplace For White House Coronavirus Messaging — Kargo
- Routinely Mobile at Home — Kargo
- BeReal and Kargo Team Up to Bring Authentic Social Engagement to US Advertisers — Kargo
- How Kargo Pulled Off Its Show With 1,400 Drones at Cannes Lions — Kargo
- Adobe, Soundcloud, Disney and Spectrum are 2024 Digiday Technology Awards winners — Kargo
- Customer data in a post-DMP marketplace — Kargo
- Goodbye Third-Party Cookies: It’s Time For High Quality, Creative Digital Ads To Shine — Kargo
- How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers — Kargo
- Advertising Should Make an Impression On a person, Not Just Serve an Impression To a Person — Kargo
- Fox Strikes Revenue-doubling Roku Deal — Kargo
- Breaking Through the Desktop Clutter: Kargo Partners with HP Media Network to Take “Spotlight” Ads Programmatic — Kargo
- Exclusive Q&A: Ollie’s Bargain Outlet digitally drives store traffic — Kargo
- 2019 Ad Trends: Q&A with Greg Cappello — Kargo
- Are Your Ads Emotionally Unavailable? — Kargo
- Diageo Executive John Kennedy Joins Kargo’s Board — Kargo
- Changing the Ad Narrative to Enhance Customer Experience — Kargo
- How AT&T Revamped An 8-Year-Old TV Campaign To Make It Mobile-First — Kargo
- A Commitment to Quality Delivers Big Benefits to Advertisers and Publishers — Kargo
- How Danone and Discover Are Supporting Diverse Publishers — Kargo
- From Endorsements to Empires: Why Marketers Must Rethink the Creator Economy — Kargo
- Google Extends A Hand To Programmatic As Its Privacy Rules Shake Up The Industry — Kargo
- Achieving Inclusive Investment with Kargo — Kargo
- AI-Fueled Creative Resets Media Buying Expectations — Kargo
- CPG Ads Next To Upbeat Articles Perform 50% Better, Sentiment Analysis Finds — Kargo
- How Do Foldable Screens Impact Mobile Advertising? — Kargo
- Kargo Announces The Editorial Endeavor To Support Professional Journalism and Editorial Content — Kargo
- Coalition for Better Ads Launches New Certification Program for Digital Ad Experiences — Kargo
- American Eagle targets Gen Z on Snapchat — Kargo
- How A.I. Will Change Your Brand's Relationship With Advertising — Kargo
- Gwyneth Paltrow – Founder/CEO of Goop Tells Entrepreneurs ‘Speak Your Truth’ — Kargo
- Eye-tracking Technology Reveals Faulty Advertising Assumptions — Kargo
- Kargo’s Fabrik Launches as First Online Video Player Integrated with Amazon Publisher Services’ Connections Marketplace — Kargo
- clean.io and Kargo Partnership Delivers Enhanced Malvertising Protection for the Mobile Advertising Ecosystem — Kargo
- Advertising Week report: Viewability alone can't predict ad effectiveness — Kargo
- Albertsons pilots dynamic ads across Facebook and Instagram — Kargo
- Attain, Kargo, and SmartCommerce Win ADWEEK’s 2025 Media Plan of the Year Award for Best Use of Insights — Kargo
- Coalition for Better Ads Launches New Certification Programme — Kargo
- Browser Wars: The Rules Are Being Rewritten, With Advertisers Caught In The Middle — Kargo
- Arrivals & Depatures: Kargo raids NZME — Kargo
- Kargo Gives Buyers More Detail on CTV Campaigns — Kargo
- The 3 Biggest Questions From Fox and Roku's $22 Billion Deal — Kargo
- Social Distancing With Friends: Kargo CEO Harry Kargman — Kargo
- AdLib and Kargo Partner to Democratize High-Impact Ad Creation — Kargo
- Ad Age Best Places to Work 2024 — Kargo
- Brands Get Access To Unique Media Quality Metrics With Kargo and Adelaide Partnership — Kargo
- Kargo Expands Strategic Role with HP Media Network to Lead Programmatic HP Spotlight Activation — Kargo
- Kargo Acquires Rhombus, Introduces Social Canvas, Exclusive Social Embed Ad Format — Kargo
- CafeMedia & Kargo Preferred Partnership Drives Higher Yield For Content Creators — Kargo
- AdLib Partners with Kargo, Enabling Easy, High Impact Ad Creation and Deployment — Kargo